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EMILY CHAPILLON
A second year BA(Hons) Fashion Promotion Student, showcasing a mini portfolio of work that ranges from Fashion illustration to art direction and Social media content creation. The variety of work is constantly inspired by trends within the Fashion industry and looks to celebrate creative collaboration.
Illustration by Emily Chapillon For @madaboutdoinzine
KATCORFGARMS 1. How did the brand @katcorfgarms start? I started being interested in/wearing vintage designer (especially Moschino) when I was 18 and did alot of buying and selling on Depop, then my account got deleted at 10K (RIP). After I dropped out of uni in 2017 I found some Versace fabric and started making boob tubes, then I created katcorfgarms on abit of a whim to sell reworked designer items alongside my part time job, not knowing katcorfgarms would become my full time job! I went back to study Fashion Business at Manchester Metropolitan in 2018 and started taking katcorfgarms more seriously, dedicating hours a day to finding pieces I knew people would love. Now in my final year at uni I can use my degree to grow the business and make it my full time job after I graduate (super grateful!).
Buying sustainable vintage designer is super important because sadly the luxury industry have super unsustainable practices like burning leftover stock and killing animals for their fur; therefore if you’re purchasing second hand designer, you’re ensuring a circular economy and not fueling these practices! Luckily more people seem to be aware of this and celebrities/influencers (like the Kardashions wearing vintage Dior) are actually helping to push people to buy vintage designer, which is great!
‘If you’re purchasing second hand designer, you’re ensuring a circular economy’ 2. Do you enjoy being part of the online sustainable community and how much does sustainability mean to the brand? I’m super proud to be part of this community and absolutely love how many independent sellers there are spreading the message of sustainability and just killing it!
Interview, layout, illustrations by Emily Chapillon
3. What is your favourite part of owning a vintage designer shop? Probably the dopamine hit when you find something super rare that you know your followers will love! I love the history behind vintage designer, like watching old videos of Sun City raves from 1998 and seeing someones now-mum wearing a vintage Moschino piece you’ve managed to find!
‘Every piece has a story to tell’ Every piece has a story to tell and I think the people who buy and sell vintage designer love the feeling of owning such a piece.
KATCORFGARMS 4. Could you give any advice to young creatives who want to take more sustainable approaches? From studying Fashion Business at University, everything we do is about sustainability and how employers are looking to us younger generation to have those sustainable ideas to bring forward to businesses; in other words the world needs us young people! Take that confidence in knowing we are the generation that are going to change how things work. If you want to start a reselling business you have to be dedicated as it’s alot more work than people realise, but the pay off is SO worth it. People love buying second hand and supporting small independent businesses/creatives now more than ever so it’s a great time to start!
5. Why do you think it’s important for consumers to buy from brands like yours rather than fast fashion brands? Transparency! If you buy from a vintage seller, you know you’re buying from a person (or small team) who is being treated fairly and is so grateful for the business they receive.
‘Small business owners do a little jig every time you buy from them’
You see those quotes that say small business owners do a little jig every time someone buys from them, which is so true! Large fast fashion companies will most likely have corruption and unfair treatment of workers in their supply chain, never mind the plastic clothes they produce which will never biodegrade! Therefore a circular economy is best for the environment which can be acheived through buying second hand.
PHOTOGRAPHY, STYLING & EDITS EMILY CHAPILLON A photographic series looking at the rituals within rave culture and the relationship between young females.
CREDITS: @lamanso, @irislaw, @phase & @goodi3bag
CHUNKY RING TREND Instagram has been overloaded with a new bright and bold finger trend, filling our feeds with statement rings that ooze personaility. Seen on the likes of Iris Law, Bella Hadid and fashion trend setter Mia Regan, these colourful rings are becoming an essential accessory to all. The trend has quickly caught on, with countless brands offering these statement accessories in all shapes and sizes. From celebrity endorsed @lamanso to one woman operation @goodi3bag, the brands have certainly caught everyon’s attention.
Adding a boost of colour and brightening any day, this new trend is sure to set your outfit apart from the rest. It is easy to spot engagement with the homemade nature of these rings, encouraging localised selling and sustainable shopping methods. WORDS AND IMAGERY EMILY CHAPILLON
Concept creation, Art Direction, Styling “What goes in the ocean goes in you�
Concept creation, Art Direction, Styling - Emily Chapillon Photography & Editing - Liv Kubiak
Response to a brief set on sustainability, the shoot highlights the impacts of disposable face masks. Full written piece available at https://www.emilychapillon.com. Featured on @officialgraduatefashionweek.
EC
RCE ME OM D N E
SOCIAL MEDI A A ND
ILLUSTR ATI ON
N TIO EA CR
RCH A E S RE
CO NT EN T
ASHION WR I T I NG TR
S
G IN L TY
MARKETING