PORTFOLIO
2017
YU-JU, HUANG
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Desire to change.
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關於我 黃鈺茹 2009-2012 2013-2017
1995 | 02 | 03 國立苗栗高中 美術班 國立臺灣藝術大學 視覺傳達設計系
｜擇食行動派 較於同儕不同地方，我的行動力與實踐力稍高於平均值，特別 對於好玩有趣的點子特別有幹勁，會馬上著手尋找資料，召集 志同道合的同伴一起行動，喜歡自己規劃，別人越是不敢嘗試 的，越是衝刺，不怕冒險的未知數，而是害怕自己不敢再冒險。
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ABOUT ME YU-JU, HUANG
1995 | 02 | 03
| EDUC ATION 2009-2012 National MiaoLi Senior High School, Art Class 2013-2017 National Taiwan University of Arts, Department of Visual Communication Design | PERSONALITY Different from my peers, my mobility and practical ability is above the average. I will be motivated when I get an interesting idea, and I will start to collect information and find like-minded people to do together .Moreover, I prefer to plan the whole project by myself, and I would like to challenge the things that people are afraid to do. I am the one that is frightened of myself who would never take any adventure instead of the one that scares the risk of taking adventures.
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得獎 紀錄
2016 2016 2016 2016 2015 2014
| 團體｜亞洲學生包裝設計競賽台灣區決賽入圍 | 個人｜ ADA 亞洲國際學生設計交流工作營參加證明 | 個人｜第 25 屆時報金犢獎平面廣告類大專組優選獎 | 個人｜柬埔寨國際志工服務證明 | 團體｜臺北市設計亮點示範區計畫參加證明 | 團體｜臺藝大第二屆藝術週跨系創作交流展參加證明
HONORS
2016 | team | Got the successful completion of finalist at Taiwan area in 2016 Asia Student Package Design Competition
2016 | personal | Complete the 2016 ADA International Student Design Workshop
2016 | personal | Got the Merit Award in YON HO SOY MILK Image Advertising Design part of 2016 the twenty-fifth Times Young Creative Awards
2016 | personal | Complete 60 hours in 2016 Cambodia volunteer program
2015 | team | Our teamwork had the exceptional achievement of the Design for Taipei Friendly Urban Living Experience Project Participated in the 2th Art week of Inter - departmental Creative Communication Exhibition in NTUA
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2014-2017 MY TRACE
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POSTERS
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Character collections An unreal island Infinite love mascot Sketching hands #1 Sketching hands #2 Sketching feet #1 Sketching feet #2 Sketching others Sketching people The Café of sketch Sketching friend Sketching stranger Sketching classmates Sketching photos
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Together forever with 64 Yon Ho 1 Together forever with 65 Yon Ho 2 66 Fading time 67 Taipei zoo 68 WED 69 Follow your mind 70 Just for GoPro 71 Only fish’s world
PROJECT Seaweed Family Infinite love project
GRAPHIC
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Mysterious stuff
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TYPE DESIGN
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Taiwanese Typography
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CONTENTS
ART WORKS
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ART WORKS Character collections An unreal island Infinite love mascot Sketching hands #1 Sketching hands #2 Sketching feet #1 Sketching feet #2
Sketching others Sketching people The CafĂŠ of sketch Sketching friend Sketching stranger Sketching classmates Sketching photos
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人物插畫群集 characters collection
我喜歡畫人物，各式各樣的手法都盡情地嘗試。 從左而右分別為：炭筆裸體模特兒速寫，墨筆人物描繪，素描人物，電繪 角色，水彩人物插畫，拼貼撲克牌國王皇后。 I like to draw people, and I would like to try various methods. Each from left to right is: a naked model using charcoal portrait, a person using wash painting, sketching a person, a character using electric paint drawing, an illustration of a person using watercolor, a king and a queen in pokers using collage.
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幻夢之島 an unreal island
漂浮的島嶼上只生長樹和人類，但人類為了追求更富有的生活，而離開了 這座島，因此樹木不受拘束的生長。 The floating island only have trees and people. However, in order to pursue much affluent life, people leave this island. So the trees grow without restriction.
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博愛座的吉祥物 infinite love mascot
吉祥物的設定，是一種扁平化式插畫手法。 The set of mascot is the way of illustration of flat design.
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SKETCHING HANDS #1
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SKETCHING HANDS #2
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SKETCHING #1
FEET
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SKETCHING #2
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FEET
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SKETCHING OTHERS
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SKETCHING PEOPLE
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速寫咖啡廳 The Café of sketch
看來是一群在開會的人們。 It seems to be the people having a meeting.
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速寫朋友 Sketching friend
她叫 Mindy 來自馬來西亞的朋友。 She’s Mindy, a girl from Malaysia.
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速寫路人 Sketching stranger
先生臉真的很兇。 A man looks fierce on his face.
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速寫同學 Sketching classmates
美術系的女生。 A girl from the Department of Arts.
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速寫照片 Sketching photos
來自於時尚雜誌的模特兒。 A model from a fashionable magazine.
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PROJECTS Seaweed Family Infinite love project
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｜關於這件特別的作品 很開心地獲得 2016 亞洲學生設計包裝大賽台灣決賽區入圍 | ABOUT THIS SPECIAL PROJECT Got the successful completion of finalist at Taiwan area in 2016 Asia Student Package Design Competition
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紫菜家 Seaweed Family
市售上的紫菜，普遍是透明袋子包裝，了無新意。我們運用了視覺巧思， 把紫菜的顏色和質感與人的頭髮作為連結，外包裝使用是透明夾鏈式塑 膠袋。打開後，順勢把透明袋子往下翻轉，好比是人們去美髮院就坐準 備開始前，美髮師會我們披上的一件“剪髮圍布”，這時烹煮者實際上 是一邊煮著紫菜，一邊享受著幫我們包裝剪髮的樂趣了！最後，沒有食 用完的紫菜，再把袋子翻回去即可保存囉！ Generally, the way people sell seaweed is using a transparent bag to package, and that is monotonous. Therefore, we use visual ingenuity to connect the relationship between hair and seaweed by their color and context. The bag outside is transparent zipper bag.The way we open and turn down the zipper bag is like…for example,before we start to cut our hair in hair salon, a barer will put a cloth on us. At this moment, we actually are cooking seaweed and enjoying cutting “hair” from our package. Finally, the rest of seaweed can be preserved by turning the zipping bag back.
Nationality | Taiwan
Designers | Huang, Yu-Ju & Loo, May Hooi
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Nationality | Taiwan
MODELS 42
Designers | Huang, Yu-Ju & Loo, May Hooi
Nationality | Taiwan
Designers | Huang, Yu-Ju & Loo, May Hooi
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MOCKUP 產品模擬圖
夾鏈式的設計可重複使 用，保持紫菜新鮮度 the bag of zipper can be used repeatedly .
變美白 Become beautiful
前視圖
FRONT
掛耳式設計，能讓產品 在賣場中更容易陳列 Its design is to hang when the product was sold in the market .
臺灣 新北市板橋區大觀路一段59號 定價：250 元
白美變
後視圖
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BACK
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2.
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lufituaeb emoceB
170mm 60mm 4.
3.
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1. 新北市板橋區大觀路一段59號 定價：250 元
170mm
臺灣
155mm Become beautiful
變美白
使用中
USED
變美白 Become beautiful
配件
ADDITION pink bow
product effect
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MOCKUP 產品模擬圖
夾鏈式的設計可重複使 用，保持紫菜新鮮度 the bag of zipper can be used repeatedly .
變年輕 Become younger
前視圖
FRONT
掛耳式設計，能讓產品 在賣場中更容易陳列 Its design is to hang when the product was sold in the market .
臺灣 新北市板橋區大觀路一段59號 定價：250 元
輕年變
後視圖
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BACK
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trgnuoy emoceB
170mm 60mm 4.
3.
2.
1. 新北市板橋區大觀路一段59號 定價：250 元
170mm
臺灣
155mm
Become younger
變年輕
使用中
USED
變年輕 Become younger
配件
ADDITION red hairband
product effect
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MOCKUP 產品模擬圖
夾鏈式的設計可重複使 用，保持紫菜新鮮度 the bag of zipper can be used repeatedly .
變硬朗 Become tough
前視圖
FRONT
掛耳式設計，能讓產品 在賣場中更容易陳列 Its design is to hang when the product was sold in the market .
臺灣 新北市板橋區大觀路一段59號 定價：250 元
朗硬變
後視圖
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BACK
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hguot emoceB
170mm 60mm 3.
4. 2.
1. 新北市板橋區大觀路一段59號 定價：250 元 臺灣
170mm
155mm
Become tough
變硬朗
使用中
USED
變硬朗 Become tough
配件
ADDITION red flower
product effect
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MOCKUP
產品模擬圖
夾鏈式的設計可重複使 用，保持紫菜新鮮度 the bag of zipper can be used repeatedly .
變健壯 Become stronger
前視圖
FRONT
掛耳式設計，能讓產品 在賣場中更容易陳列 Its design is to hang when the product was sold in the market .
臺灣 新北市板橋區大觀路一段59號 定價：250 元
壯健變
後視圖
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BACK
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regnorts emoceB
170mm 60mm 4.
3.
2.
1. 新北市板橋區大觀路一段59號 定價：250 元 臺灣
170mm
155mm
Become stronger
變健壯
使用中
USED
變健壯 Become stronger
配件
ADDITION sunglasses
product effect
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INFORMATION
包裝的品牌識別
產品說明
The brand of product
【愛漂亮紫菜家妹妹的美白分享】
必要的產品資訊 The information of product is necessary.
菜小白：紫菜啊 能抗輻射、抗突變、抗氧化，與其含硒有 關。硒是種重要的微量元素，能增強機體免疫功能，常吃 含硒豐富的紫莧菜，可提高人體對抗輻射的能力以及美白 ，所以啊我看起就是白透透的了！嘻嘻
菜小白
臺灣 新北市板橋區大觀路一段59號 定價：250 元 現
使用的四個步驟
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1.拉開夾鏈袋 2.把袋子翻轉下來 3.抓住底盤，可以使用 剪刀或手來抓紫菜，再 把他丟入鍋內烹煮食用 4.翻轉回袋子，拉上拉 鍊即可保鮮，並享用煮 好的紫菜
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Four steps to use 1.Open the zipper. 2.Turn the bag down. 3.Hold the bottom and use a scissor or even your hand to cut seaweed down,then putting it in the pot. 4.Turn your bag back and enjoy your meal!
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我大三的時候，以兩人團隊合 作的方式一起設計了一個紫菜 的趣味包裝，其中我是負責主 要的人像插畫，以及圖案化包 裝的使用過程，而另一位是研 究包裝結構居多。 Since I was junior, I have cooperated with my classmate to design a series of creative packages for seaweed. During the period participating in this project, I was in charge of two parts including designing the illustration of character and patterning the process of using seaweed package. The other one researched most in the structure of packages.
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確定版
Finished vison
其他四款設計 Other vison
新 設計的標誌 New logo
隱形的博愛座計畫 infinite love project
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舊 設計的標誌 Old logo
歷年來博愛座的議題已被討論過數次，仍然是無法解決。而這次要探討 的核心觀念是，再不改變博愛座的情況下，傳達隱性需求的重要性，只 要有心，每個座位都可以是博愛座，而去發想出來的環境設計。 Over the years, the issue of priority seats has been discussed many times and still cannot be addressed. The core concept we discuss is the importance that conveys invisible needs in a condition that does not change the priority seats. “If we have a mind, every seats will become priority seats.” , this is the motivation we commence to do environmental designs.
Our teamwork had the exceptional achievement of the Design for
Taipei Friendly Urban Living Experience Project
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POSTERS Together forever with Yon Ho 1 Together forever with Yon Ho 2 Fading time Taipei zoo WED Follow your mind to travel Just for GoPro Only fish’s world
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永遠和豆漿在一 起1
結合永和豆漿企業形象，為老品牌打造出流行和年輕人文化相近的海報， 採用 pop 風格去製作。
Together forever with Yon Ho 1
We design the poster for the old brand to make it more familiar with teenagers by combining the image of Yon Ho Soymilk its own entrepreneurship and by exploiting pop-style poster.
永遠和豆漿在一 起2 Together forever with Yon Ho 2
第二張系列海報為宣傳永和豆漿所賣的食物。 The second poster is a propaganda of food sold in the store called “Yon Ho Soymilk”.
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消逝的食光 fading time
台藝大的在校生多為八年級同學，想用“食”的概念，帶出八年級專屬 的兒時零食回憶。 Most of the students in National Taiwan University of Arts are in 90’s. We want to use the concept of “eat” to recall the memories of snacks when we were children in 90’s.
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台北動物園轉盤 Taipei zoo
為台北市立動物園，特別重新設計過的識別系統，簡單的色塊，並利用 圖地反轉的概念讓圖案更有趣，配上粉色調，更親民，並結合轉轉盤的 概念增加海報的好玩度。 It is Taipei City Zoo. we redesign the identified system with some simple colors and exploit the conception inversing the pattern to make it more interesting. Then we use pinky style to become much familiar, and combine the concept of lucky wheel to make the poster more fun.
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世界環保日 World Environment Day
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提高你的呼喊聲，而不是海平面上升，呼應愛地球。 此為 2014 年系展入圍平面設計海報類。 Raise your sounds of yelling instead rising the sea level. Concurring with the love for our planet.
隨著心去旅行 follow your mind to travel
為參加東南旅遊設計海報競賽的參賽作品。用手繪感覺帶出去海邊的必 備物品，並用沙灘作為背景。 The work for participating in the competition of designs of South East journey. Draw goods which are necessary when going to seaside, and use beach as background.
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唯我獨尊 just for GoPro
GoPro 是一款輕巧的錄像機，適合熱愛冒險和分享生活的人們，為了推 動此款新興品牌入住台灣，需要策劃一個大型派對活動，因而誕生了夏 日時尚派對海報。 GoPro is a light video recorder, fitting people who love taking adventures and sharing their life. In order to impulse its new brand into Taiwan, We need to plan a pig party. Therefore, the poster of the summer fashion party is created.
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魚兒的世界 only fish’s world
在只有魚兒的世界裡，還存在著古代的物種，他們由由自得的生活在不 被人類打擾的世界裡。 In a world only with fish, some ancient species exist there, and they live freely in a world that is not disturbed by human.
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GRAPHIC Mysterious stuff
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基本單位型 basic shape
方形卡片 cards 謎樣的怪東西 mysterious stuff
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書籤款式 bookmarks
貼紙 stickers
此為四方連續的圖案，神秘的怪魚，我想是吧？ It is continuous all sides patterns, a mysterious odd fish. I think so?
成品展示照。 內含有後背束口袋、卡片、筆筒、書籤磁鐵、書籤、貼紙。 Display photos of finished products. Containing drawstrings, card, pen holders, magnetic bookmarks, bookmarks, and stickers.
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TYPE DESIGN Taiwanese Typography
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板橋金城武字體 Taiwanese typography
這是我畢業製作其中一套英文字體設計。名稱叫做板 橋金城武字體，取自台灣網路鄉民文化，把該字體賦 於東方線上手遊的元素，例如：Ａ的元寶、Ｔ的古代 服飾和Ｓ的吉祥龍等等，製作出一套電玩感強烈的英 文字體。 It’s one of the sets of font design of English alphabet I made for my graduation production, and its name is “Banqiao Jin, Chen-Wu” font. Its name comes from the Taiwanese culture on the Internet and all the alphabets are designed through the elements in Eastern mobile games. For instance, the alphabet “A” is made of gold ingot, the alphabet “T” is made of an ancient costume, the alphabet “S” is made of a dragon and so on. Literally, the font looks like it belongs to games only.
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THANK YOU HOPE TO SEE YOU SOON.