In times of joy, all of us wished we possessed a tail we could wag. - W.H. Auden
Letter from the Founders Good tidings!
It is with great excitement that we launch our Holiday 2014 collection with this look book, shot by the seriously impressive Colleen Eversman of 2nd Truth Photography! This beautiful pictorial would not have been possible without the help of Minnesota-based Secondhand Hounds, an organization deeply dedicated to providing safe shelter, proper veterinary care, and daily necessities for animals at risk, while working hard to find each the right permanent home. The Secondhand Hounds included on the following pages are rescues - some still in search of their forever homes and waiting to be adopted. Inspiringly, we chose to include a few lucky pups who are spending their first holidays in their new, loving homes! In preparation for our first holiday season, we were very thoughtful about what’s available in the Lucy & Co. Shop, wanting our goods to delight and warm dogs and dog lovers alike. Here, you’ll discover exclusive products crafted from the time-honored traditions of Faribault Woolen Mills to hand-thrown pottery created by Paper & Clay. We’re also introducing new materials to our shop, with Found My Animal’s signature rope goods and Cardtorial’s unique wood cards in a variety of dog silhouettes. Reflecting on our inaugural year, Lucy & Co. is proud to further friendships with our first collaborators in fun, festive additions. Both the Solid Manufacturing Company and Hello Apparel lines now include new colors just in time for the holidays and Printerette Press has created a couple of greeting cards to stuff mailboxes full of warm fuzzies as temperatures take a dip. For many, the spirit of the holiday season is a time of reflection when we head home to be with loved ones in appreciation of our bountiful lives. At Lucy & Co., “home” is a place shared with fourlegged friends. In gratitude for the love and happiness our Lucy has brought into our hearts, our wish is to help adoptable dogs find their way home this holiday season. When selecting the next furry member of your family, please consider adopting and help us bring new meaning to “home for the holidays.” May your home be filled with joy and wagging tails, Lucy & Co.
Credits Photography - 2nd Truth // Colleen Eversman Models Cricket & Elanna Santos Hunley, Zayd & Layla Eltawely Roxie Lucy Badger, Max, Johnna & Luella Holmgren
Thank You
We’d like to extend warm gratitude to Secondhand Hounds, for their compassionate approach to pet adoption and for the beautiful four-legged models that helped make Lucy & Co.’s products shine in this lookbook. While Hunley and Badger have found their forever homes, Cricket, Roxie, and Lucy are still awaiting families to call their own. To learn more about adoption, check out secondhandhounds.org