Expanding Visions and Building New Strategies for Your Business We can do this together
Who we are
2DA Branding & Design A brand building company
What we do
We transform ideas and businesses into strong brands We use knowledge, energy and passion for results to join our clients on the journey toward the development and expansion of their businesses, products or services.
We help companies to To break barriers and innovate and evolve based on achieve success branding strategies We join forces with the management department to build brands that are both unique within the marketplace and relevant to the staff that fuels the company.
We involve ourselves in the business world by guiding, inspiring and expanding the companies’ vision so the essence of the brand is revealed in a surprising way.
Markets and people change constantly. Understanding how they behave and winning them becomes a complex game that doesn’t depend on luck, but on knowledge, intelligence and strategy.
Context
Winning is an issue of strategy
In this unstable and challenging atmosphere, the business managers across all sectors and sizes seek to make smart, precise decisions
Factories
Capital
Patents
Advertising
Brands
The barriers to competition have moved from the physical to the intellectual, and from within the company’s control to ouside it. (Graphic adapted from Marty Neumier - 2009)
Context
How can you position your company in such a way as to make it unique among competitors?
Does the staff clearly understand the strategic vision and the business’ mission. How can you then line up both the board of directors’ and the staff team’s vision and motivation?
Is it time to expand or solidify your business. But how can you do what your clients and prospects really expect and desire?
What we believe
A well-built brand:
We believe brand building is the best strategy for business
It is unique among competitors and guarantees its spot in the marketplace today and in the future. When it does not stand out, it becomes weak. It is about more than just how clients view a business, but about how it makes them feel. It carries meanings, feelings and matters to people. When it is not relevant, it is forgotten. It reflects and strengthens the company’s culture. It is what guides the staff and makes them agents in fulfilling the business’ mission and vision. When it`s not activated, the company loses purpose and focus.
What we believe
Strong brands are built by focusing on people Brands are made by people and for people Through brands people want to experience emotions that give meaning to their lives. They are looking for affinity, satisfaction and self-assurance. We believe the point of view that restrains the relationship patterns of companies/ customers to only commercial
and sales venues is outdated. The time has come for managers to invest in building a brand better able to express the business‘core, values and meaning.
What we believe
Therefore, we have chosen Branding and Design Branding is our way of thinking and doing. Through Branding, we approach markets, businesses and people in order to build strong brands. We believe this is the way brands come alive, gain personality and become relevant to people. Branding guides the creation and management of the brand while including all the necessary touch points between the company and their clients, both internal and external; this creates a lasting bond between them. Design makes the brand visible, desirable and unique. It is the engine of emotions, awakening and stimulating desire. Design makes it possible for people to experience the essence of a company, a product and a service.
Operation
Where 2DA and our partners come in
Segmentation Product Development Precification Distribution Channels
Branding and Design
Management
Marketing
Communication
Portfolio Management Human Resources Organizational Structuring Finances
Publicity Public Relations Press Office
Solutions
Our solutions
BRAND STRATEGY Brand Platform Brand Positioning Brand Architecture Experience Chain BRAND IDENTITY
BRAND IMPLEMENTATION
Naming
Internal Alignment
Slogan
Brand Launch
Visual Identity
Impact Assessment
Verbal Identity Package
BRAND MANAGEMENT
Editorial
Consultancy
Promotional Signaling Ambiance POS Web
Process
Our Steps
Research
Strategy
Identity
Implementing
Management
Why believe in 2DA
It can happen! It is our motto and always our answer For the past 8 years, we have developed projects for companies across several sectors: technology, food, tourism, beauty, services, fashion, entertainment, industries, and other segments, helping managers to start, renew, or enhance their businesses based on brand building.
Our team is composed of innovative strategists, researchers, designers, editors and developers who understand business. Supported by a partner network in fields like management, marketing, advertising, architecture, and others, we work alongside you aiming for success. Ask our clients.
Portfolio
Logos
Portfolio
Logos
Portf贸lio
Client Olls Sector Health and Beauty Positioning Naming Tagline Logo Visual Identity Writing Package Promotional
Portf贸lio
Client Olls Sector Health and Beauty Positioning Naming Tagline Logo Visual Identity Writing Package Promotional
Portf贸lio
Client Olls Sector Health and Beauty Positioning Naming Tagline Logo Visual Identity Writing Package Promotional
Portfolio
Client GCTbio Sector Science/Technology Brand Repositioning Brand Architecture Logo Visual Identity Graphics Writing Website Brand Lauching Consultancy
Website gctbio.com.br
Portfolio
Client GCTbio Sector Science/Technology Brand Repositioning Brand Architecture Logo Visual Identity Graphics Writing Website Brand Lauching Consultancy
Website gctbio.com.br
Portfolio
Client GCTbio Sector Science/Technology Brand Repositioning Brand Architecture Logo Visual Identity Graphics Writing Website Brand Lauching Consultancy
Website gctbio.com.br
Portfolio
Client Em Forma Sector Gym and sports Brand Repositioning Brand Plataform Tagline Logo Visual Identity Writing Environment Brand Consulting
Portfolio
Client Kyoo Sector Food Positioning Naming Logo Visual Identity Writing Package Promotional Environment POS Website Brand Consulting
Portfolio
Client Kyoo Sector Food Positioning Naming Logo Visual Identity Writing Package Promotional Environment POS Website Brand Consulting
Portfolio
Client Oro Telecom Sector Telecommunication Positioning Logo Visual Identity Writing Website
Website orotelecom.com.br
Portfolio
Client GSC Sector Technology Corporate Brochure Stationary Products Icons Writing Direct Mail Website
Website gscti.com.br
Portfolio
Client GSC Sector Technology Corporate Brochure Stationary Products Icons Writing Direct Mail Website
CRM
BI
Outsourcing
HCM (RH)
Gestão de relacionamento com clientes
Gestão de TI terceirizada
Website gscti.com.br
Inteligência corporativa
Gestão de pessoas
ERP
Gestão de informações, setores e processos
Campus Solution
Gestão de universidades
Fábrica de Software
Desenvolvimento de sistemas personalizados
Portfolio
Client Salada Sector Food Brand Architecture Product Naming Tagline Writing Package Promotional POS
Portfolio
Client Salada Sector Food Brand Architecture Product Naming Tagline Writing Package Promotional POS
Portfolio
Client Let’s Go Sector Entretainment Positioning Tagline Logo Visual Identity Mascot Writing Promotional Environment Store Front Signage systems and wayfinding Website Brand Consulting
Website letsgofestas.com.br
Portfolio
Client Let’s Go Sector Entretainment Positioning Tagline Logo Visual Identity Mascot Writing Promotional Environment Store Front Signage systems and wayfinding Website Brand Consulting
Website letsgofestas.com.br
Portfolio
Client Let’s Go Sector Entretainment Positioning Tagline Logo Visual Identity Mascot Writing Promotional Environment Store Front Signage systems and wayfinding Website Brand Consulting
Website letsgofestas.com.br
Contact us
Tell us your company‘s story. Bring out your culture, achievements, challenges and questions. Knowing your business is the starting point for us to achieve success together.
Carol Gomes Designer
Daniel Guimarães Director/Strategist
César Augusto
Researcher/ Strategist
Rua dos Timbiras, 1940 . sl 1017 31140-061 . Lourdes Belo Horizonte . MG www.2da.com.br 2da@2da.com.br
31 3201 0663