Punch?
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Pun brochure10dierpunch.indd 4
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nch! brochure10dierpunch.indd 5
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10dier is well known for its cutting edge designs in a diverse range of markets sectors including civic, commercial, education, healthcare, hotel, integrated casino & resort, residential, retail, museum, pharmaceuticals and transport. 10dier now employs over 1,700 highly qualified architectural staff in 25 offices across 4 continents including Europe, Asia, North & South America.
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From building advertisements, to exit signs and to books on architecture, the graphic design field has always had a close connection to the architecture profession. 10dier Punch! is bridging between these professions to provide creative and
global branding. strategic thinking for your
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Punch
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unch?
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A je ne sais quoi... It’s always difficult to talk about ourself. Try to say how much we are passionated for our job, for design. We are crazy about new way of communicating, images, videos, fonts, advertising and so much else! It’s a part of our mission to be interested in all; psychology, sociology, music, arts, different cultures, cinema, graphic motion, economy, fashion, retailing markets, new trends... If not, how could we understand you so much? Our passion is to build the best communications for you and for your clients. They are in fact THE boss. When we work for you, we won’t create a project just because it looks “nice” to us. There are rules. In marketing, communications, design, consumers needs; there are rules. And our expertise in brand communications make us feel very confident in succeeding into these fields... ...Even if sometimes we like to
BREAK THE RULES.
Our team is formed by French, Chinese, American people; that gives to us a wonderful asset to understand all the different targets we may have, and give us un je ne sais quoi of... singular talent.
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je ne sais quoi
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Branding Amplitude Corporate Communications
Implementation and launch communications
Tactical Campaign
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Design Outdoor Media e-media
Ev ent
/Ex
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hib
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ns
wo rk
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redibility
uriosity
onfidence
reativity
onnectivity
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onsistency
ommunications apability
ulture
ollaboration
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ur Scope of expertise Naming Brand Positioning Strategy Thinking Launch Communications Campaign Logotype Graphic Manual Stationery:
(letterhead/Business cards, forms, bills, invoice, envelopes etc.)
Press Kit folder Brochures/Leaflets Reports/Annual Reports Newsletter Billbards Video Clips Exhibition communications (booth...) Electronic: Power Point E-card (Flash) CD-Card/CD-ROM Internet websites Mobile websites New Technology Your website, your Ad, your design campaign on mobile phones with the new technology Flash.
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ho?
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Didier d
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French
Coming from a country known for its richness in art and culture, Didier has over 12 years of experience in graphic design, advertising, and communications projects management. With strong interest and developed hobbies in music, videos, and the internet, Didier has been described as highly creative. He was interviewed by the French press and television as the CEO of his own advertising agency, and his projects had been featured at a number of occasions. Didier is specifically experienced in handling complex advertising, communications, and marketing projects in the field of beauty/cosmetics, luxurious products, high fashion, and institutions. He created his own
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advertising agency in France. Its website h a d been nominated at Publissimes 2000 (an annual competition of a famous advertising institute in France) and had earned excellent critiques. It had attracted 20,000 visitors in the first month of existence in 1999 where internet marketing was still young. Because of Didier’s curiosity and passion in what he does, he constantly seeks for innovative solutions to bring the brand of his clients to a high level in the international market.
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CONSUMER GOODS INDUSTRY, Global Communication of the group T o develop a strategy of communication for all the branded stores in France. Application on Media support-Recommendations on interior decoration/design. Communications Director. 2004-2005 A D V E R T I S I N G AGENCY (Advertising/Public Relations/Marketing Services), ACCOUNTS: Institutional, Beauty/ Cosmetics; Services; Industry and Craft industry; Trade; Farm Produce/Wine growing… Artistic Director/Communications DUM-DUM, my advertising agency, Advertising/Public Relations/ Marketing Services ACCOUNTS: Institutional; B2B... MEDIAMETRIE: Inter-professional audience measurement and survey company, France; Law firms; Professional Guides/Reviews... We were highly complimented on our quality of care and individuality by the craftsmen,
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SMEs and Large Accounts. Concerning the Internet creation sites, we benefited from media coverage, thanks to our “upmarket” positioning. As a result we proceeded to the TV channel M6 Bordeaux, France and received a feature/an article in the daily “Sud-Ouest” in Bordeaux for our creativity. Our Internet site was been nominated for Publissimes 2000 (a competition organised locally by ESC Bx to reward the best advertising companies in all media categories), and we had more than 20,000 connections at the end of the first month of existence and had an excellent review on http://www.Praktica.net; where it was the site of the week. 1998-2003 EGMA AGENCY, Handling the creation of projects, particularly for the GABON government. Advertising/Public Relations/ Marketing Services/Architect Artistic Director - Responsible for clientele development 1996-1998
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ortfolio
>Guides in 4 languages
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>Packaging/Facing for Jean-Claude BIGUINE International Haircut Chain
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Artistic direction for this Flash website for a wine productor, in France. A concept based on sobriety and on the contrast between the grey and the other trendy colors.
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After only 2 months, and because of our creativity, we could work for this client, which is the biggest making audience rating compagny in France , professional audience measurement and survey. { www.mediametrie.com } Flash e-card for the new year.
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New year card for this French wine productor; the little “arrow� comes to announce the new website of the firm.
New year card for a beauty/ cosmetics institute
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BROCHURE / LOGOTYPE >Real Estate Cie
BOOK/GUIDE - 50Pages >French Economy Artistic Direction-Execution We had an article in the French press about the graphic design of this book and talking about the text , in the middle of the pages, which “follows” the curves of the “river”.
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BROCHURE/LEAFLET >Hotel/Restaurant
>We had a press release for this guide concerning the graphic design and particularly the text which follow the “river� inside the pages.
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BOOK/GUIDE - 30Pages >Institutional Artistic Direction-Execution
ANNUAL REPORT / LOGOTYPE >b2b Artistic Direction-Execution
Ads
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>PERSONAL ARTWORK
2! Concept based on the number two, related to the number of circles of the watches.
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>LOGOTYPES
Tea salon AND Garment
Restaurant World food
Business Club
Restaurant
Satellite TV - Alarms Company
Young talents sponsorchip
Music studio production
I won the competition for this logotype for the French Government.
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>LEAFLETS
>COMPLIMENT SLIP
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ogotype, Visual Identity THE KHALDIA COMPLEX
DANCING TOWERS OF ABU DHABI
THE KHALDIA COMPLEX DANCING TOWERS OF ABU DHABI
THE KHALDIA COMPLEX DANCING TOWERS OF ABU DHABI
THE KHALDIA COMPLEX
DANCING TOWERS OF ABU DHABI
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THE KHALDIA COMPLEX
THE KHAL
DANCING TOWERS OF ABU DHABI
MALL
PLEX
DANCING TOW
71,41,33,04
20,00,100,00
THE KHALDIA COMPLEX DANCING TOWERS OF ABU DHABI
THE KHALDIA COMPLEX DANCING TOWERS OF ABU DHABI
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Advert
Advert
Advert
Ad proposal
Invitation card
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Panel for exhibition
Circular brochure
Advert
Envelopes
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card 12/10/2007 09:46:21
Prim
There are no prima donnas at 10dier Punch. Our passion for our profession and respect for our clients is genuine. We value close long-term relationships with our clients over everything else. Our goal is to work towards a harmonious rapport with them and reach above and beyond their aspirations.
Then they will come back again.
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ma Donna
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GLOBAL
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e liked to work for them
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At 10dier Punch! we are constantly striving to develop our skills and broaden our capacity as strategic thinkers. As a result we are versatile creators with the ability to adapt and cater to a range of styles and tastes. On the opposite page are samples of an advert with 4 different designs – Corporate, Luxury, Techno and Trendy. The Corporate sample is a classic, timeless style with lots of white space. The text is as visually important as the images with the font or typeface generally being Times New Roman or Garamond. The Luxury sample is classy and exhibits elegance through its use of black and simplicity. It acts as a teaser to the viewer, drawing feelings of desire and longing for the building the advert is offering. The Techno sample includes more graphic elements along with technological images and effects. The Trendy sample is based on the most current, fashionable colours of the moment and uses fancy fonts. Why that? Because when you want a trendy design, we must have the same definition of the term… When you say “blue” we must have the same blue...
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Corporate Luxury Techno Trendy brochure10dierpunch.indd 53
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Why Us? Contrary to large agencies, we are medium sized and it’s an advantage! You will have the same contact during a project from beginning to end. With many larger agencies there are complications and you will deal with numerous people on a variety of levels. It’s like in a famous (and expensive) restaurant: do you think the French “chief” is cooking all nights...? No. It will be an assistant. Due to 10dier Punch’s medium size, you can have confidence that we will collaborate personally with you on a more exclusive level. (PARTNER) At 10dier Punch we have a range of different cultures, influences and values. Our different nationalities work together and combine to create a distinct, modern, international and diverse design style
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IMPA Contrast is one of the main principles of design. It adds dynamism and energy to a design. 10dier Punch’s style is centred around the incongruence between aggressive communication and delicacy; impact and tenderness, gentle and forceful. The philosophy of 10dier Punch is a subtle mix between aggressive and charming. First impressions of a design and the information it is communicating are initially expressed to the viewer through immediate impact. However, with further thought and reflection one appreciates numerous, more sophisticated ideas and vision.
TENDERNESS
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PACT
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A I1
nother 10dier Punch! design trait is seduction. Sex appeal remains one of the oldest and most
effective mechanisms of design as it adds risk and can hint at the taboo. t creates a powerful and positive part in producing compelling designs. 0dier Punch! pushes the envelope when
it comes to seduction, however, our design is always sophisticated and appropriate, however sensual and provocative. brochure10dierpunch.indd 61
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http://anteneo.vox.com
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