Unit 133 - Fashion Styling BTEC L3 Diploma in Fashion Lesson 2 Design Principles
A Fashion Stylist
‘’A stylist needs to know a clients dreams and aspirations, her insecurities and attributes, and how to process all that information to bring out the best and most beautiful in her’
• Fashion Stylist is one of the most popular emerging professions in the fashion world globally and is the job title of someone who selects the clothing and accessories for published editorial features, print or television advertising campaigns, music videos, concert performances, and any public appearances made by celebrities, models or other public figures.
Show production
Editorial Styling
Newspaper styling
• Areas of work for a stylist
Catalogue styling Makeovers/ Celebrity makeover
Commercial Styling
.
Fashion Stylists are often part of a larger creative team assembled by the client, collaborating with the fashion designer, photographer/director, hair stylist and makeup artist to put together a particular look or theme for the specific project
• Fashion Stylists generally borrow and return clothing and accessories from fashion boutiques and directly from fashion designers. Items can also be bought if funds are available. Most boutiques and designers will want you to leave a deposit or credit card details in case the garment or accessory becomes damaged while on loan.
Role of a fashion Stylist
• Select items to appear in fashion magazines/media • Select clothing for TV personalities, celebrities or the wardrobe for film or TV characters. • Source fashion items and props for photographic shoots or film/personalities, or product placement in fashion magazines/media. • Advise on photographic approaches and the selection of locations, props, clothing, models, makeup artists, photographers, hair stylists and the overall look for photo shoots. • Advise and direct the photography of items and clothing selected for promotion. • Liaise with fashion designers, retailers, the media, models/model agencies, photographers, makeup artists, hairdressers, beauty therapists, personal trainers and the media. • Organise and compare fashion parades and events. • Write articles on the latest fashion trends. • Provide fashion direction to buyers, merchandisers and/or product developers/designers. • Speak at events about image and fashion trends. • Provide makeup and hair styling services to clients or complete makeup and hair styling on location for photo shoots
Responsibility of a fashion stylist • Up to date with fashion trends • Client confidentiality • Have insurance • Look after clothes • Respect client • Make the client look good
Who the stylist works with..
• Model • Photographer • Assistant • Designers • Make up artists • Hair Stylist • Boutiques • Location and set designers • Prop designers
Skin colour/tone Face shapes
Features
• Eye brows • Eye colour
Body shapes
Activity
• 1) Work in pairs using the fabrics decide what colours would suit your skin tone and features. • Are you…… • Warm/ Intense Warm • Cool/ Intense Cool • 2) Decide on each others body shape
• Feedback to the group
Dressing to suit your body shape • Gok Wans Style tips
Activity: Research style tips for each body shape and record the research on each PowerPoint. Use a slide for each body shape male and female. Feedback your style tips to the group.
Create a portfolio which includes a range of client boards For each client you will need to find out? • Body shape • Skin colour/ tone • Face shape • Hair colour • Height • Eye Colour • Job • Hobbies • Special occasions coming up/ Season • Likes and dislikes • Insecurities / Best features • Size • Brands they like You will need to create a series of looks to meet the needs of client, these could include: • Work wear/ Job interview • Wedding • Summer holiday • Day at the races • Night out with friends
Activities • 1) Create a customer profile board for your partner • 2) Create a number of outfit/look boards using the internet to select garments from your chosen retailers to suit the customers, your looks could include, work wear, party wear, festival, wedding, day at the races. • Your look must include a full head to toe of garments • Including, shoes, accessories and outerwear if applicable • You must label each board with a title of the look • Keep a record of where each garment is from and price on a separate PowerPoint
Client board for Jo Smith‌.. Body shape- Apple Skin colour/ tone- Warm Intense Face shape/ Heart Hair colour- Dark brown Height-5.3ft Eye Colour- Dark Brown Job- Teacher Hobbies- Walking, Shopping, art and fashion Special occasions coming up/ Season- Wedding in October Likes and dislikes- likes wearing girly styles, follows fashion trends Insecurities / Best features, hates arms and tummy, likes legs Size: 10 Brands you like-Topshop, Asos
Cady T 0 New-Seas 139 462157 111336 outfit /wEPDwU Fashion 6
0 New-Year 138 461389 114109 outfit /wEPDwU
I wish5 0 463029 118989 outfit /wEPDwU S 6 Seventies eventies
Extension activity
• Continue this exercise using a range of different costumers • Create a profile board for them • Create boards for serval looks