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COAST NEWS LOW RATES HIGH IMPACT!
media pack advertisers’ guide to everything 2515
Clifton | Scarborough | Wombarra | Coledale | Austinmer | Thirroul
2515 MEDIA PACK IT’S A HIT!
Check out our sister magazine at 2508mag. com.au
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Fast facts What we are
A proudly local publication! 2515 is a free, full-colour monthly magazine, a celebration of our wonderful coastal community and a handy local business directory. 2515 Coast News launched in the 2014/15 summer. The magazine takes its name from the postcode it covers – the Illawarra’s beachside suburbs from Clifton to Thirroul. Page size is A5, perfect for slipping into residential mailboxes. 2515 publishers are the same people behind the highly successful 2508 District News, which covers Helensburgh and district.
Where to find a mag
In your mailbox! 2515 prints 4000 magazines, which a team of local walkers distribute to households in 2515. Copies are also delivered to local businesses, including cafes, estate agents and the library. You can read the magazine online at 2515mag.com.au
How often
Monthly. 2515 is published online on the first of each month and distributed to residential mailboxes from the first week of the month.
Deadline
15th of the month prior to publication.
Readership
22/05
/2015
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The 2515 postal area’s population was 10,387 (5095 male, 5292 female), according to the most recent Australian Bureau of Statistics data (2011). There were 2820 families and 4365 private dwellings. The median weekly household income was $1702 and the median monthly mortgage repayment was $2167.
The Publishers
Genevieve Swart and Marcus Craft are experienced journalists, owners of the Word Bureau editorial consultancy in Stanwell Park.
Our writers
Submissions are welcome – please contact us with ideas. Ultimately, the mag is by the community, for the community. All our regular writers are local residents, such as surf scientist Rob Brander, aka Dr Rip.
Contact us Post
2515 PO Box 248, Helensburgh, NSW, 2508.
Online
2515mag.com.au, editor@2515mag.com.au or 2515mag
Phone
0432 612 168 (Genevieve); 0411 025 910 (Marcus).
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Low rates, High impact! Reach a niche The magazine is targeted at local residents looking for local goods and services. Join the global trend to ‘buy local’ Savvy consumers want to support local businesses.
Professional journalism and photography Our creative coverage caters to a demand for local news not met by mainstream media.
Get connected We are the strongest link between residents and local businesses. The printed magazine’s success lies in being small, specific and not powered by batteries. It’s simple; no screen time required. Great distribution
Via local walkers.
It’s a keeper 2515 is an invaluable local business directory. Advertise with us and reap the rewards of being part of a much-loved, top-quality publication, which readers refer to again and again when buying local goods and services.
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Join great local brands
2515 and 2508 are both funded by ad revenue. Above are some of our advertisers. Below, see what happy clients have said.
“Reasonable rates, great distribution and its compact size mean that people hang on to this magazine for the month and it really has become the bible of trade services throughout the 2508 district. The 2508 mag consistently proves to be our most successful form of advertising and is the most reasonably priced print advertising around.” – Natalie Cattley, Cattley Plumbing “We choose to advertise with the 2508 mag as it is a well-received, highly regarded and quality publication within the local community.” – Michelle Aldred, Symbio Wildlife Park “The 2508 magazine is the best bang for your buck for advertising locally. Pretty much the entire local area enjoys reading it because it has been put together very well. We used to have multiple advertising options but now we just go with 2508 magazine.” – Aaron Babb, Helensburgh Physiotherapy
2 RATE CARD
15
COAST NEWS
| NOTE: RATES INCLUDE GST, BUT EXCLUDE DESIGN
PRIME ADVERTISING PAGES:
AD SPECS SPECIAL!
Book an ad in 2515 and take 20% off the same ad in 2508: District News!
PAGE 2 AND 3 : 15% SURCHARGE
Format
Supplied artwork should be minimum 300 dpi, CMYK resolution, saved full size as a JPEG or PDF.
Design rates FULL PAGE AD
125mm wide X 180mm high $599 (includes free web ad)
QUARTER PAGE AD 60mm wide X 90mm high $135
$50 per ad design. This includes three minor text amendments a year.
Deadline
5pm on the 15th of the month prior to publication. Extensions may be granted at the editors’ discretion.
SPECIAL!
BACK PAGE BANNER
Book any half or full page ad in the print mag and get a free web ad!
125mm wide X 60mm high $349 (includes free web ad)
HALF PAGE AD
125mm wide X 90mm high $299 (includes free web ad)
SQUARE AD 60mm X 60mm $105
BUSINESS DIRECTORY 60mm wide x 30mm high – $39 *minimum booking of 3 ads TOTAL: $117 every three months Placement: To be first in a category is an extra $20 per month. Second is $15, third is $10.
CLASSIFIEDS $120 per six months $25 per one-off Maximum 30 words
Payment
Prior to publication, please.
The fine print
All text and graphics are copyright and may not be reproduced without prior consent. It is a client’s responsibility to ensure supplied artwork is print ready, that typography and resolution are correct. We believe in fair, honest and balanced reporting. Commercial considerations shall not undermine editorial independence. * Terms & Conditions apply. See 2515mag.com.au
2508: District News
Find ad rates for our sister mag at 2508mag.com.au
SPECIAL! Book ahead and save $$$. Take 5% off the total if you pay for 12 months.
Editors: Genevieve Swart and Marcus Craft | Email: editor@2515mag.com.au Web: 2515mag.com.au | 2515mag | ABN: 31 692 723 477