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304
304 304. Born in the Summer of 2012
Combining the essence of care free festival living with the flirtatious relationships that blosson throughout the summer days, the entire 304 clothing range is desgined to be interchangeable for guys and girls, with a real focus on becoming synonymous with making memories. Whether you’re looking for the perfect slouchy vest to throw over your bikini at the Blue Marlin Ibiza, to a fitted slogan tee that will look just as great twinned with skinnies and wellies partying in the fields of Glastonbury. The designs combine both witty and thought provoking taglines, coupled with the playful and mischievious nature of the brand. 304 will ensure you are never short of attention.
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FAMILY #JOINTHEREVOLUTION
A dream, an idea, a concept to encompass all things exciting, 304 was created by three friends, who met at University, now living out of apartment 304. The Plan; to have a summer to beat all summers; from festivals to holidays, to festivals on holiday, 304 was created with an idea -of standing out. Why would you follow the crowd, when you can start your own? After numerous nights out discussing ideas, numerous nights out NOT discussing ideas, days lost to cutting out letters, hours of ironing, the first handmade vests were produced. Numerous emails and messages from friends, and friends of friends, enquiring about where to get hold of these vests. The Revolution was beginning... All it took was one photograph of Apartment 304 and the brand was born.
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FRIENDS #WECAMETOPARTY
Fast forward 12 months and a flourishing social media following was helping to push the brand to create new and exciting designs and products. With a reach of over 70,000 the brand continued to expand, with 304 continuing to release capsule collections throughout the year, helping the team to develop their own confidence in the industry and learn what it is going to take to make 304 a global sensation. Soocial media family; Facebook; 20K Instagram; 30K Twitter; 20K Website hits; 5000 Unique PCM
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LOVERS #WANDERLUST
Team 304 embarked on a journey across Route 66 in America , where they spent many days and nights discussing where they wanted the brand to go and the improvements needed to achieve this. Through their online website, 304 continues to hit over 100 sales on average through their website every month and have distributed products worldwide. However, this was something the team were extremely keen to broaden and increase the exposure of the brand. Following on from this, it was identified that both the quality of the products and the pricing needed to be improved. Through extensive research and hard work, the team have be able to source products of exceptional quality with pricing thats allows them to provide wholesale offers. On the back of this, 304 has now just released its first ever full collection for AW14, which is heavily influenced by American style but with the British twist it needed to stay in keeping with 304’s roots. Here is to the next step....
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#304CLOTHING #304 #WANDERLUST hello@304clothing.com