2 08 Media Pack DISTRICT NEWS LOW RATES, HIGH IMPACT!
advertisers’ guide to everything 2508
Helensburgh | Otford | Darkes Forest | Stanwell Tops | Stanwell Park | Coalcliff
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Fast facts What we are
A proudly local publication! 2508 District News is a free, full-colour, monthly magazine, a celebration of our wonderful community and a handy local business directory. The mag comes in A5 and is named for the postcode it covers. Come summer, 2508 will have a new sister magazine: 2515 Coast News, for the Illawarra’s beachside suburbs from Clifton south to Thirroul.
Where We Go
To your mailbox! 2508 prints 3500 magazines, which are distributed to households via a team of local walkers. Copies also go to Post Office boxes and local businesses, including cafes, newsagents, estate agents and Coles. You can also read 2508 at 2508mag.com.au
How often
Monthly. 2508 is published online on the first of each month and distributed to residential mailboxes from the first week of the month.
Deadline
15th of the month prior to publication.
Readership
2508 readership is diverse – one of our favourite letters has been from a couple of 90-somethings, yet one of our biggest fans is an eight-year-old who reads the mag from cover-to-cover to his mum each month. Helensburgh has its roots as a working-class, coal-mining town, but the population has been
changing. Increasingly, families, professionals and commuters – many from Sydney – are moving to the area, attracted by its affordable housing, good schools and outstanding natural beauty. Quick stats: the 2508 postal area’s population was 8652, according to the most recent Australian Bureau of Statistics data (2011). There were 2306 families and 3223 private dwellings. The median weekly household income was $1837 and the median monthly mortgage repayment was $2400.
The Publishers
Genevieve Swart and Marcus Craft are seasoned journalists, owners of the Word Bureau editorial consultancy in Stanwell Park.
Our Writers
Submissions are welcome – please contact us with ideas. Ultimately, the mag is by the community, for the community. All our regular writers are local residents, such as Tigers first grade captain Steven McCallum and surf scientist Rob Brander, aka Dr Rip.
Contact us Post
2508 PO Box 248, Helensburgh, NSW, 2508
Online
2508mag.com.au, editor@2508mag.com.au or 2508mag
Phone
0432 612 168 (Genevieve); 0411 025 910 (Marcus)
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Why advertise with us? Low rates, High impact!
Join the global trend to ‘buy local’ Savvy consumers want to support local businesses.
Professional journalism and photography Our creative coverage caters to a demand for local news not met by mainstream media.
Get connected We are the strongest link between residents and local businesses. The printed magazine’s success lies in being small, specific and not powered by batteries. It’s simple; no screen time required. Reach a niche The magazine is targeted at
local residents looking for local goods and services.
Great distribution
network of local walkers.
Via an established
We’re a keeper 2508 is an invaluable local business directory. Advertise with us and reap the rewards of being part of a much-loved, top-quality publication, which readers refer to again and again when buying local goods and services.
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2515Coast News will go to homes from Clifton to Thirroul. More info: 2515mag.com.au
Join great local brands
Ad revenue funds 2508. Some loyal advertisers have been in the magazine for decades, continuing to support their local publication through its various incarnations since it launched as a volunteer-run community newsletter 30 years ago.
“Reasonable rates, great distribution and its compact size mean that people hang on to this magazine for the month and it really has become the bible of trade services throughout the 2508 district. The 2508 mag consistently proves to be our most successful form of advertising and is the most reasonably priced print advertising around.” – Natalie Cattley, Cattley Plumbing “We choose to advertise with the 2508 mag as it is a well-received, highly regarded and quality publication within the local community.” – Michelle Aldred, Symbio Wildlife Park “The 2508 magazine is the best bang for your buck for advertising locally. Pretty much the entire local area enjoys reading it because it has been put together very well. We used to have multiple advertising options but now we just go with 2508 magazine.” – Aaron Babb, Helensburgh Physiotherapy
AD SPECS RATE CARD
| NOTE: RATES INCLUDE GST, BUT EXCLUDE DESIGN
PRIME ADVERTISING PAGES:
SPECIAL!
Book any ad in 2508 and take 20% off the same ad in our new sister mag, 2515.
PAGE 2 AND 3 : 15% SURCHARGE
FULL PAGE AD
125mm wide X 180mm high $599 (includes free web ad)
QUARTER PAGE AD 60mm wide X 90mm high $135
Book any half or full page ad in the print mag and get a free web ad!
125mm wide X 50mm high $349 (includes free web ad)
HALF PAGE AD
125mm wide X 90mm high $336 (includes free web ad)
SQUARE AD 60mm X 60mm $105
Supplied artwork should be minimum 300 dpi, CMYK resolution, saved full size as a JPEG or PDF.
Design rates
SPECIAL!
BACK PAGE BANNER
Format
BUSINESS DIRECTORY 60mm wide x 30mm high – $39 *minimum booking of 3 ads TOTAL: $117 every three months Placement: To be first in a category is an extra $20 per month. Second is $15, third is $10.
$50 per ad design. This includes three minor text amendments per year.
Deadline
5pm on the 15th of the month prior to publication. Extensions may be granted at the editors’ discretion.
Payment
Prior to publication, please.
The fine print
All text and graphics are copyright and may not be reproduced without prior consent. It is a client’s responsibility to ensure supplied artwork is print ready, that typography and resolution are correct. We believe in fair, honest and balanced reporting. Commercial considerations shall not undermine editorial independence. * More Terms & Conditions apply. Read them in full at 2508mag.com.au
2515: Coast News
Find ad rates for our sister mag at 2515mag.com.au
CLASSIFIEDS $120 per six months $25 per one-off Maximum 30 words
SPECIAL!
Book ahead and save $$$! Take 5% off the total if paying for 12 months.
Editors: Genevieve Swart and Marcus Craft | Email: editor@2508mag.com.au Web: 2508mag.com.au | 2508mag | ABN: 31 692 723 477