9IGCSE Art: Unit 2, Graphing Design, Project 4, Food Packaging Klemens Koestler 9M The target customer are mainly little kids (4-10). The price bracket should be from 150 to 300yen. The food packaging is about brigadeiros, chocolate fudge balls. The packaging needs to have something interactive for the target customer. This can include crossword puzzles, word search, presents inside etc. This is to capture the targets customers attention and causes them to be interested in our product. The outside cover must also include a comic figure that the company can easily use in advertisements. The comic figure should be a main focuses on the food packaging. The comic figure should specifically include a brigadeiro (the brigadeiro can be placed anywhere in/on the figure). The comic figure must relate to the little kids such as including everyday objects they use (sports or toys). The packaging should contain a variety of colors. This is to ensure that the target customer will be interested in our product. The color brown and white have to be included in the packaging. Refrain from using the color black (it is a dominant color). The packaging should not be fancy. However do not use too much colors or else the target customer will not know what to focus on.
In order for my food packaging design to be interactive with my target customer, I have decided to put presents inside. These presents are going to be the comic figures to the right I have designed, but in 3D. These comic figures are also going to be used as advertisements for the product. I have incorporated guitar, baseball bat, hats, etc. into the comic figures so that the little kids can relate to them more. I have not started on the actual layout yet but I will keep you updated on my progress. The layout is a rectangular box. On the front cover it is going to have some of the brigadeiro characters, a fitting background with the characters and a part of it is going to be plastic so that the target customer can see the brigadeiro inside. Near the characters the name of the product, “brigadeiro�, is going to stand out (I have not yet decided what colors or what font.) On the back of the cover, the nutrition label is going to take up all the space. On one of the side covers, I am going to introduce a new product by the company called rainbow brigadeiros. I might decide to do another comic figure if I have the time. I have not decided what I am going to do for the other side, any recommendations will be appreciated.