Rsm brand guidelines by alfazemadesign

Brand Guidelines RSM Protection - Rodrigues da Silva Marco

Brand Guidelines The company

RSM Protection is a private security company with a lawful wide range of multiple, credible and personalized services. RSM Protection is based in Luzern, Switzerland providing services for the entire Swiss territory, and extendable to the rest of Europe. The core of the company is a set of values of credibility, trust, and excellence reflected in the professionalism, proficiency and experience of their agents. Capable agents who endue several years of technical, military and police training, with the greatest rigor and seriousness, from globally and multi-skilled experts.

Brand Guidelines Composition

SHIELD security - protection - strategy

Brand Guidelines Composition

EAGLE sharpness - focus - dedication

Brand Guidelines Composition

SHIELD / WING

Brand Guidelines Composition

Static and Physical Protection Security at Events Patrolling Service Close Protection (Bodyguard) Limousine and Chauffeur services Armoured or Simple Transport of Values Counselling, Assessment and Planning for Security

STARS reliability - efficiency - excelency

Brand Guidelines Composition

Brand Guidelines RSM Logo

Brand Guidelines Blue

CMYK 100 | 53 | 2 | 21 RGB 0 | 90 | 150 HEX #005A96

Linear Gradient

Linear Gradient CMYK 100 | 53 | 2 | 21 RGB 0 | 90 | 150 HEX #005A96

CMYK 100 | 71 | 28 | 62 RGB 0 | 36 | 67 HEX #002443

100

CMYK 98 | 69 | 27 | 9 RGB 0 | 84 | 129 HEX #005481

CMYK 100 | 53 | 2 | 21 RGB 0 | 90 | 150 HEX #005A96

100

(0%)

(100%)

Brand Guidelines Black

CMYK 0 | 0 | 0 | 80 RGB 88 | 88 | 91 HEX #58585B

Linear Gradient

Linear Gradient CMYK 0 | 0 | 0 | 80 RGB 88 | 88 | 91 HEX #58585B

CMYK 0 | 0 | 0 | 100 RGB 0 | 0 | 0 HEX #000000

100

CMYK 0 | 0 | 0 | 90 RGB 64 | 64 | 65 HEX #404041

CMYK 0 | 0 | 0 | 80 RGB 88 | 88 | 91 HEX #58585B

100

(0%)

(100%)

Brand Guidelines White

CMYK 0 | 0 | 0 | 0 RGB 255 | 255 | 255 HEX #FFFFFF

Linear Gradient

Linear Gradient CMYK 0 | 0 | 0 | 0 RGB 255 | 255 | 255 HEX #FFFFFF

CMYK 0 | 0 | 0 | 20 RGB 209 | 210 | 212 HEX #D1D2D4

100

CMYK 0 | 0 | 0 | 0 RGB 255 | 255 | 255 HEX #FFFFFF

100

(0%)

(100%)

Brand Guidelines Blue Scale

Backgroud Blue PANTONE

RSM Blue CMYK

For UNCOATED paper

For COATED paper

WITH 70% Transparency

WITHOUT Transparency

PANTONE 3005 UP

PANTONE 2172 CP

CMYK 100 | 53 | 2 | 21

To use ONLY if the print process requires PANTONE system. This is the PANTONE to use for backgrounds in UNCOATED paper only.

To use ONLY if the print process requires PANTONE system. This is the PANTONE to use for backgrounds in COATED paper only.

For normal printing usage. To use with photography. The photo must be behind the color. The photo must be black and white.

To use with normal printing processes.

RSM Blue CMYK

RSM Blue RGB

WITHOUT Transparency

WITH 70% Transparency

WITHOUT Transparency

CMYK 100 | 71 | 28 | 62

RGB 0 | 84 | 129

RGB 1 | 24 | 49

To use with normal printing processes. Ocasional headlines or points of focus.

For normal web devices. To use with photography. The photo must be behind the color. The photo must be black and white.

To use with normal web devices.

Website background ONLY.

Brand Guidelines Logo Variations

The brand has three versions of a logo. Blue, White, Black and Flat. To increase the weight and the visibility of RSM brand, whenever possible, the color version, or the white version should be applied. When itâ&#x20AC;&#x2122;s impossible to do it, there is the flat option. This one should only be applied when there are limitations in the use of color, or when the printing process demands it (like print on wood, metal, or vinyl), whilst preserving the best reading of the logo. The black version is for Black & White prints, only.

Brand Guidelines Safety Area

To preserve the good reading of the logo, a security area was defined around it. This area is defined by the area from the top of the eagles head, to the point of itâ&#x20AC;&#x2122;s beak. The minimum free space applies to all versions of the logo and is intended to protect the logo of any other element that is near and can prevent or influence their reading and visibility. Whenever possible, the margin should be increased. At some points, the security area in the horizontal version can be counted from the text block and not from the head. This, heavily depends on the amount of information on the background of where the logo will be applied.

Brand Guidelines Proportions

The logo was created with a proportion. The creation of those proportions and the measurement units used to do it, give it a sense of harmony. These are measurements to be respected. In the Vertical Version, the RSM Protection stays inside an imaginary box between the centre of the 3rd star and the 3rd feather. The space between the eagle and the text block is that of a doubled star (star at 200% ou star x 2). The space between RSM and Protection is that of an horizontal T. In the Horizontal Version, the text block is the same size as the shield/wing height. The distance between the eagle and the text block is the PR on Protection. The space between RSM and Protection is again, an horizontal T.

Brand Guidelines Minimum Dimensions

20,3 mm

13 mm

30,3 mm 11 mm

Minimum Dimensions With Gradient

20,4 mm

9 mm

21 mm 11 mm

Minimum Dimensions WITH “PROTECTION” Signature

8,7 mm

5 mm

11,5 mm

Minimum Dimensions WITHOUT “PROTECTION” Signature

To ensure the readability of reproduction in varying ranges, it is recommended that the logo is not reproduced in size smaller than indicated on the side.

Brand Guidelines Color Backgrounds

LIGHT TONES

The preferred color for the background of the RSM brand is blue. Unable to be used, should be given preference to black or white. The basic principle is to maintain color integrity with maximum possible contrast between the logo and the background color. These examples should serve as a guide, so that the visibility of the logo can be preserved. Do not use the logo in smaller formats than the minimum size.

MIDTONES

DARK TONES

Brand Guidelines Color Backgrounds

LIGHT TONES

MIDTONES

DARK TONES

Brand Guidelines Photographic Backgrounds

Whenever possible the RSM logo should be on a plain color.

Brand Guidelines Photographic Backgrounds

If the photography has no plain colors, the right thing to do would be the creation of a white/blue bar for the blue/white version of the logo, respectively, as exampled here.

Brand Guidelines Photographic Backgrounds

The flat version can also be used on photography when the small dimension of the logo demands it.

Brand Guidelines Typographic Applications

Light

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Regular

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 The font is part of identity, and should always be respected for all the communication material to be consistent. For all communication, both internally and external, always use the RAJDHANI font. The characters of the alphabet should not, ever, be expanded, condensed or altered.

Medium

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 SemiBold

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Bold

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Brand Guidelines Attention

ATTENTION

It should be noted that the RSM brand must maintain its integrity, whatever the media which is used. Therefore, we present here some alerts for some of the incorrect situations that may occur, the more frequent ones. These examples are not intended to cover all the possibilities for misuse. They rather serve to draw attention to the concern with the graphical consistency of the RSM brand.

Brand Guidelines Ways of Misuse

NEVER

• Distort the brand. • Violate the safety margins of the brand. • Resize, position or change the shape of the logo. • Disrespect the proportions. • Apply shadows or visual effects.

Brand Guidelines Ways of Misuse

NEVER

LOREM IPSUM

• Apply in backgrounds with insufficient contrast. • Apply typographhy over the logo. • Change the gradients of the graphic elements. • Change the colors. • Apply 3D effects. • Change or remove elements.

Brand Guidelines Ways of Misuse

NEVER

• Apply the white bar WITH CUT nowhere without being on the side of the photo. • Use a white bar WITH CUT with the vertical version of the logo. • Apply a white bar that is not "connected" to the end of the photo. • Apply a white bar on important information from a photo. • Apply in a area of a photo that do not has enough contrast for a no-problem visibility and understandment of the brand.

Brand Guidelines Stationary

Stationary

Brand Guidelines Business Card - Front Only

Brand Guidelines Business Card - Front & Back

Brand Guidelines ID Card - Front Only

Brand Guidelines Envelope

No print zone.

(50% of the original size)

Brand Guidelines Letter Sheet

(50% of the original size)

Brand Guidelines Briefcase

(50% of the original size)

Brand Guidelines Digital Signature

Brand Guidelines Stamp

Brand Guidelines Final Notes

FINAL NOTES

Following the guidelines showed in this manual ensures a consistent presentation of the RSM brand. It is essential the collaboration of all, on the correct application and understanding of the brand. In situations that are not expressed here, it is advisable to contact Alfazema - Design e ComunicaĂ§ĂŁo, Lda (Portugal), which is responsible for the definition of the RSM brand behavior parameters. This document gives RSM Protection the right to free use and handle of the graphic elements of the brand.

Brand Guidelines Technical Details

TECHNICAL DETAILS Title: Brand Guidelines Property: RSM Protection - Rodrigues da Silva Marco www.rsmprotection.com Eschenstrasse 10, 6020 Emmerbrücke Switzerland Phone: 0041 (0)76 572 33 51 1st Edition: April 2015 Authorship: Alfazema - Design e Comunicação, Lda www.alfazemadesign.com