PARISH RICE

The Innovators Issue is proud to have the Parish Rice brand on board as they have set the bar at a level above in an industry that is a necessity, but has now evolved to a higher standard in the health arena - Rice. Where other countries excel in their development of food sources and produce, here in southern Louisiana, things have stayed the same. That was until Michael Frugé, a second generation farmer– decided to “reinvent the rice-wheel” with his remarkable new rice.

Imagine a world where those who are unable to have certain dishes because of the high glycemic index of white rice can enjoy their favorite meals again! It took our very own local farmer to follow his drive for the future of rice. Michael believes advancing agriculture is the solution, here is that story.

With a strong passion for farming, Michael had an opportunity to travel around the world and embrace other countries’ farming cultures. He was especially impressed with the variety of farming techniques he observed in Japan and South America. With knowledge gained about higher quality of rice being grown in Japan, South America, and Costa Rica, Michael was inspired to grow and package a high quality variety of rice here in Louisiana. "There's so much emphasis on quantity over quality in the rice industry in America, I want to help change that."