Portfolio for Exchange to WeisenseeKunsthochschule Berlin
Chih-Chin Teng 2013-2015
As a 2nd year design student in Taiwan, I'm looking forward to studying abroad and expending my horizons. I think, design, especially industrial design, is not only serious but also extremegly fun. I have four design principlesďźšsimple, function, humanity, and detail. Simple depends on the saying "Less is more."; Function is the basis of a product; Humanity helps my work suitable for people. And, detail makes a work perfect.
Best Design Award, Final Exhibition of the 102 Semester, Industrial Design, NCKU Most Popular Design Award, Final Exhibition of the 102 Semester, Industrial Design, NCKU
YM
05
The Eight
Given the theme of "Time", I redefined its meaningďźš Only when something special happened in one's life, time counts. And the thing turns out memory.
The Eight | full process
01
07
02
03
DEFINE LIGHT
SKETCHES
CONFIRM DETAILS
After viewing some samples and classifying them, I know I want to give people warm through my work. And memories make time meaningful and warm.
In my opinion, pictures represent memories, when CDs collect and save them. What time is it now is, actually, not very important. After several sketches, one of them was chose.
Using AI, I drew the real size clock. And I know I would use CNC techniqe. At that time, I got whole picture in my brain.
04
05
06
MAKE MODEL
CHOOSE TEXTURES
MAKE REAL
Making 1:1 paper prototype to help me exchange different textures so that I can evaluate them.
Concerning color, tactile impression, and the processing method, wood become the best choice. And the ABS is the subsidiary.
After collecting all elements, I rebuilt the CD-ROM drive, lacquered the wood and placed each instruments.
07 EXHIBITION
09
Use markers and different kinds of white papers as color lumps, it's much easier to judge which combination is more smooth and fit to the atmosphere which my work was going to show.
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The Eight | CD-ROM reinstallation
I bought a old CD-ROM player from a computer store. Since it was too big, I disassembled and reinstalled it. Moreover, I went to some 3C stores buying euipment and asked the clerks how to make it work again. I found it was really old player that was going to vanish.
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12
The Eight | final work conception
There are relatively important things or memories, so that “Time� exists. How to make these elapsing memories concrete? And how to let a common time worth to collect? With an old CD, we memory the best family reunion time eight o'clock each day.
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The Eight | detailed photos and method of application
1
2 Especting eight o'clock at night everyday.
3 It's almost eight! Everbody comes to the camera quickly.
The CD starts turning, it is helping us saving the photo we just take. Snap!
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YM YM
"Y" represents you, as a user, while "M" is me, as a designer. I considered all the details for the user, such as the angles of the pentagonal base. It's the first time I connect my work directly with the user.
YM | full process
01
02
03
04
DEFINE LIGHT
SKETCHES
USER SURVEY
CONFIRM DETAIL
This time , I defined light as something functional and sticked to human life. At the same time, I collected samples.
The point of a lamp is its flexibility. But since I am a student, collecting instruments is the biggest challenge due to the lack of quantity. For this reason, I tried to make my work simple instead of adding complicated mechanism.
I asked people's habits, and then taked notes when they used their lamps. Also, I searched for several information online and found the best light for human eyes.
Since each angle of the basement and tube should be greatly combined and turn out to be ergonomical, the lenght, width, as well as weight must be carefully considered. With mechanics and mathematics, I found few angle suitable, and the safest one was chose.
05
06
07
MAKE MODEL
DELIVER FACTORIES
LAST MODIFICATION
To male sure of each angle, I used form core and paper as the basement and tube respectively to make 1:1 model.
Thanks to five engineers from different factories who helped me solve producing problems, I learned some skills of communication and technical limitation.
The last process is to combine each part, including the tube with the LED, magnets, lampshed and still others, and clear up the surface of the metal. The magnets should be put separatedly into the tube.
08 EXHIBITION
YM | photos of model making
1
2 1 Calculate each possible angle according to the survey. 2 Model for easily checking if the final angles are right. 3 The basement of the model.
3
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YM | photos of the factories
伍 Mr. 沈
Mr. 楊
Mr. 蔡
Mr. 黃
Mr. 郭
An electric engineer who helped me connect all electric circuits.
A manager of factory in our department who even bought a series of equitments after I asked him for help!
An engineer of factory in department of mechanical engineering who three times helped me cut the hole of the tube which was nearly out of shape.
A manager of hardware store who tought me about the relationship b e t w e e n magnets and electric.
An engineer of 百 仕 翔 metal processing factory who has discussed with me about my basement for times.
YM | final work
YM
SIMPLE ERGONOMICAL FUNCTIONAL
YM | method of application
125 for computer use
100 for common use
85 for model making Also, the best angle for human eyes
watsons
Watsons is Asia and Europe's largest health and beauty retail chain store. However, the private brand doesn't seem to be reliable and popular, and that's what we try to discuss about.
WATSONS | problem conceiving
01 DEFINE PROBLEM By mind mapping, we composed each situation of the private brand of watsons and the mentality of costomers. And then we conclude the potential problems: packaging, selling and advertising.
WATSONS | surveys making
02 SURVEYS 1.
Questionnaires toward potential customers.
2. Telephone interview with the director of marketing and e-commerce of the Taiwan headquarter. We found there is one big mistakethe company didn't ask the same design company to design their CIS, so they look all different. 3. Personastarget costomers as young women, housewives, and people lived in countryside. 4. Think-aloud protocol with three types of consumers.
WATSONS | packing redesigning
03 PACKAGING REDESIGNING Thinking that the packaging should be similar so the whole products would look like a series, we redesigned the packaging, and take shampoo for exampleďź›
WATSONS | model making and sotryboards
04 MODELMAKING AND STORYBOARDING After the CIS design, we made them into real models, and made a vedio to evaluate differences between the old and the new packaging.
WATSONS | evaluative research
價格相同，買哪邊的 18 16 14 12 10 8 6
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4 2 0
EVALUATIVE RESEARCH There are still some problems of our new packaging, however, most people agree that the new CISs can let them know they are a series from watsons easier. 比較大 比較方便使用 價格不影響 右邊可按壓較方便
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14.5
12
13
10
12.5 12
比較有設計感 有一系列的感覺 新包裝感覺很有質感
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8
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6
4
4
11.5
2
11
0
2 0
看起來比較有質感 右邊看起來像我媽在用的哈哈 美
造型上較有特色
卡水~
美
喜歡透明瓶身
酷 瓶身有設計感
划算
偏簡約的形狀
乾淨俐落
感覺比較便宜
看起來比較高級
12
14
13.5
計數 - 不論價格，買哪邊的意願比較高?4 14
16
14
感覺比較有效
不論價格，買哪邊的意願比較高?
不論價格，買哪邊的意願比較高?
的意願比較高?
比較方便使用 也比較好看 右邊可按壓較方便 看起來精美 好看 方便
金屬光澤感覺很有質感
比較方便使用 但右邊比較好看 左邊可按壓較方便 直筒美美 方便 好看
個人喜好 比較厲害的感覺 容量感覺比較多
01
Brand Design
02
Sketches
Logo, CIS, and poster
View, saxophone, train
01
Brand Design
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Graphic Design, Sketch | brand setting
heartz
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Origin Conception and Wish | Wishing that our watches can accompany
our users everytime and connect with them, we combined the words "HEART" and "Hz", which means resonance here, as our brand name.
Price | US$ 140-200 Classical Appearance of the Watch | solid with quartz surface and red crown Color Planning | Brand Image | heart, connect, accompany, elaborate, fashion, simple
Graphic Design, Sketch | brand logo and CIS
heartz
LOGO
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CIS
Graphic Design, Sketch | brand poster
POSTER To recall the original wishes of our brand from the public, we hold an exhibition after several years from the establishment of the company. And it's called I, Heartz Watch Conception Exhibition. Moreover, the conception exhibition expresses that people should love and treasure themselves whoever they are. With photos and words, we try to help all visitors determine their own value and be more confident.
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There are two types of posters. One is with a young black woman's face, and the other is with an old yellow man's face. By showing the different periods, races and appearance of human lives, people are able to know that each difference between them counts, even though we have flaws.
I.
To exclude the chaos in visitors' minds, the colors shouldn't be too much. Also , as the brand's original conception, red dot represents human's heart. And, obviously, "I" reflect the deepest mind of us.
02
Sketches
Graphic Design, Sketch | sketches
IMAGINARY SLUM HOUSING
Graphic Design, Sketch | sketches
SAXOPHONE
IMAGINARY STEAM TRAIN
SKETCHES + COMPUTER GRAPHICS