DIGITAL MARKETING TRENDS IN 2017
74%
ARE WILLING TO RECEIVE LOCATIONBASED MOBILE ALERTS
IN-STORE B2C ENGAGEMENT
PHOTOS, INFOGRAPHICS, AND EMOJIS
VISUALS WILL BE QUEEN
1 IN 4
CONSUMERS WILL BE USING A WEARABLE DEVICE
INTEGRATE WEARABLE TECH
SHARE EVENTS AND MOMENTS WITH AN AUDIENCE
LIVE STREAMING VIDEOS
STATISTICS WILL PLAY AN EVEN MORE IMPORTANT ROLE
ANALYTICS IN DECISIONS
FOCUS ON PERSONALIZING USER EXPERIENCE
PERSONALIZATION
64%
ONLINE CUSTOMER CONVERSION INCREASE
VIDEO WILL BE BIGGER
SOCIAL MEDIA WILL BE A CONDUIT FOR MORE VICARIOUS EXPERIENCES
VIRTUAL/AUGMENTED REALITY
74%
EXPECT TWITTER RESPONSE WITHIN THE HOUR
REAL-TIME ENGAGEMENT
REEVALUATE PLATFORMS AND REFOCUS SOCIAL MEDIA EFFORTS
SOCIAL MEDIA REFOCUSING
1 SOURCE MEDIA GROUP