2021
Mini Brand Book
Concept project Student: Boryana Nikolova Lecturer: Vladislava Vidinova Design Academy Net IT Center - Sofia
// HOMEMADE
ICE CREAM //
02
Content
Brand Idea............................................03 Brand Strategy.....................................04 Logo........................................................05 Colors.....................................................06 Typography...........................................08 Logo Space........................................... 10 Logo Variations....................................11 Patterns.................................................12 Applications..........................................13
Brand Idea
03
Gelatissimo is a small, family-owned ice-cream business that was established in Naples, Italy in 1980. We are known for our smooth and creamy, bio and non-dairy gelato that is made fresh daily on the premises. We are able to produce our italian gelato due to our best recipes from Nadia Ellis the founder of Gelatissimo. Today we produce modern style of artisan bio gelato with 0% sugar and 0% animal milk.
Our motto is “We
put health and joy scoops in our cups”
Brand Strategy
Purpose “To produce natural healthy handmade Italian gelato with a unique taste.”
Position “For consumers who like healthy and non-dairy frozen desserts with natural sweeteners. ”
04
Vision “To be the premier purveyor of the finest Bio italian gelato in the world.”
Ton of Voice
Energetic, authentic & colorful
Logo
05 The Logo consist of an illustration and 3 typefaces
+
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Main Logo
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=
Logo Version
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Colors Primary
06
Melon e hit W
, ,0
,0
0
5 25 C ,2 F 52 EF 2 F C B XF RG E H , 54
RGB 237, 181, 165 HEX EDB5A5
CM
RG
B
H
EX
bi
YC
23
EA
4,
02
0,
2,
8C
e
Pi n
k
99
14
,4
0
0,
8
Cafe it
a Au L
34
54
, 84
50,
124
97C
27,
, 169
A HEX
C 0, CMY
RGB
CMY C 65 , 0, 1 5, 26 RGB 66, 1 88, 1 60 HEX 42B CA0
C1 MY
Kep pel
Ba r
CMYC 0, 24, 30, 7
Colors Secondary
07
n
us
eP ink
on
Sa tin
Amaranth M P
Hot Pink
Pu r
ple
Na vy
Space Cadet
B l u e Bell
Background
gn
thm Rhy
am
Cam e o Pink
Puce
nn
ve lo
Unbleached Silk
Middle Blue Green
Ci
pa
Pink
Gr ee
M au
e Ros
Bl ue
am
e Blu
le
Ch
hid Orc
ty Mis
der Pow
M idd
Typography Main font
08
Miama Nueva Medium UPPERCASE
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z LOWERCASE
a b c d e f g h i j k l m
n o p q r s t u v w x y x OTHER CHARACTERS
1 2 3 4 5 6 7 8 9 0
! ” # $ % ^ & * ( ) _ - + } { ? “ ~ § / \
About Miama Nueva is a handwriting script font with over 1300 glyphs that supports latin, cyrillic, and greek. It comes complete with LATEX support.
Typography Secondary fonts
09
About Lato is a sanserif typeface family designed in the Summer 2010 by
Lato Bold
Lato Light
ABCDEFGHIJKLM
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
NOPQRSTUVWXYZ
abcdefghijklm
abcdefghijklm
nopqrstuvwxyx
nopqrstuvwxyx
1234567890
1234567890
!”#$%^&*() _
!”#$%^&*() _
-+}{?“~§/\
-+}{?“~§/\
Warsaw-based designer Łukasz Dziedzic (“Lato” means “Summer” in Polish). In December 2010 the Lato family was published under the open-source Open Font License by his foundry tyPoland, with support from Google.
Logo Space
10
Clear Zone
X
around the logo to avoid overcrowding. 3X
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X
X 3X
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X
X = 0,2 cm
Minimum Size
It's important to maintain proper spacing
X
X
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= 0,1 cm
= 0,2 cm
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Also the use of whitespace keeps the brand feeling clean.
X
= 0,1 cm
When significantly reduced the logo 3,05 cm
will become illegible. There are 1,70 cm
recommendations in the size staying within to preserve
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4,80 cm
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5,50 cm
the quality of the logo.
Logo Variations Alternative color combinations
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Middle Blue Green
Cinamon Satin
Purple Navy
Patterns 12
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Office
Gelateria Facade
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12
Visit Card Office
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13
Stationary
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Stationary
Die Cut Folder
18 49 см 5 см
21,5 см
0,5 см
21,5 см
0,5 см
1,5 см
24,5 см
30 см
27,5 см
1,55 см
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4 см
1 см 0,5 см 36,5 см 4,15 см 6 см
1,45 см
1,85 см
18 см
1,55 см
Folder Inside
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Paper Pads & Cone Sleaves
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Paper Tubs
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Cone Sleave & Paper
Napkins
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Aprons & Caps
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T-Shirts
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Socks
Motorcycle
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28
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Billboard
Billboard
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Billboard
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Brochure
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Instagram Post
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