In2itive Interiors
a trend report
who we are In2itive Interiors is a full service design firm. We work with our clients to create great spaces through the disciplined delivery of specialized strategic services and design services. Our offering extends to every aspect of an interiors project – and can begin well before a project is defined.
Following a meticulous project management process, we collaborate with our clients to determine their requirements and how to best proceed in order to meet the specific needs of their company, project and brand. Project mandates in workplace, retail and hospitality sectors can include any or all of the following services: interior design experience design real estate strategies alternative workplace strategies test fits + building assessments brand in architecture strategies environmental graphics workplace guidelines furniture specification + procurement furniture design sustainable design project management
a trend report
do you care about ‘we’? We design innovative environments that transform companies. Spaces designed by In2itive Interiors form experiences that define and advance our clients’ brands. Whether those spaces focus on living, work, shopping or leisure, they propel a desired emotional response in people who interact with these environments.
one size no longer fits all! Our multi-disciplinary design team specializes in interiors, experience strategy, workplace strategy, brand in architecture and furniture design. We work closely with workplace, retail and hospitality clients to develop approximately three million square feet of space annually.
a trend report
What makes Your brand unique? You symbolize your brand with a logo, and spread your brand message through ads and commercials, websites, billboards – a wide spectrum of graphic vehicles. It’s all designed to engage and motivate consumers. If you’ve built your brand effectively, it brings your target market to your retail space. Ultimately, it’s all about their experience with that space and with your brand.
Success in retail is to a large extent about knowing what makes your brand different and desirable, and reflecting that across all touchpoints. The store is where the brand promise comes to life in tangible ways: through merchandise, packaging, environment, customer service and numerous other aspects of the retail space. These are all elements which, when strategically aligned and designed work together to create experiences that shape perceptions and strike the right emotional chord to affect consumer behaviour in positive ways. We see eight evolving trends impacting store design as retailers learn to differentiate their brands through experience-focused shopping environments.
a trend report
evolving consumer complexity More than ever before, the North American consumer demands a complete, consumer-centric retail experience that strategically balances rationality + emotion. Retailers are discovering that product and operations are only part of what it takes to succeed; meaningful experiences have become more important than ‘more stuff.’ Complex and brand-smart, consumers today are also older, time-pressured, connected, discerning and focused on personal well-being. Having grown up surrounded by branding, they have high expectations. They want theirbrand choices to reflect their world: ever-changing, adaptive, evolving,flexible and personal.
me-tail: “It’s all about me.” It isn’t just about ‘consumers’ anymore; it’s about each individual consumer and what they want. Huge numbers of people are looking for customized consumer experiences. Retailers need solutions which recognize that one size definitely does not fit all. Whether interacting through merchandising, direct marketing, or other touch points, it pays for retailers to tailor strategies toward diverse consumers who place high value on their own uniqueness.
a trend report
massclusivity: the democratization of glamour The rules for branding and life are constantly being rewritten. Individual style is no longer defined by a one-dimensional brand solution. Immersed in the world of design, the evolving, savvy and at times cynical consumer is as happy in Target as she is in Prada. Even the most frugal consumer likes the idea of spoiling herself with something unexpected; and today, she can find high style and glamour appeal in mass market merchandise. Style and fashion are no longer driven by price.
go with good service While Americans value good customer service, studies show that 26% of Americans believe that service levels have declined. Retailers are finding that truly compelling shopping experiences are built around a fundamental core of strong personalized service. As categories become more and more commoditized, brand-driven service can truly build loyalty and differentiation.
a trend report
greenlight green Migration to an environmentally-friendly lifestyle is growing exponentially, penetrating the North American marketplace at a speedier pace than technology adoption. Increasingly, shoppers want clean, energy-efficient and responsibly made products. They respond positively to companies that are good stewards of the environment. Green design strategies can actually result in significant operational cost savings for companies, but more importantly help them live their corporate values in authentic and meaningful ways that resonate with consumers.
the return of community Along with a growing focus on eco-friendliness and wellbeing has come a shift in attitude back to the community. Consumers’ awareness of the shrinking world around them has prompted a willingness to ‘make a difference’ – and an urge to embrace local community causes. The comfort they find in a sense of belonging often drives their affinity to particular brands. In retail, they derive comfort from experiences that are intimate and friendly.
a trend report
making technology count Technology for technology’s sake has become irritating, no longer impressive. Wise retailers focus on using technology to provide legitimate value. Behind the scenes, it is critical in cost management through supply chain management and RFID. Up front, innovative technology will continue to drive more comprehensive service and overall customer experiences: checkouts, customer relationship management tools, and environmental entertainment and education. The winners will align technology to their strategy to add real value to the shopping experience.
new frock or new flick? People work hard. As they look for balance through leisure activities, the boundaries for disposable income become more and more blurred. Retailers who provide consumers with meaningful experiences understand that shopping has come to be seen as a form of entertainment, positive challenge and satisfying rewards. The competition isn’t just other retailers - it’s the world we live in. It’s about creating lasting impressions and experiences that stand apart.
a trend report
a brand is a promise (cross our hearts) The promise of your brand is communicated in product, promotion, human interaction... and in your retail space, where it’s critical that consumers find themselves inspired and motivated to make purchases.
create your love brand Does your retail space reflect, showcase and enhance your brand? Does it maximize opportunities to instigate and close the sale? Ideally, your space lets consumers engage with a three-dimensional experience of your brand – a motivating, loyalty-building experience that is everything they expect from your brand promise, and more. So, what are the design implications to these trends? Are you creating the best retail experience that aligns not only to your brand values but equally important, to those of your customers? Do your customers love your brand?
philosophy Space is a strategic business asset. How can you invest in it wisely to ensure that it delivers rewards? At figure3, we consciously shape ideal experiences through thoughtful, innovative and research-based design. The result is a distinct competitive advantage: an engaging environment that creates meaningful connections to your business and helps people fall in love with your brand.
Our design process begins by methodically examining your company’s spatial, behavioural and cultural influences. We work closely with you in a partnership to isolate the core message of your business and to bring it to life throughout a tangible physical environment – a place where people will fully experience your brand. Together, we work to ensure that your real estate investment becomes a vital business asset that delivers powerful business results.