FMP Survey Report by 1800998

Social Media and Charity Donation Survey Report Alice MacNiven

Social Media and Charity Donation Survey Report

Contents 3

1 2

Introduction Introduction.......................................................8 Survey Questions...........................................10 Survey Links.....................................................11 Survey Responses...........................................12

Q1 : Age Data................................................................16 Results..............................................................18 Trends..............................................................19

4 5

Q2 : Gender Data................................................................26 Results.............................................................28 Trends.............................................................29

Q3 : Social Media Platform Data................................................................34 Results.............................................................36 Trends..............................................................37

Q4 : Social Media Platform Usage Data...............................................................40 Results.............................................................42

Social Media and Charity Donation Survey Report

6 7 8 9

Q5 : Donating to charity’s Data...............................................................46 Results.............................................................48 Trends.............................................................49

Q6 : Which Charity’s Data................................................................52 Results.............................................................56 Trends..............................................................57

Q7 : Donation Frequency Data................................................................62 Results.............................................................64 Trends.............................................................65

Q8 : Other Ways to Support Data................................................................72 Results..............................................................74 Trends..............................................................75

10 11 12

Q9 : Know a Service Animal Data................................................................78 Results.............................................................80 Trends..............................................................81

Q6 : Donating to a P.A.D Charity Data...............................................................84 Results.............................................................86

Target Audience........................................90

Social Media and Charity Donation Survey Report

Chapter 1 Introduction

Chapter 1: Introduction

Social Media and Charity Donation Survey Report

Introduction For my FMP I wanted to focus on the process behind making an advertising/marketing campaign than t he actual finished project. I want to eventually work I n strategy and innovation design fields and though this would be the perfect opportunity to try this. We’ve already done a lot of branding and logo design but we haven’t been given much of an opportunity to put more of a focus on our decisions behind our decisions. I wanted to do this for an animal charity since that’s something I’m already passionate about, and the PADs Foundation seemed like the perfect fit since they didn’t have much marketing or social presence. They also seemed like a really interesting charity and by being small they wouldn’t already have a strategy, tone of voice, or advertising ideas which gives me more freedom. I decided to do a survey to try and have some real data to work with to help direct this project. I thought this would be an interesting side project that would help give my FMP a real world context and practice having to find a narrative/storyline out of a group of data.

I used survey monkey to put it together and send out because it was the easier option at the time. The questions needed to be simple and easy to understand so that as many people as possible could take it. After making and sending out the survey I realised I should have used Google forms for the survey because it’s easier that Survey Monkey to use and I could only have 10 questions and see 40 responses since I only had the free version so I had to keep deleting peoples responses so that I could see the others.

I wanted to get a general idea about not only the people taking the survey but also their charitable giving and social media habits. I also thought it would be interesting to see if they know anyone with a service animals and if they would be more likely to donate to PADs Foundation. Most of the questions I wanted to use ended up being multiple choice which at the end, made the data easier to categorise and visually display.

Chapter 1: Introduction

Social Media and Charity Donation Survey Report

Survey Links

Survey Questions Since most of the general questions I needed lent themselves to being multiple choice, it was really easy to put together. The main things I wanted to know were what social media different ages and genders used and if young people were less likely to give to charity since they stereotypically have less money to give. And depending on this how else people would support a charity to help find some sort of call to action that people could do for my campaign. The survey needed to have easy questions to understand and start with questions that people wouldn’t need to put too much thought into. The first two questions were how old they are and their gender. I decided to try and make these questions as inclusive as possible so having the age groups going from 18-65+ and there being a wide selection of gender identity’s so that no one felt left out or not represented. I only really wanted to focus on ages between 18-35 but thought I could find some interesting things from looking at any ages older than that. I used 18 as the youngest age because that’s how old you have to be to legally donate money and fundraising due to data protection and different regulations that would make it more difficult. Also it would be their parents money not their own since they wouldn’t be able to work.

The next two questions were to do with people social media usage and habits. I wanted to try and find which social media platforms I should focus on later on in the project and how often different people use social media. I included the main big three social media (Facebook, Instagram, Twitter) as well as some other once like Pinterest, LinkedIn, and Snapchat. I also asked how often people use social media to see if the older age categorise used it less or more than, the younger ones. The next three questions where the most important ones which were about their charity giving habits. First, I asked a simple yes or no question to if they gave money to charity, then I wondered which exact charities they donated to to see if there was a trend in the types of charity’s And then how often they donate, and how else they would help support a charity. The question about which charity’s they donate to is the only question that isn’t multiple choice to get exact answers. The last two were just to see if they knew anyone that used any type of service animal and if they would donate to a psychiatric service animal charity if the option was shown to them. I only realised after that TikTok is a large social media platform now and forgot to add it. But all ‘other’ options had a text box people had to fill in so that covered any that I missed.

I tried to get as wide a range of answers to post it in as many places as possible. I sent it to please that I knew in my life, on a Facebook for the Farnham area and one for the university, my class Instagram group chat, my Instagram story, LinkedIn, a discord server I’m a part of, and my Facebook feed. With this, I hoped to get as many responses as possible and see how diverse they were. The platform that got me the most responses was the Facebook group chat for the Farnham area and my class Instagram group chat, while my LinkedIn and Instagram only really got people I knew me personally. Since the Farnham Facebook group’s embers were mostly older, I reckon that’s where most of my oldest responses came from, and from a few of the answers, you could tell. I was able to get 72 responses total, which was really good, but I wish I was able to get more to have a wider data pool. I had to delete some responses because they had derogatory responses to the gender Identity question like ‘sex=female’ and I don’t want people’s opinions to be involved with my FMP if they weren’t going to show it any respect and not treat it like research but a place to spread their personal political views.

I mostly shared the survey with the link because it was easier to spread than the QR code. I used the QR code for my Instagram story which could have been why not so many people answered from there. Survey Monkey had the option that created a Facebook post for you which was helpful but otherwise I only mainly used the web link URL.

Chapter 1: Introduction

Social Media and Charity Donation Survey Report

Survey Responses I used Microsoft Excel to organise and colour code the answers to make it easier to visualise and understand it. Each question had a different colour to reprised it, and different tones of that colour to show the different multiple choice options. The yes and no questions used red and green to represent them because we already associate yes/go with green and red with no/stop. I really liked this end result because it looks really interesting and you can already start to pick out certain trends without having to separate each question.

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Social Media and Charity Donation Survey Report

Chapter 2 Q1 : Age

Chapter 2 : Question 1 : Age

Social Media and Charity Donation Survey Report

Data When I started this project I wanted to make the majority of my focus on younger people but I thought it would be interesting to see what answers I would get from older age groups, specifically the social media and service animal questions. I decided to separate each group with about a ten year age gap except the 18-25 group so that I could almost see what each generation’s opinions would be and how that changes depending on people age. For collecting the date together and arranging it I decided to colour code each answer and have different tones of that colour to make it easier for me to see the difference between the age groups.

Q9 Q10

Chapter 2 : Question 1 : Age

Social Media and Charity Donation Survey Report

Results Overall the18-24 age group was the largest being one third or 31.9% of the whole study, with 45-54 and 55-64 being the second and third largest. 25-34 and 35-44 were a very similar size. 65+ was the smallest but that probably because that age group is less likely to be on social media as much as the others.

Trends The youngest age group being the largest could have been because people in my class, and people who I’m friends with answered it , but I wanted to focus mainly on a younger demographic from the start so this doesn’t effect the results much.

What I thought was interesting was that the 18-24 year group had the most diversity in most categories, especially with gender identities and the social media used. This isn’t surprising because I did expect this but It’s interesting to see it in data. This was by far the largest age group so it was good to see such diverse answers within it.

The fact that the youngest demographic is the most diverse is probably because new social media came out and grew in popularity in their generation, but also the rise in LGBT+ queer acceptance could be why they’re more comfortable with different gender identity’s and pronouns.

What wasn’t surprising either was how this age group donated less frequently compared to other age groups but this age group on average, have the least amount of money/wages spare to give.

Q9 Q10

Chapter 2 : Question 1 : Age

Another thing that I expected but was surprised by was the amount of young people that do actually donate to charity. I expected the older age groups to be more likely to donate because they have more expendable income, however what I didn’t expect was that more young people donate compared to what I was lead to believe. I might not be as frequent as the older generations but this defiantly proves that young people are willing to support charity’s in any way the can.

Number of votes

Social Media and Charity Donation Survey Report

Number of votes

From my data it showed that the older you were the more likely you were to donate, specifically people aged between 45 and above. All age groups below this to some people that don’t donate, but 100% of the three older age groups donate. I think it’s interesting how there’s almost a 50/50 split for the younger age group in comparison to the 100% yes from the older ones.

What I think stood out was how younger people were more willing to donate or support a charity that revolves around psychiatric service dogs than older people. This could be because mental health awareness is more prevalent in younger people. It’s only been in the last 10 years that mental health and different ways to support people. This could also be that older generations don’t think it’s worth donating to, or that they would rather donate to a different charity.

There were a few outliers such as the majority of the 65+ category saying yes which was unexpected, and so many young people saying they would in theory, when in previous questions they said that they don’t donate to any charity’s.

Chapter 2 : Question 1 : Age

Social Media and Charity Donation Survey Report

18-24 years

44-54 years

55-64 years As I said before the youngest age group had by far the most diversity in social media types, but one thing that I expected but was still amusing was that the older people got the more likely they were to use Facebook. This isn’t shocking since it’s what I expected but was still funny.

Social Media and Charity Donation Survey Report

Chapter 3 Q2 : Gender

Chapter 3 : Question 2 : Gender

Social Media and Charity Donation Survey Report

Data For this question I wanted to find out the main gender identity’s of my demographic and if the answers would differ depending on how people Identified. Instead of doing the traditional male, female, other categories most surveys have I decided to be more inclusive with differing pronoun’s so that everyone would feel represented. I still included the ‘rather not say’ and ‘other’ sections but over all it seemed well received. I decided to separate the options including she/they and he/they as different options from she/her, he/ him, and they/them so that people could use what was most accurate for them. I also wanted to do different pronoun options because the people at my university are very diverse, and since I’m trying to target a younger audience this seemed very crucial.

Q9 Q10

Chapter 3 : Question 2 : Gender

Social Media and Charity Donation Survey Report

Trends

Results By far the largest demographic is women who identify as she/her, with the second largest being he/him. I expected this but I’s interesting to see how much larger the female demographic is compared to everything else. What was nice to see was how many people did use the less common pronouns options which helps show they were worth using. I wonder if the reason theirs a larger female demographic because women were more likely to help others and answer a survey, or if it’s because I have a larger amount of women I know in my life that answered

I noticed that for the social media men seemed more likely to us Facebook and twitter, where as women seemed to be more divers with a leaning predominance towards Instagram and Facebook. This was interesting to see because Instagram is seen as a more female prominent platform, but to see such extremes where Instagram was only chosen once was shocking to see. She/her also had the most overall diversity with having most of the ‘other’ option and a mixture of almost every platform I listed. I want expecting to see that some of the more unusual gender identity’s all had a heavy bias towards Instagram. This could be because those people seemed to be in the younger categories, which Instagram is more popular with, or it’s seen as a more open and friendly platform.

Number of votes

Social Media and Charity Donation Survey Report

One interesting thing I noticed was that people who identified as He/Him we’re less likely to donate to a psychiatric assistance dog charity. Even with She/her having the highest majority of votes had more a third more votes for yes than no.

Social Media and Charity Donation Survey Report

Chapter 4 Q3 : Social media platform

Chapter 4 : Question 3 : Social Media Platform

Social Media and Charity Donation Survey Report

Data With this question I wanted to know what social media people used the most so that I knew where to target my research and campaign. I chose what I thought were the biggest platforms like Instagrem, Facebook, Twitter, and Snapchat with a few odd ones like LinkedIn and Pinterest to see if people picked any of those. I also included an ‘other’ option just encase I missed any. I mainly wanted to focus on the larger platforms that the charity is already on, but to also see if there was anything they weren’t already on that could be beneficial. LinkedIn would be good for a Professional appearance and for business matter such as job applications. Snapchat would also be interesting since everything is very short form, time sensitive, and video only. I personally mainly use social media to contact people, but outside of that I mainly use Instagram (specifically the story’s) and TikTok but i wasn’t sure if TikTok would be used as often by the charity since it’s relatively new compared to the others.

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Chapter 4 : Question 3 : Social Media Platform

Social Media and Charity Donation Survey Report

Number of votes

Results Overall Facebook was the most popular with 40.3% and Instagram a very close second with 34.7%, and surprisingly ‘other’ in third. I’m not surprised that Instagram and Facebook were the two largest categories since they are the biggest platforms, but I did think Twitter would be bigger with the resurgence it’s had with younger people in the last few years. The main responses for ‘other’ was TikTok which I expected from young people, but WhatsApp was also mentioned quite a few times as well.

Trends There wasn’t any stand out trends that I could see that I havent spoken about already, However I did notice that there was something interesting with question 5. From looking at the chart to show this people who said they use Facebook the seems to donate more than any of the other social media platform. Instagram is second with just over two thirds saying they do donate. Facebook and Instagram were the two largest categories, however percentage wise Twitter is about the same ratio as Instagram.

The reason Facebook has such a large proportion saying yes could be because on average Facebok has an older demographic, which would have more expendable money to give to charity’s

Social Media and Charity Donation Survey Report

Chapter 5 Q4 : Social media usage

Chapter 5 : Question 4 : Social Media Usage

Social Media and Charity Donation Survey Report

Data For this question I wanted to see how often people use social media in their daily life’s. From this I expected younger people to use it everyday but I was curious to know how often the older age groups would use it. I didn’t think they would use it everyday but because I only shared my survey through social media I wasn’t sure. I decided to separate the categories into different time differences that I thought would be most relevant. It would be really useful to know when certain groups of people are on social media to know how often I should recommend to post on social media.

Q9 Q10

Social Media and Charity Donation Survey Report

Results People using social media everyday won by an overwhelming majority. There were a few outliers of people only using infrequently a few or even once a month, or a few where they only use it once a week. But I was very surprised to see the lack of variety in the answers. I was definitely expecting the older categories to not use it as frequently since social media is stereotypically use by younger people but clearly that’s wrong. Due to the lack of diversity in answers there’s not much that can be analysed.

Social Media and Charity Donation Survey Report

Chapter 6 Q5 : Donating to charity’s

Chapter 6 : Question 5 : Donating to Charity’s

Social Media and Charity Donation Survey Report

Data With this I wanted to establish exactly who already donates money to charity’s t get a general idea of who does. For this I chose to keep it to a simple yes or no question so that this pattern should be clear to see. This would also give me a general idea who to aim my marketing at because if people already donate, they probably be more willing to donate to multiple than someone who doesn’t. When I was first creating the survey people told me that they didn’t think younger people would donate to charity’s because they would have less disposable income that someone who is older or retired. This did make since but I still thought it would be interesting to see exactly what percentage of would do and don’t. I chose to colour code these as red and green so they that they would be easily understood.

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Chapter 6 : Question 5 : Donating to Charity’s

Social Media and Charity Donation Survey Report

Number of votes

Results I thought more people would donate than others thought at the start but seeing such a large majority was unexpected. The majority of the no answers were from younger people but there were an almost equally large amount of the younger demographic that said they already do donate. This makes my whole idea about getting younger people to donate much easier since most of them already do.

Trends It might be because of the rise of social media activism that younger people donate but seeing such a large majority was positive to see.

From looking at the chart it was very easy to see how the different generations donate. It seems that anyone below the age of 44 is less likely to donate than people who are older than that.

As stated previously the very obvious difference in who donated could have to do with the difference I income, or because it’s not really something advertised towards younger people and it’s seen as something older generations do.

Social Media and Charity Donation Survey Report

Chapter 7 Q6 : Which charity’s

Chapter 7 : Question 6 : Which Charity’s

Social Media and Charity Donation Survey Report

Data For this question I wanted to know which exact charity’s people donated to, So that I could see if there were any trends in what types of charity’s people donated to. I decided to leave this question as a text box because it would make it easier for the people taking the survey to write all of their answers without having to compromise. I decided to keep this the only question that was a text box because I couldn’t think of a way to do this question properly with multiple choice answers. I knew this would be harder to organise unlike the other questions but it would be really useful to see if people donate to any of PADs Foundation competition.

Social Media and Charity Donation Survey Report

I found that the easiest way to display this data for each response would be through an almost tick box layout. With this I can see if there’s any similarity’s to what types of charity’s people donate to if it’s multiple different ones, and if there’s one or two types that people donate to most. While doing this I found I had to generalise some of the sections such as ‘people’ referring to anything t do with people living conditions and emergency service/ armed forces for anything about any of the ambulance, police, fire-fighter or help for veterans charity. What was the most difficult was when people said they donate to their friends Facebook fundraising or for any go fund me type fundraisers for their friends and family themselves. I also made this section for when people didn’t give specific names of charity’s and just the number of them.

Chapter 7 : Question 6 : Which Charity’s

Social Media and Charity Donation Survey Report

Number of votes

Results Out of all the types of charity’s ones to do with medical had the most responses by far, with animals and not specific as the second and third highest. Most of the other types had very similar numbers but other and mental health had the least amount of votes by far. This could make my project difficult but if I can find a way to make my strategy more about health, people, and animals it would still work.

Trends I think that people can emphasise with causes that either effect them, or someone else that they know. This might be why more people donate medical charity’s such as Phyllis Tuckwell Hospice, Cancer Research, and Macmillan Cancer Support. Another one of the biggest sections was to do with animal charity’s. These charity’s ranged from dog shelters such as Dogs Trust and Battersea, and also

charity’s abroad that helped animal welfare and sanctuary’s. Similarly to the medical charity’s, I’d say most people are animal lovers so can emphasise and want to help them in any way that they can. People often project an innocent image onto animals which makes any injustice against them seem much worse.

Chapter 7 : Question 6 : Which Charity’s

Social Media and Charity Donation Survey Report

There weren’t many trends for this section but something I did see was that people who did donate did mostly once every month. This is most likely through a subscription.

There wasn’t much different between how often someone would donate if they donated to multiple, apart from more people would donate once a week, where as if people only donated to one they were more likely to donate once a year. Both groups of people seem to donate once a month the most, with both being just below 50% on average.

Social Media and Charity Donation Survey Report

Chapter 8 Q7 : Donation frequency

Chapter 8 : Question 7 : Donation Frequency

Social Media and Charity Donation Survey Report

Data For this question I wanted to know how often people donated to the charity’s they said they donate to. This would be really useful to my project to see what frequency is the most popular so that I can focus on that. This would also be good to know if I decide that setting up a monthly or yearly subscription could be a suitable option. With the actual answers I decided to separate it by never, once a week, once a month, once every 6 months, once a year, and once every few years so that everyone would have an option. While putting this together I thought that wither monthly or every 6 months would be the most popular answers.

Q2 Q3

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Chapter 8 : Question 7 : Donation Frequency

Social Media and Charity Donation Survey Report

Results As I predicted the ‘once a month’ and ‘once every This shows that there’s still a market with targeting 6 months’ would be the most popular with ‘once a people who would only make one off or special year’ coming in third. What surprised me the most was donations even if they themselves don’t consider so. the amount of people who didn’t think they donated to any charity’s in question 5 but still said that they donate every year or once every few years. There were more people that said the donate once a week which was more surprising than I thought.

Trends I noticed that there seemed to be a connection between depending on how old someone is it seems to change how often they donate to charity’s. It looks like younger people voted the most for the least frequent options but it would need to be broken down further to see this more easily.

Social Media and Charity Donation Survey Report

What was interesting about this was that the younger generations seem to donate less frequently, or often enough that it could be a financial burden. The ones where the were highest were never, once a year, and once very few years. Where as the older generations seem to donate much more frequently as they were the highest in the once a week and once a month categories. This helps to further demonstrate How younger people are willing to donate to charity, however the financial commitment of setting up a weekly or monthly subscription would be too much.

Social Media and Charity Donation Survey Report

Chapter 9 Q8 : Other ways to support

Chapter 9 : Question 8 : Other Ways to Support

Social Media and Charity Donation Survey Report

Data With this question I wanted to know if people couldn’t donate money how else they would help support the charity’s they care about. With this my main goal was to see how many people would be willing to engage with charity social media . For the answers I decided to focus on the main ways of supporting charity’s like volunteering, donating, spreading what they do by word of mouth by talking to friends and family, and then ones specific to social media like sharing posts or following their profile. I though that the top answer would be talking to friends and family or sharing posts because of the growing activism culture on social media in the last few years.

Q9 Q10

Chapter 9 : Question 8 : Other Ways to Support

Social Media and Charity Donation Survey Report

Results Turns out that my prediction that sharing would be some of the most popular answers, but I wasn’t expecting so many people that would be willing to follow a charity on social media. I would have thought that people talking to their friends and family would have more responses but clearly sharing posts on social media is their main way of doing that.

Trends Although there weren’t any stand out trends from this question it seems that younger people would be more willing to share social media posts than donate. There is a large variety of age groups in each section but the sharing option definitely had more younger people voting.

Social Media and Charity Donation Survey Report

Chapter 10 Q9 : Know a service animal

Chapter 10 : Question 9 : Know a Service Animal

Social Media and Charity Donation Survey Report

Data For this question I wanted to see how many people actually knew someone with or had a service animal of any kind. It wouldn’t really have any effect on my final outcome but seeing how common these type of dogs are would help to see how many people knew the topic in depth. I decided to keep this question to a simple yes or no answers so that it would be as easy and simple to answer a possible.

Q3 Q4

Q9 Q10

Chapter 10 : Question 9 : Know a Service Animal

Social Media and Charity Donation Survey Report

Results I wasn’t surprised that there were so many people that didn’t know anyone with a service animal, but I wasn’t expecting there to be as many people who did. Service animals still aren’t that common to be seen in public so having 12% of people saying yes was unexpected.

Trends This question wasn’t too important to the survey as whole and with there being such little variety of answers there’s not particularly any trends that stand out.

One thing that wasn’t necessarily a trend but I still thought was interesting was that most of the people who said they know someone with a service animal were younger (between the ages 18-44). This might be because they’ve grown more popular in the last ten years and recently have started to be used to help with other issues than just sight or hearing impairment.

Social Media and Charity Donation Survey Report

Chapter 11 Q10 : Donating to a P.A.D charity

Chapter 11 : Question 10 : Donating to a PAD Charity

Social Media and Charity Donation Survey Report

Data For this question I wanted to see how many people would actually donate or support a charity about psychiatric service animals. This is probably one of the most important questions because I would actually be able to see if my whole FMP idea would work and be a success or if people wouldn’t care about the cause and be a waste of time. I also decided to keep this question as a simple yes or no so make it as easy to answer as possible.

Q3 Q4

Q9 Q10

Social Media and Charity Donation Survey Report

Results When looking at the answers people who said they would support got the most votes. This is really promising for my project because it means there’s a target audience who would be willing to support the charity, maybe not in a donation sense, but would be happy to see the charity grow.

Social Media and Charity Donation Survey Report

Chapter 12 Target Audience (18-34)

Chapter 12 : Target Audience

Social Media and Charity Donation Survey Report

Q1 : Age For this question, I wanted to be also to separate the data shown by the different age demographics. Out of all the responses, the highest age group answered was 18-24. For analysing the other questions I have only selected any answers from people between the age 18-34, which are the two youngest groups.

Q2 : Gender From this question it’s clear that my gender demographic from this survey is anyone who identity’s as female. With this it helped me understand a bit more about the people I’ll be targeting.

Chapter 12 : Target Audience

Social Media and Charity Donation Survey Report

Q3 : Social platform From this it shows that I should focus my project towards Instagram since that’s what people said they use most. This also lines up with the largest demographic being women because that is who Instagram says is their most predominant user.

Q4 : Frequency This shows that people use social media everyday, which means I need to focus my strategy towards posting to social media at minimum everyday to get the most views.

Chapter 12 : Target Audience

Number of votes

Social Media and Charity Donation Survey Report

Number of votes

Q5 : Donation

Q6 : Who to

I was surprised to see that more people donated than not, even if it was only by a few votes. This was great to see because it proves that young people would defiantly donate to charity and that there's still a market there to advertise towards. I would just have to try and find a way that’s both financially viable for them to do, while still fitting in with my current strategy.

This shows that younger people already donate to predominately medical charities with LGBT+, people, and children-oriented charities was close seconds, with mental health being the second lowest. I saw that more people might donate if I twisted the narrative towards the people and dogs using the charity and partially away from mental health.

Chapter 12 : Target Audience

Social Media and Charity Donation Survey Report

Q7 : Donation frequency

Q8 : How else to support

From this, I can see that people do donate once every 6 months; however, most people only seemed to donate about once a year. So I decided to put my focus on single donations rather than on a regular subscription. With this combined with the data from question 5 Might also have to look at an option that means spending less but trying to increase the frequency because of that.

For this, it shows that they would definably interact with their social media and share their posts to spread awareness. From this I have decided to focus my project towards gaining more engagement and followers on social media than looking strictly for donations from them. This way I could try and build a strong community that would hopefully follow along with the charity’s growth

Chapter 12 : Target Audience

Number of votes

Social Media and Charity Donation Survey Report

Number of votes

100

Q9 : Service animals

Q10 : Donating to service animals

There weren't that many people that knew someone with a service animal which was expected, but I was surprised that there were 5 people and not zero.

From this, it shows that if the option were there and promoted to them, more than two-thirds of people would donate or support it in some way.

101

102

Social Media and Charity Donation Survey Report

103

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Social Media and Charity Donation Survey Report

This survey is to help provide me with real data examples to use for my FMP project. This book is about displaying that data and analysing it for any trends. In this I’ll show which parts have influenced my project, and others that helped inform me of my target audience.