THE L IG HT I NS ID E
MARK E TING PLAN
Five groups of concepts
color
wide open Deconstruction
style
Fuctional
flake
over lapping / interweave one piece
Th e Li g h t Ins i d e men 50% women 50% most of my design is unisex
70% Japanese market 20% Nordic market 10% others
prototype space
! " # # $ % " & ' () # *
client
single element
price
600-1200€
Material scuba + leather
5-1 //// Material ////
//// Material ////
//// Material ////
PANTONE BLACK 6C
Upper | scuba,calf leather Insole | scuba Outsole | rubber
Upper | scuba,calf leather Insole | scuba Outsole | rubber
PANTONE BLACK 6C
PANTONE 16-0543
PANTONE 17-5641
PANTONE 14-1064
PANTONE 000C
PANTONE 19-4052
PANTONE 000C
Upper | scuba,calf leather Insole | scuba Outsole | rubber
PANTONE BLACK 6C
PANTONE 14-1064
PANTONE 19-4052
PANTONE 000C
S KU
wide open
1-1
one piece
flake
2-1
3-1
prototype space
4-1
single element
5-1
1-2
2-2
3-2
4-2
5-2
1-3
2-3
3-3
4-3
5-3
1-4
2-4
3-4
4-4
5-4
1-5
2-5
3-5
4-5
5-5
FASHIO N D E SI G N P R O JE C T S