“I'M FAR AWAY RIGHT NOW, BUT ONE DAY I'M GONNA BE IN THE MIDDLE.”

Her vision has come to fruition being at 111 Settlers Trace Blvd , in Suite 1001, surrounded by well-established businesses.

Years after opening her shop, she suggested her sister open another boutique in Baton Rouge. Now with five locations, HerringStone’s Boutique is able to dress Louisiana women of all ages in colorful, stylish fabrics. Hanna has treasured where she started and to hear her share this journey is so inspiring. She radiates this drive that is all wrapped up in kindness and confidence.

Walking into the store, whether it be the Lafayette or Monroe location, the welcoming aura is felt with smiles and beautifully bright clothing. Because her stores are based on emotion, Hanna highly values visual merchandising when setting her stores. The goal is to create an experience within the store, from a worker’s welcome to the glisten of gold jewelry on display Keeping consistent with trends, yet staying true to the HerringStone’s brand, each customer can leave feeling stylish and bright Hanna’s “newest child” is growing the online side of the business. She has found there is much potential with an online store and social media promotion, but it is difficult to truly reflect the energy of the store onto a screen.

Being the unique business owner she is, Hanna prefers to gauge her clientele off emotion rather than age. She believes age is too broad, and the proper way to create a brand is to center it on an emotion She believes the clientele is anyone who “wants to feel sexy and sophisticated.” If she had to choose an age range, it would be 28-35 years of age, but she emphasizes it is more of an emotional age. During these years, women typically gain a newfound confidence in themselves, and Hanna wants her boutique to represent this

Displaying brightly colored clothing, the website not only reflects the store, it reflects Hanna’s energetic and bubbly personality.

Herringstone’s Boutique has an active social media presence as many other companies, being on Tik Tok, Pinterest and Instagram, but the boutique has a unique approach with their text messaging platform. Notifying frequent customers of sales or new arrivals, they are able to stop by as soon as the clothing is on the hangers. “You have to be everywhere to get as many eyes on you as possible,” emphasized Hanna. If customers can’t get to a physical store, the website is perfect for ordering clothing and accessories. Hanna is perhaps most excited about Herringstone's app as she sees much potential for the platform. The app has a live video feature where customers can watch a try-on for clothing and accessories they are interested in as well as live-feed shopping events.

Hanna explained that figuring out a target market is intriguing and fun for her

Customer service is a priority, as with many businesses, yet what sets Hanna apart is her commitment to put action behind her words.