DR. DIANE HILAL-CAMPO

TOP OPTHAMOLOGIST LAUNCHES NEW BEAUTY LINE

by Adam Kluger

Why did you decide to start twenty/twenty beauty?

As a board-certified ophthalmologist, I’ve spent over 25 years treating patients struggling with dry eye and other painful conditions caused by makeup. I wanted to make a difference in their everyday lives without forcing them to give up makeup, so I developed my own brand of eye-friendly formulas, twenty/twenty beauty.

What makes twenty/twenty beauty special? It’s the world’s first collection of beauty and wellness treatments designed specifically to enhance your eyes’ natural beauty without causing irritation or sensitivity. Many people don’t realize how many harmful ingredients are in their eye makeup — they can damage the ocular surface, have carcinogenic properties, and even literally kill tiny organs in the eye that are crucial to healthy vision. We’ve banned these notorious ingredients from all of our formulations, including glitter, loose mica, loose mineral powders, prostaglandins, parabens, phthalates, formaldehyde, retinoids, carbon black, benzalkonium chloride, and many more.

What are some eye-safe ingredients highlighted in twenty/twenty beauty products?

One ingredient I love is castor oil, which has actually been used by ophthalmologists for decades as a topical treatment for dry eye. It also has the added benefit of supporting healthy hair growth, which is why castor oil is the star ingredient of my Get Growing Lash and Brow Serum. I’m also a huge fan of hypochlorous acid — it’s a time-honored and doctor-recommended ingredient that naturally occurs in the body. In addition to being a powerful (but gentle) disinfectant that kills bacteria, it helps soothe irritation and redness. You can find it in my Easy on the Eyes Daily Hygiene Facial Spray, a refreshing mist you spray on your face twice a day to cleanse your skin, lids, and lashes. It’s great for fighting maskne!

What else can we expect from twenty/twenty beauty?

In addition to ophthalmologist-tested eye makeup specially formulated to be safe for contact lens wearers and sensitive eyes, I’m deeply passionate about educating people about eye health. We only get one set of eyes! You’d be surprised how many daily behaviors can damage them, including using eyeliner on the waterline and not taking off your makeup every day. I’m so grateful to use my brand’s platform on social media @trytwentytwenty, as well as opportunities like these, to share tips for happier, healthier eyes.