PREPARED BY FABIAN KOSINSKI
339 GOLDEN GATE AVE BELVEDERE TIBURON
I
ABOUT FABIAN KOSINSKI 3-4 II
ABOUT COMPASS 5-8 III
TECHNOLOGY & INTELLIGENCE 9 – 24 IV
MARKETING 25 - 32
Fabian Kosinski “Every client is unique,” for Fabian Kosinski, the words epitomize his approach toward every interaction and transaction with his clients. Buying or selling can be one of life’s most significant investments, and that is why understanding each client's unique needs is of Fabians' utmost priorities. Fabian was born in France, where he grew up surrounded by sports, attending a Tennis College and later earning his MBA at a Golf Business University. Since moving to the United States in 2011, Fabian spent three years as a director of sales at an advertising & marketing company. Over those 3 years, Fabian was regularly ranked among the top sales representatives within the company. In 2014, building off his successes, Fabian opened his business sales & marketing consulting firm. This developed his exceptional listing skills and expanded his network of executives, entrepreneurs, and investors in the United States. In an ever changing and highly competitive real estate market in The Bay Area, experience is invaluable. Fabian has learned from the best agent in Marin County and San francisco such as Eric Altree and Shana Rohde lynch, veterans of 30 years and market leaders to yield my clients the best possible results. When Fabian is not working, he spends most of time with his wife and his son. Fabian is a tennis pro and an avid golfer and likes to spend his time exploring different clubs (Belvedere Tennis Club, Harbor Point, Mill Valley Tennis Club, Bay Club, Presidio, TPC Harding golf)
Client Testimonials " Fabian was fantastic throughout the process of buying our house. He sourced a property off-market which suited our requirements perfectly and provided valuable advice and insight along the way. He has great market knowledge, is very efficient, and a pleasure to work with." - Gregory Chamberlain
THE SOLUTIONS - DRIVEN MINDSET OF A START UP AND THE SOPHISTICATION OF A LUXURY BRAND, COMPASS EMPOWERS AGENTS TO CREATE THE FUTURE OF REAL ESTATE.
GLOBAL REACH Through leading technology and razor-sharp marketing, Compass listings are positioned for maximum exposure on the international marketplace.
7M
3.8B
Weekly audience across all company and agent social media channels
Annual international impressions
1.8M Annual international social media impressions
1.7M + Annual unique international users on Compass.com
REACHING CHINESE INVESTORS Our reach extends throughout China — second only to the U.S. in international buying power. Based in our Beijing office, Compass's Mandarin-speaking Concierge maintains close ties with a group of Chinese investors and assists them in all facets of U.S. real estate investment. Your property will be featured on compassrechina.com, a fully translated site hosted in China on local servers giving direct access to Chinese investors. Our Beijing office actively promotes our listings on Chinese social media. Our Concierge personally responds to all online inquiries from Mandarin-speaking buyers.
OUTPERFORMING THE COMPETITION IN THE BAY AREA
*2020 transaction-side residential sales reported to MLS [Bareis MLS, East Bay MLS, MLSLisings and SFARMLS] through 10/31/20, per Broker Metrics. Percentages based on top 300 ranked brokerages. Analysis made in good faith but may contain errors and subject to revision.
THE SMARTEST TOOLS BUILT BY THE BRIGHTEST MINDS ACROSS ENGINEERING, DESIGN AND STRATEGY, COMPASS IS CHANGING THE SALES PROCESS WITH THE FIRST MODERN REAL ESTATE PLATFORM.
REINVENTING THE SPACE Featuring best-in-class technology, Compass’ suite of tools helps price properties more accurately, identifies the best time to list, and connects agents to a global network of elite professionals.
COMPASS INSIGHTS — With this data dashboard, property marketing efforts are monitored and tracked with precise metrics measuring the success of each initiative in real time.
COMPASS NETWORK TOOL — Analyzing each property across more than 350 parameters, this powerful product identifies and connects agents with those likely to represent clients matching a listing’s buyer profile.
COMPASS COMING SOON — This digital initiative is dedicated to generating interest in properties before they come to market, maximizing the pre-launch phase exposure and momentum to expedite the sales timeline.
COMPASS CONCIERGE — By fronting the cost of home improvement services like painting, flooring, and staging, our exclusive Concierge program transforms your home with no upfront costs or interest - ever.
COMPASS COLLECTIONS — This curated visual workspace designed for seamless, real-time collaboration between agents and clients also delivers precise reporting on prospective buyers in the Compass network.
WEALTH MAPPING — Proprietary wealth mapping software enables Compass agents to search the world’s ultra-high-net-worth individuals based on interest, location, business, and affiliations, and initiate targeted marketing through a direct line of communication.
IDENTIFYING KEY ATTRIBUTES
Understanding what makes each property special is essential to identifying the qualified buyers to which it most appeals. The following list represents the observed highlights and noteworthy features of your home.
NOTABLE FEATURES: • The best views of Golden Gate Bridge and the city. • Dolce
Vita house
• European • Italian
style
style
• unique
house
DEFINING THE BUYER _____
●
High net worth in their 40’s - 50’s with elementary school aged children or older
●
Recognizes the exclusivity and desirability of the address and wants a high-profile trophy home
●
Has an appreciation for the history of the home
●
Most likely wants to preserve the architectural details while renovating
*Further details about the target buyer will be determined depending on how the property is presented and how much work is done before market
PREDICTIVE WEALTH-MAPPING Proprietary wealth-mapping technology and AI-driven relationship intelligence provides us a database of 290+ million comprehensive dossiers. It allows us to connect with individuals who experience wealth, career, and life-stage changes with demographic details such as age, inferred income, business, interests and affiliations. This data enables strategic, direct outreach to the most qualified luxury prospects, whose personal interests and lifestyle preferences align with a property’s unique characteristics.
100B+
80M+
Mapped Relationships
Professional Profiles
210M+
3.5T+
Consumer Profiles
In Tracked Wealth Events
DESIGNERS, COPYWRITERS AND PRODUCERS FROM THE WORLD’S FOREMOST CREATIVE COMPANIES EACH HONE THEIR CRAFT TO ARTFULLY IGNITE THE VISUAL NARRATIVE OF A PROPERTY THROUGH A STRATEGIC CAMPAIGN.
COLLATERAL SUITE A customized suite of marketing materials designed to reflect the style and tone of each property is essential to telling its story.
ADVERTISING Advertising in top print and digital publications is a proven way to promote and sell your property. A strategic, customized advertising program is designed to attract the right buyers to your home — whether they are local, across the US, or international.
OUR UNIQUE APPROACH TO DIGITAL ADVERTISING
Every listing has different needs when it comes to marketing and exposure. Our Marketing Advisors are experienced in creating comprehensive, customized ad strategies that consider all aspects of your listing, its target audience, and how to reach them effectively through digital, social media, and email marketing channels.
SOCIAL MEDIA Led by a dedicated, in-house social team, Compass engages qualified audiences every day across five dynamic platforms with editorial content that make luxury listings the star.
15M Total social media audience
3.3M Total views on Compass YouTube channel
204K Total followers across all social media platforms
PRESS Championed by an in-house communications team, Compass crafts compelling narratives for properties while proactively securing premium placements and media coverage.
Wall Street Journal The New York Times Architectural Digest Variety Robb Report Mansion Global CNBC Curbed Daily Mail Forbes Fortune Los Angeles Times San Francisco Chronicle Realtor.com
BEFORE
COMPASS CONCIERGE Compass Concierge helps you sell your home faster and for more money by covering the cost of services to prepare your home for market. From staging to home improvements and more, with no hidden fees or interest charged, ever.
Sell your home faster and for more money with Compass Concierge.
compass.com/concierge
AFTER
OUR NEW LUXURY DIVISION
THE REACH OF COMPASS LUXURY DIVISION Alongside widespread Compass Curated outreach, Compass agents have exclusive access to strategic, direct outreach to the most qualified luxury prospects. By utilizing our proprietary wealth-mapping technology, the Luxury Division is able to provide a database of comprehensive dossiers on the world’s ultra-high-net-worth individuals, with demographic details such as age, net worth, business, interests and affiliations.
$5M - $2B Total net-worth valuation range accessible through proprietary wealth-mapping platform across 182 countries
29M+ Annual Impressions Captured On Compass Social Media Channels
82M+ Potential Consumers Reached With Compass Curated Tools
COMPASS LUXURY OFFERINGS Available to properties at the top tier of their regional markets, the Luxury Division grants Compass agents access to an extensive suite of integrated offerings. Geared toward creating a competitive advantage for luxury properties in the marketplace, key tools include bespoke property branding, prominent editorial placements, unique advertising opportunities, wealth mapping technology, and a curated network of notable contacts. A summary of the integrated offerings, exclusive to the Luxury Division, includes but is not limited to: / Bi-Annual Luxury Market Reports / Individualized Property Branding / Elevated Marketing Materials / Specialized Advertising Opportunities / Strategic Media Outreach / Proprietary Wealth Mapping Technology / Curated Network Of Industry Leaders / Promotion Through Notable / Social Media Channels / Partnerships With Aligned Luxury Brands
COMPASS CURATED PORTFOLIO Compass Curated Portfolio showcases a selection of the finest Compass listings in markets across the country to an exclusive list of top local, national and international luxury agents as well as ultra-high-net-worth individuals worldwide. Through this vast elite network, property marketing is amplified to reach key agents and luxury clientele in every major market.
75M+ Potential Reach
300 Top International Brokerages
1,500 Network of National Agents
2,500 Proprietary High-net-worth Individuals
MARKETING PLAN Each property’s customized marketing campaign starts with a common framework that’s proven to deliver.
PRE-LAUNCH
LAUNCH
ONGOING
• Scripting the property’s story • Documenting the space via photography and floor plans • Conducting initial outreach to the broker network • Crafting a print and digital collateral plan
• Creating and distributing print collateral • Sending emails to buyer and broker communities • Promoting listing via social media campaigns • Soliciting press coverage
• Placing targeted advertisements • Continuing to run paid social media campaigns • Consistently emailing brokers and buyers alike • Running an engaging print drip campaign
PRE-LAUNCH
Action
Description
Staging
Staging to highlight the unique aspects of the listing
Photography
Day time photos, twilight photos, lifestyle photos, and drone photography
Copywriting
Produced by our in-house content team
Videography
Drone shots of the listing coupled with an interior virtual tour
Listing Website
Create listing website with a Google Analytics dashboard to track all of the views and referral sources. This site will also house all images and videos.
COMPASS NETWORK
Action
Description
Compass Catch Newsletter
Feature listing in the President’s daily email to all Compass professionals + his personal connections (sent to 12,000+ contacts)
Compass Workplace
Announce listing to all of our various internal Compass Workplace groups specializing in buyer representation of similar properties
Compass Network
Announce listing to feeder markets like Beverly Hills, San Diego, Seattle, Dallas, Houston, Chicago, Greenwich, Hamptons, New York City
E-blast to Professional Community Digests
Send an email blast announcing listing to various real estate professional communities nationwide who have sold properties over $10M+
PRESS + EVENTS
Action
Description
PR Pitch for Exclusives
We will pitch for exclusive listing features in top publications that reach our target audience. Publications include: Wall Street Journal, Architectural Digest. *After receiving photos
PR Pitch for Non-Exclusives
We will pitch for non-exclusive features in top publications that reach our target audience. Additional publications include: New York Times, San Francisco Chronicle, Los Angeles Times, San Francisco Business Times, Silicon Valley Business Journal, SFGate.com, Curbed.com, Robb Report, California Home & Design, OntheBlock.com, Forbes.com, MansionGlobal.com, Gentry Magazine, Modern Luxury, Horse & Rider, Variety Magazine, Cottages & Gardens
Events
An exclusive VIP Brokers preview reception event Partnership with a luxury brand or print publication (i.e. Gentry Magazine)
ADVERTISING
Action
Description
Print Advertising
Full page color advertisement – editorial + image heavy. Featured publications include: SFis Homes, Modern Luxury (San Francisco Magazine, Silicon Valley Magazine), Equestrian Magazine, Gentry Magazine, Luxury Home Magazine, Condé Nast Traveler, Architectural Digest, Vanity Fair Compass National Reach – through our network of media partnerships across the country, we can book placements in key feeder markets like Los Angeles, Seattle, Chicago, New York
Digital Advertising -
Google Advertising Youtube Advertising Geofencing Campaigns Instagram + Facebook
Feature a banner ad on national websites showcasing this property. This ad will garner an average of 60,000 impressions in a one-month campaign. Showcase listing to affluent home buyers in the San Francisco, Silicon Valley, and Los Angeles markets. This exclusive opportunity includes premium promotion as Home of the Day, gallery of images, and reporting.
INTERNATIONAL
Action
Description
International Digital Ad
Feature a banner ad on international websites showcasing this property. This ad will garner an average of 60,000 impressions in a one-month campaign.
China Concierge Program
Feature listing on Chinese social media sites (Weibo, WeChat, Youku) and as a spotlight property on our monthly China newsletter
SOCIAL MEDIA
Action
Description
Compass Digital Ads
Target buyers for this listing using the Compass Digital Ads platform
@compasscalifornia
Feature listing across @CompassCalifornia FB + Instagram channels
@compass Social Feature
Feature listing across Compass HQ social media channels, reaching 1M+ users
BASELINE MARKETING
Action
Description
Organic Social Media Posts
Post organic social media posts featuring listing once every two weeks
E-Blasts
Send e-blasts about listing: launch, open houses or exclusive events
Print Collateral
Create bespoke luxury mailers for listing
MY COMMITMENT TO CLIENTS
At Compass, we believe in the sanctity of home ownership and the inalienable right to own a home. In order to support these beliefs, we create the optimum conditions needed to provide the highest level of regard, respect, care, empathy, commitment and service to our buyers, sellers, associates and competitors. I care deeply about the lives of everyone I touch – from their families and careers to their financial security and peace of mind. It would be my privilege to represent you and your home. Thank you for your time and consideration.
Fabian Kosinski