Marzo 2017 by 20minutos

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Los mรณviles mรกs deseados del momento

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No revisar el coche sale caro y es peligroso

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‘Gadgets’ que apelan a la nostalgia

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Ojo al comprar un vehículo por internet

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35,1%

31,3%

47%

Transferir o recibir dinero a/de otras personas

Pagar por productos o servicios

ยฟQuรฉ pagos efectรบas actualmente con tu mรณvil? Ropa, calzado y accesorios Viajes Entradas y espectรกculos Transferir dinero a familiares para gastos personales Contenido online Productos tecnolรณgicos Compras en el supermercado 14,9% Ropa, calzado y accesorios 14,2% Comida y bebida del dรญa a dรญaa 14,1% Transporte pรบblico 12,1% Compras del dรญa a dรญa 12% Combustible en gasoline eras 12% gasolineras Juego online 11,3% Comida y bebida enn bares y restaurantes 9,8% Productos tecnolรณg gicos 9,5% tecnolรณgicos Servicios del hog gar 8,1% hogar

Gestionar las finanzas personales 34,4%

25%

24,6%

19,6%

19% 5,5%

Web APP NFC* mรณvil

11,8%

2,4%

5,9%

Web APP NFC* SMS mรณvil

Web APP mรณvil

Fuente: Ipsos. Posibilidad de multirrespuesta (% sobre el total). * Comunicaciรณn inalรกmbrica de corto alcance

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42,2% 36,5% 36,2% 36,2% 27,4% 27,3%

E-Commerce Tienda fรญsica

Fuente: Ipsos. Posibilidad de multirrespuesta (% sobre los encuestados que hacen transacciones por mรณvil)

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Lidl 21,0%

21,8%

22,5%

22,7%

22,9%

8,6% 6

5 8,5%

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15,0%

15,2% 12,3% 3

10,8% 8%

14,3% 13,3% 3

14,9% 14,1% ,

15,1% 14,7% 7

15,9%

15,6%

15,0% 0

15,5% 5

15,4% 4

8,1% 1

9,5% 5 7,8% 7

1 8,1% 6,9% 9

6,2% 2

7,8% ,8

7,5 7, ,5% 5% 5% 77,5% ,,5

8,3% 3

8,2% 2

7,9% 79 66,5% 5% 4,2% 4,22%

7,9% 9 6,1% 6,1% 4,0 4 ,0% ,0 ,0% 0% 4,0%

8,4% 4 8,2% 2 66,4% 4% ,8 3,8%

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4,5% 5

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6,1% ,1 4,5% 4,5 5

4,6% ,6

4,5% ,5

4,2% 2

7,0% 0 4,0% ,0

2,0% 0

2,1% 1

2,3% 3

2,4% 4

2,6% 6

2,5% 5

2,8% 8

2,9% 9

2,8% 2,88%

3,2% 2

2,0% 0

9 2,9%

1,9% 9 2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

7,3% 7 4, 4,5%

4,3% 3

1,7% , 2001

7,0% 0

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8,5% 5 6,2% 6,2% % ,22% 3,8% ,8 3,6% 6

5,8% 8 4,1% 1

-1,5% +2,4%

3,7% 7

-0,8% 2015

2016

Fuente: Kantar Worldpanel (Total Gran Consumo: Alimentación (con frescos perecederos) + Droguería + Perfumería familiar + Baby + Pet Food)

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