Sahni_Company Overview

Starting as a small retail novelty and gift store in 2001, Sahni’s Enterprises grew into an intercontinental of brands that continue to this day in the suburbs of Atlanta (Cumming,GA). Our focus is on the environment that brings growth and well defined goals in the areas of wholesale and weight instruments, giving way to flexibility within the company, but to offer other services that brand the name of Sahni’s Enterprises, Inc. as one of the fastest-growing companies in Georgia cited by INC Magazine in 2013.

Known as an industry veteran with over 20+ years of an online presence, American Weigh Wholesale is recognized as one of the oldest digital scale companies in the world. AWW has one of the strongest management teams in the weigh industry with a combined experience of 75+ years of recognition of the abilities to know the scales business.

Over the past twenty years, Gary Sahni has been at the forefront of developing a global company that offers a world of experience in the brands of Sahni Enterprises Inc. During his leadership as Founder and CEO, Gary managed to keep the company thriving during two recessions, a war, and the global pandemic of 2019.

Gary played an instrumental role in developing an aggressive team to complete the Sahni’s brand. The success of Sahni’s Enterprise is centered around the diverse culture of our employees. The company is supported by sixty (60) worldwide staff members with twenty (20) global manufacturing representatives across four (4) countries including the Americas. Not only does the Company have an awesome team of talented employees, but the company has built trusted partnerships with industry leaders such as Buy Box Experts, and UPS as our worldwide shipping experts, and our retail channels of experts are handled by Channel Sources and S&J Associates two of the best in the business of sales and marketing representation.

The aligning in which we have been placed has strengthened our position in the marketplace to go beyond wholesale and retail and to begin an aggressive campaign concerning our online presence through our brands AWW (American Weigh Wholesale) and Elite Trends.

GARY SAHNI Chief Executive Office

Mr. Sahni has a truly inspirational story that motivates us all. Gary is a self-made entrepreneur working since he was 15 years old. He has worked several jobs growing up that pushed him to be successful. As a young man, he was on a mission to build his own business. His education stemmed from an Associates Degree in Marketing in 2001 from Ricoh University in New Jersey. His vision, hard work, and resilience eventually brought him to Atlanta, Ga, where he opened his first gift store. Gary often worked throughout the night to stay competitive, working through debt. He kept pushing forward to bring himself closer to success.

Mr. Gary Sahni, CEO and sole owner of Sahni’s Enterprises since 2001, is actively involved in the day-to-day operations. He has accrued extensive knowledge in the commercial and industrial sectors that Sahni’s Industries is involved. He specializes in product sourcing, product development, and having the vision of opportunity.

Gary believes a personal human touch is important, to

serve our clients better. He frequently visits, all of the top-grossing distributors and clients across the country. His work ethic and drive have created a leader with a true “hands-on” approach. He visits his overseas factories, where he reviews and approves the production process to ensure the highest standard of quality are met. He negotiates the terms and conditions pertaining to production and purchasing. He takes communication seriously.

As an international businessman, he has learned many languages to include: English, Hindi, Punjabi, Urdu, and some Chinese, which helps him comfortably negotiate with his international suppliers. Sahni’s Enterprises has been recognized as one of the fastest-growing companies in Georgia by INC Magazine. He is a past recipient of the Great British Entrepreneur Award, known as the Bihar Gaurav, meaning proud citizen. The Cumming, Georgia, Chamber of Commerce has recognized him for creating jobs and the innovation of new products, and serves on the Forsyth Rotary. To date, 20 years after its inception, Gary was able to leverage his entrepreneurial spirit, experience, and hard work to cultivate Sahni’s Enterprises into a $50 million plus business that is thriving today.

“I take great pride in the company that we have built today. Our foundational elements has driven our success, to lead with integrity and ethics.”

Winnie Sahni Vice President of Finance & Operations

• Oversee bank accounts and ensures that the best practices and fraud controls are applied

• Is the spouse of Mr. Sahni, and oversee the office and accounting functions for the company for over 18yrs

• Extensive experience in the global banking industry and worked at the International ICICI Bank in India in accounting and call service administrator

• Master’s Degree in Literature from Mumbai University and is PhD qualified

Jay Pabla Director of Sales & Operations

• Proven to be a dedicated and valued employee for over 15 years and has quickly moved up within the company to their current position in 2017

• Oversees daily operations and responsible for sales and marketing, works with inside and outside sales teams to achieve company goals and deals directly with high-grossing buyers to build trusting and long relationship

• Awarded salesperson of the month, sales manager of the quarter, an employee of the year, and named Sahni’s Enterprises Most Valuable Player (MVP)

• Master’s Degree in Accounting from New York City College of Technology

Rahat Zafar Senior CFO

• Completely oversees of Sahni’s bank accounts and ensures that the best practices and fraud controls are applied, while also managing the office and accounting functions

• A member of the Sahni team for the over 15 years. Handle multiple, simultaneous project through all stages

• Exceptional collaborative and interpersonal skills who is a dynamic team player with well developed written and verbal communication abilities

TEAM

• Motivated, creative, self-starter, a proven leader within her department

• Quantified track record of working with Big Box retail accounts

• Wealth of knowledge of both Industrial Scales and Consumer Home Scales of over 15 yrs to Sahni’s

• Excellent Account Manager for Sahni’s B2C and B2B customer base.

• Passion for customer service and working with people which makes her a perfect captain for Sahni’s retail division.

• possesses over 25 yrs of exceptional experience as an entrepreneur in the areas of technology development, real estate transactions progressions, and political augmentation

• Oversee and provide analysis concerning corporate diversity amongst other corporate entities guidelines under state and federal policies for doing business with a certified minority enterprise

• responsible for various strategic initiatives for Sahni’s Enterprise’s overall goals in new business development, alternative improvements for corporate performance, and direct assistance with the organization’s development of the company’s new e Comm platform

• Manages daily operations of the warehouse including shipping, receiving, and inventory

• Has over 10 yrs of warehouse management and has quickly proven to be a dedicated and valued employee in the 5 yrs he has worked with Sahni’s Enterprises by effectively prioritizing warehouse workload is properly delegated task to ensures on-time delivery

• Studied business management

• Responsible for the image of Sahni‘s Enterprises

• BSc in Graphic Design from Mississippi College and has over 10 yrs of Design

Carolyn McCann Senior Account Director

Kevin Glasco Corporate Development

Ricky Munoz Warehouse Director

Experience

Robbie Wilburn Sr. Graphic Designer

CORPORATE CHARACTER

The character of a company is the bond for which Sahni’s Enterprises is built and as we institute a level of professional development amongst our division. Sahni will keep a balance of new skills and fresh ideas to keep growing in the direction of success. We will outpace the competition in record numbers in the areas of wholesale and e-commerce.

The overall growth and success of Sahni’s Enterprises; does not just lay in our brands but in our people. We generate through the community partnerships and focusing our efforts on bringing 100% of our manufacturing operations to the United States. We are driven to bring down the statistical rates of unemployment in Georgia; and throughout the country by bringing jobs back to the American Citizens.

Sahni’s

ANALYSIS AND SEGMENTATION

The industry of weight and measurement has continued to evolve over the last several years, with an increase in demand during the covid pandemic for impulse items the number of companies in the industry is anticipated to hit an annualization of 1.5% by 2026. As we move forward out of covid, we can expect a slowdown in the industry with wholesaling taking a hit and retailers seeing cuts in their inventory based on how the rebound affects our economy, and citizens can come out on the other side of what is about to be a recession.

Sahni’s Enterprises currently holds less than 5% industry where the manufacturing is primarily split between large and small operatives, whereas the larger corporations represent greater than half of the market share as manufacturers and suppliers.

One of the brands from Sahni’s Enterprises, American Weigh Wholesale (AWW) has about 5% of the digital pocket scale industry which makes up 80% of the market. The AWW brand can gain significant opportunities to control an increase in the market share by extending its reach globally throughout the consumer scale market.

The scale and balance manufacturing industry has grown by 2.4% to reach $1 billion in revenue with companies starting in this industry have increased by 2.1% paving the way for jobs that have expanded by 0.9% in the business.

The crucial factors in the weight measurement industry are the tools that most businesses use to maintain their inventory, knowing the proper volume of liquids to use in hazardous materials, to finding the right scientific measurement in a laboratory. The weight industry is one of the most recession-proof businesses a person can be profitable.

The measurements of our core brand, which is manufacturing, are largely tied to the downstream markets of the industry performance index. The index monitors output performances for key industries such as agriculture and mining which took a major decrease in the downstream market based on the covid pandemic. As the pandemic grew, earlier we discussed the market of impulse buying which dramatically increased during this period making foreign-produced products more reasonable and relative attainable versus domestically produced scales.

MARKET STRATEGY

Sahni’s Enterprises aims to expand and execute the methods in building a strategic sales and marketing plan that includes the following:

• Search Engine Optimization

• Sponsorship Advertisement

• Trade show marketing

• Strategic collaborations

• Investment into technological services such as Celigo

• Becoming an EOM for manufacturing companies and facilities

The objective of Sahni’s Enterprises is to create a presence that focuses on our brands being in the top 5% of the Google searches utilizing methods to market our products and services to the global economy. The technological advancement of the digital market will navigate us through the awareness of different sales channels of online platforms to target key customers who are strictly online shoppers.

Our strategic mission is to create a surge of new customers using platforms such as Facebook, Instagram, Twitter, Pinterest, YouTube, Twitch, and TikTok. Focusing on social media influencers, online reviews, and online platforms campaigns will be essential to the overall success of the strategy we implement in the acquisition of new customers through social media and online platforms.

ENDORSEMENTS

We have provided analytical instruments to research laboratories such as Los Alamos National Lab, Oak Ridge National Laboratory, NREL, and NOAA. Additionally, we have serviced prominent educational centers such as MIT, CALTECH, GA TECH, Stanford University, Cornell, and 130 other Universities with our state-of-the-art precision instruments. That has gotten us recognized on multiple television programs and in magazines such as The Doctors, Mythbusters, The New York Times, HQ magazine, and Bloomberg. Our customers rave about our digital scales. A popular consumer written wiki site (wiki. ezvid.com) included two of our pocket scales on their “10 Best Digital Pocket Scales of 2020”. Scale models BL-100 and AWS-1KG ranked #8 and #4, while AWS-1KG also took the #1 spot for the best inexpensive scale on the list.

Sahni’s Enterprises Inc. has a broad range of clientele, from big box stores such as Amazon, Walmart, Home Depot, Wayfair, Target, Bed Bath & Beyond, Lowe‘s, Walgreens, Bluestem, Zulily, Boscov’s, and Macy’s . We have earned the trust of our corporate customers such as Kimberly Clark, Proctor & Gamble, Tiffany & Co., Hornady, 123 Greetings, and others. Furthermore, t he U.S. Government, U.S. Military, The Department of Homeland Security , and Government Defense contractors such as Lockheed Martin, L3Harris Technologies , and more have trusted us with their precision weighing needs.

AWS, Inc. is a Georgia corporation that manufactures and distributes digital scales around the world. AWS introduced its first branded digital scale to the market in 2003. Today, we are proud to offer over 100 different digital scales to meet your weighing needs. AWS is constantly striving to improve existing products and come up with new innovative ideas to meet the consumer’s constant search for the newest, hottest designs. American Weigh Scales, Inc. designs many products in the US and manufactures the AWS and Fast Weigh scale brands in China.

Digitz are compact digital scales that will fit just about anywhere. They fit easily into a pocket or handbag. These are great product for anyone who needs a portable scale with an easy to read display. The removable lids double as expansion trays to make your weighing easier and more convenient. These electronic, pocket-sized scales are some of the smaller models of digital scales around.

Fast Weigh is constantly striving to improve existing products and come up with new innovative ideas to meet the consumer’s constant search for the newest, hottest designs for pocket sized weighing. We pride ourselves on quality products and service. From the initial stages of development to the final stages of production, Fast Weigh ensures that our scales meet our high expectations. In doing so our customers are delivered a product that has been tested, calibrated, and approved on every quality standard.

Peachtree produce the highest quality products at competitive prices. Our products provide reliable solutions for the most exacting applications. Our complete line of portable scales provide the accuracy needed to obtain reliable readings in any weighing application. Our precision instruments are the foundation of research and quality control labs all over the world. High-performance weighing solutions offer a basis for reliable results. Our quality control relies on fast and precise analytical measurement as well as good data management.

CULINARIAN KITCHEN SCALE

FREE COOKBOOK

Bring all your favorite recipes to life and add new ones with this modern, easy to use, and affordable kitchen tool.

BS1513-02 DIGITAL BMI BATHROOM SCALE

Tempered safety glass platform, BMI Functions: weight, body fat, hydration, muscle and bone mass, Powered by 4 x AAA batteries (included), Colored lights on display show current weigh (Blue), weight lose (Green) or weight gained (Red)

SCOOP SCALE

Tweezers, Cleaning Cloth & VIP Guide included! Removable weigh tray, USB rechargeable, color changes, only takes 45 minutes for full charge, auto off, bright LCD display

BARISTAKITCHEN COFFEE SCALE

FREE Collapsible Cup

For hot or cold liquids. Stailnless Steel platform comes with collapsible cup. Non -slip silicon mat to cover the weighing platform. USB rechargeabke.

BS128-BK RUBBER COATED BATHROOM SCALE

High precision strain gauge sensors. No skid silicone feet. uses 3AAA Batteries included. Slim and modern look to accent your home or personal gym.

POWERBANK

Works with both Android & iOS Charge your smart devices while you weigh, or recharge your scale with your smart device.

“Innovative Weighs”

From the early beginnings of a novelty shop in downtown Atlanta, Gary Sahni spearheaded a well-diversified business portfolio which includes: real estate, technology, hospitality, food & beverages, retail, distribution, consulting, manufacturing, and e-Commerce, which is now Sahni’s Enterprises Inc. Gary has a proven business model for which he has built-in manufacturing and distribution, which has created a 5% of the global market share that has generated a strategic increase in a perpendicular market of the market share.

OUR MISSION

• Fostering a presence of standard that gives a higher quality in manufacturing weigh instruments.

• Transforming the metrology in the industry of weigh instruments in founding and amending any and all regulatory policies worldwide.

• Preclude and extenuate both international and national development of new evolving technologies concerning weight instruments that are not certified by a regulatory committee.

INITIATIVE

Sahni’s Enterprises is committed to sustainable process practices. Our company understands that sustainability is a process, and we will take time to develop and implement the necessary sustain ability practices. Our new plan of sustainability is currently taking shape; we have committed to reducing our carbon footprint by 10% in 2021.

Current areas on which our company is focusing include:

• Reducing energy use and waste at our corporate offices and distribution center

• Developing a zero-waste plan

• Transitioning our boxes to biodegradable and environmentally friendly packaging

• Investment in LED Lighting to Reduce Carbon Emissions

• Creating digital product catalogs, instead of the traditional paper catalogs

• Continuing a firm commitment to corporate social responsibility

“Let us leave the world at little better for future generations.”

- Gary Sahni

CORPORATE FUTURE

A strong e-commerce presence is essential more than ever in today’s economy as more people shop exclusively online. Sahni’s Enterprises Inc. recognizes this need to compete in the E-commerce market.

We currently have a large portfolio of websites that expand over several market sectors. However, we must reconstruct these websites to make them easier for our consumers to navigate and to better compete against direct competitors within our industries.

• Expansion of presence in online selling channels such as Amazon, Wayfair, Walmart, Target, Home Depot, Walgreens, Bluestem, Macy’s, and others.

• Expansion of weighing product lines to produce and certify legal for trade scales for dispensaries, labs, government facilities, and the like; large commercial and industrial scales for construction sites, trucks, and other large applications.

• Investment into technological services such as Celigo to automate our manual intensive tasks, reduce costs, and scale for massive growth.

• Investment in 4 websites to increase market presence and offer 24/7 sales outlets.

• Creating an Elite Trend online sales program, focusing on high quality products.

• Becoming an EOM for manufacturing companies and facilities to make work more efficient.

• Enhancing our drop-ship program to further increase customer convenience.

• Creating a scale calibration service where a technician will service commercial account scales to ensure their accurate operation.

• Instituting product collaboration, along with co-op marketing and licensing with companies such as Westinghouse or adding a kitchen scale to products such as the George Foreman grill or a postal scale to Pitney Bowes services.

• Creating corporate gifts, for example, where hospitals and doctors can distribute free nutrition scales to patients.

• Construction of new Sahni Headquarters in 2023