ARMY DIGITAL MEDIA LOOK BOOK 2016
THE U.S. ARMY IS THE NATION’S MOST VERSATILE FORCE MEETING THE EVER-CHANGING CHALLENGES OF TODAY.
15,000 SEARCHES FOR ARMY EVERY DAY
29,000,000 VIDEO VIEWS ON THE ARMY YOUTUBE CHANNEL
YOUTUBE CROSS-SCREEN CRYPTARIS HOMEPAGE TAKEOVER: REACHED 343MM PEOPLE
YOUTUBE CROSS-SCREEN NARRATIVE HOMEPAGE TAKEOVER: REACHED 196MM PEOPLE
YOUTUBE MOBILE HOMEPAGE TAKEOVER: REACHED 119MM PEOPLE ON THEIR PHONES
GOOGLE PREFERRED IS THE TOP 5% OF YOUTUBE CHANNELS
GOOGLE PREFERRED REACHES MORE ADULTS 18-49 ON A WEEKLY BASIS THAN ANY BROADCAST OR CABLE NETWORK.
GOOGLE PREFERRED ON MOBILE: 86% OF MOBILE GOOGLE PREFERRED VIEWERS DON’T VISIT OTHER FULL EPISODE PLAYERS.
TRUE VIEW: 5.6MM CHOSE TO WATCH US ARMY’S MESSAGE ON YOUTUBE
MLB YOUTUBE SPONSORSHIP
15MM US-BASED VIEWS PER MONTH
ONEBOX FOR EVERY MLB GAME GAME RECAP FOR EVERY MLB GAME - 2,430 TOTAL GAMES IN 2015
CRYPTARIS 2.9 MM SITE VISITS
9,000,000 VIDEO VIEWS ON THE CRYPTARIS VIDEO AD
231 MINUTES OF CRYPTARIS CONTENT UPLOADED BY YOUTUBE USERS
626% LIFT IN USERS SEARCHING FOR US ARMY CRYPTARIS
GOOGLE DISPLAY NETWORK – OVER 728MM PEOPLE SAW THE CRYPTARIS AD
THANK YOU FOR YOUR PARTNERSHIP