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HOW TO AVOID 70,000 ANGRY PASSENGERS There is a growing need for automated testing platforms in the transportation industry and companies should turn their manual testing processes into modern ones he following news is the worst nightmare for QA managers, especially ones working in the airline industry. Around a year ago, a leading software system supplier to British Airways, Air France, and Lufthansa experienced an awful glitch in their system (The Telegraph, September 28, 2017). Their check-in system was down for 15 minutes during the holiday season and experienced a power failure to top it off. This created absolute mayhem. Thousands of customers filed complaints, six hundred flights were cancelled and over 70,000 angry passengers were created. However, the software glitch didn't just create upset customers – this failure ultimately led to an international news frenzy. The airline brands were negatively affected and lead
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to a loss in profit. There’s no question of how critical customer loyalty is these days. Throughout the past decade there have been many instances where a small software glitch has turned a company upside down – cases where one small software bug creates one big fiasco. So, how can big airline companies avoid this?
COMPETITIVE EDGE – CONTINUOUS DELIVERY
Nowadays, a bumpy digital interaction is a deal breaker for both the business and the customer. Brand loyalty can weaken in an instant when a customer becomes unsatisfied. Marketplace competition is much stronger, so there is a greater chance these customers will move on
YARIN PODOLER CO-FOUNDER & CHIEF PRODUCT OFFICER TESTCRAFT Yarin has been coding since the age of 12 and previously worked as an R&D developer at StartApp, Perion, and SweetIM.
