11street Malaysia
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About Celcom Planet
Joint Venture
Celcom Planet • • •
• No. 1 after 5 years launch • USD 6 Bil GMV in 2014 • 20 Mil subscribers • No. 1 in mobile transactions
Subsidiary of Axiata 13 Mil subscribers 3.9 Mil smartphone/tablet users
Company Confidential
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11street Global Expansion No 1 OMP in Korea No 1 OMP in Turkey No 2 OMP in Indonesia
Target to be No 1 Online Market Place in Malaysia!
11st.co.kr Korea March 2008
n11.com Turkey March 2013
11street.my Malaysia Apr 2015
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elevenia.co.id Indonesia March 2014
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11street – Main Landing Page
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11street – E-Voucher Page
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How 11street Help Your Business
Additional channel of sales Increase revenue & customer
Intensive online marketing exposure
Flexible + Customizable Advertisement
No upfront fee No listing cost No hidden charges Company Confidential
Cash Flow – 100% full payment within 3 days
<Online to Offline> Leverage on 11street database
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Why join 11street.my? Free listings, no store fee. Pay nothing until your product is sold! Item
11street
Store Fee
FREE
Listing Fee
FREE
Transaction Fee
F&B – 12% , BEAUTY – 22%
Payment Terms
100% Payment within 3 days after vouchers sold
Payment Gateway Fee
2% (included in transaction fee)
Listing Limit
Unlimited
Free training/seminar for sellers
Daily Classes Learn how to: List, manage & promote your products Tips on how to sell more Photography classes
Seller Zone
• 2 seminar rooms • 2 photo studios (Product & Fashion) • Lounge + WIFI
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Strong Online Presence
7mil+ UV / month Web Traffic Analytical Site: Similarweb Alexa ranking
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Potential Online Marketing Support
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Social Media Presence
950k+ followers Avg engagement: 3%(organic) / 8%(paid)
66k+ followers
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260k+ followers Average 7,000+ clickin Avg spending: RM20-40 10
Exclusive Campaign - Shocking Deals WHY
15-25% of Total Traffic 20-30% of Total Sales •
Dedicated Evouchers tab
• 2 weeks highlight • •
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Lowest price guarantee by 11street website link here
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Shocking Deal â&#x20AC;&#x201C; Main Billboard Banner
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Shocking Deal: E-vouchers Category Banner
Mobile App
Desktop Website Company Confidential
Ramadan Campaign 2017
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Ramadhan Campaign 2017 Plan :
CAMPAIGN
DATE
MARKETING / ADDITIONAL TACTICAL CAMPAIGNS
Early Campaign
1st May -21st May
Main Banner, EDM, Shocking Deal Slots, Discount Coupon
Main Campaign
22nd May â&#x20AC;&#x201C; 25th June
Main Banner, EDM, Shocking Deal Slots, Lifestyle 11, Daily Deal, Discount Coupon, Yahoo / YouTube Banner (TBC)
Company Confidential
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11street Main Page Feature
[Desktop] Billboard Banner + Overlay Banner
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[Mobile Billboar Banne
Tactical Campaign & Ramadhan Landing Page [Desktop] Tactical Campaign
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11street Main Page
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Lifestyle11 Exclusive Campaign
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Lifestyle11 Campaign (Sample) • • • •
Dedicated Landing Page + Banner Main Page Feature 11street Subsidy Coupon Featuring Buffet, Set Meal, Cash Voucher, Local Food 4 Main Featured Brand
Daily Coupon Download
Up to 30 Highlight Products
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e-Voucher Category Campaign
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Category Campagin (Sample) â&#x20AC;˘ â&#x20AC;˘
Dedicated Landing Page + Banner Featuring Buffet only
Special Design Banner
Up to 50 Highlight Products
Company Confidential
Cross Sell on Daily Newsletter (2016 - Sample)
Daily feature on other categoryâ&#x20AC;&#x2122;s EDM
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Newsletter â&#x20AC;&#x201C; Festive Email & Daily Deals
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Social Media (Facebook & LINE)
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Other Highlights
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Tactical Promotion Coverage - Digital Marketing
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Google Paid Advertising Banner
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Generic Campaign Support
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Appendix
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Cross Sell Your Best Selling Items
Company Confidential
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Demographics Income Level Prefer not to say 12%
Ethnics Group
High (>RM5k) 36%
Indian 4%
Age Group
Others 6%
45+ 16%
18-24 20%
35-44 23%
Chinese 30% Malay 60%
Low (<RM5k) High (>RM5k) Prefer not to say
Low (<RM5k)
Malay
Location
Chinese
Indian
18-24
Others
25-34
Unemployed / Others 11%
Penang 12%
35-44
45+
Employment
Gender
Johor 8%
Student 12%
Male 41%
Others 9%
Klang Valley
25-34 41%
Klang Valley 71%
Others
Penang
Johor
Female 59% Employed 77% Male
Female
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Student
Employed
Unemployed / Others
Journey as a Seller link
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Brands on board with 11street Malaysia
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Thank You Leanne Tan 017-5666538 leannetan@11street.my
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