Simply Down

Photographs by Bernadette Marciniak

FOR THE WORLD’S MOST LUXURIOUS PILLOWS AND COMFORTERS

By W.A. Muller

orn and raised in Manhattan like the company she heads, Simply Down CEO Barbara Freeman, recognized her love of retail at a young age, when she would shop the fabled NYC department stores with her mother, taking note of inventory, assortments, displays, and featured trend items. The idea that each retailer had a story – a point of view – greatly influenced Barbara and when she decided to launch Simply Down, she knew that her company’s narrative would be luxury meets responsible sourcing. That something could be unbelievably beautiful and luxurious yet created with accountability and sensitivity to wholesome resources appealed to Barbara, who instantly knew she had a winner

Band began to sketch out and conceptualize her unique product. Her client list includes more than a smattering of bold-faced names and celebrities who turn to Barbara for the most luxurious pillows and comforters available at market today: Betsy Johnson, Bette Midler, Grace Hightower, Keifer Sutherland, James Spader, Sandra Lee, Rachael Ray, Calvin Klein, Blake Lively, Julianne Moore, Jimmy Fallon, and others. Simply Down products are available at HD Buttercup in Los Angeles & ABC Carpet & Home’s Flagship store in Manhattan.