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Most people who knew Martin regarded him as the most Honest Salesman. After all, he created the company to bring back transparency. Lance recounts, “Everyone knew my dad, and everyone liked my dad,” which is perhaps why Martin decided to dive straight into the Industrial Paint market.

At the age of 46, Martin said, “It's now or never,” and Recon Coatings, Inc was born in Milton, Louisiana. Martin brought paint tint machines and pallets of Industrial Coating paint to his personal workshop at home, and the spare bedroom became his office. At this time, Lance was in his second year of college in pursuit of a Business Management Degree. He recounted visiting for holidays and weekends, always finding his father mixing paints in the workshop In 2004, Recon had grown in scale enough to move into a better location off of HWY 90 in Broussard, Louisiana