TSAI POAN
LOOK AHEAD my portfolio from 2011 - 2015
TSAI POAN
LOOK AHEAD my portfolio from 2011 - 2015
Success is not how much money you earn, but how many people you help. I wish that my design will help a lot of people in the future.
Tsai Poan Introduction
Experience
Hello, my name is Tsai Po-An. I am 25 years old and passionate about design. I was devoted to the study of industrial design even it was not my college major. This portfolio is a collection of my graduate school work.
2015 May. Being exchanging student in College for 2014 Aug. creative studies in U.S.
Now I am an exchanging student in College for creative studies in U.S. from August 2014 until May 2015. And then I will plan to find a job in U.S.
2013 Apr. Internship in color material team in Taiwanese Car Company, Luxgen
Contact jack78419@gmail.com +1(313)-974-2059
2013 Aug. 2014 Taiwanese Moe Scholarship Progam For Overseas Study in Arts & Design
Education
Computer skills
Award
Currently
National Taipei University of Technolgy Graduate Institute of Inovation and Design
2011-2007
National ChiaoTung University ElectricPhysics
Adobe Illustrator Adobe Photoshop Adobe Indesign Rhino 3D Alias 3D Showcase Rendering Vray Rendering
2013 Jul. 2013 Apr. 2012 Dec. 2012 Sep.
Reddot Award: design concept 2013 IF Concept Design Award 2013 6th Uneec Applied Design Award - Bronze Award Taiwan International Design Competition - Nomination
2011-2015
Contents color material finish
PATGEAR
colorplan of scooter
car key with BAT
EASY BUTTON universal
CHAIR VACUUM salon chair
DON GILBERT
bag design for SHINOLA
tea table
SUPER CARRIER METRO TRANS
concept car design
S - VALET
appliance
VISCOM WORK digital rendeing
design work in CCS
S TABLE
product design
GOODRIVER
10 28 38 46 54 64 76 84 94 110
project
INTERN IN LUXGEN
project
INTERN IN LUXGEN In my intern time, they asked me to choose one of cars' brand to practice how to design interior of car. For this subject, I studied and analyzed a lot. Finally, I used these data to propose 4 different kinds of styles. The following is the details of process.
Process of Personal work
color, material and style of interior
#01 One Choice of Cars' Brand / #02 Market Analysis / #03 Composition of Chinese Consumers / #04 Female Favor / #05 Target Consumers / #06 Style Defination / #07 CMF
#01 One Choice of Cars'Brand - Benz / A-class Mercedes-Benz has the longest history in car industry. Its brand image symbolizes high-level and luxury. Therefore, I want to learn some glorious design from this brand and operate these characters in the future for Luxgen. Besides, A-class has belonged to the most popular type, Hatchback, in recent year. They want to enter the young market and decrease their customers' age.
11
V12 CHEETAH
design for car consumers
Car Design , 2011-2012
#02 Market Analysis Global Market By comparing Benz with BMW and Audi, we can find out the amazing thing. Although Benz has the longest car history, it comes the last of three brands. We need to find the reasons in this phenomenon.
The difference in Global Market X Chinese Market The difference in the world market is similarly as same as Chinese market. It means that Chinese is the primary market around the world.
2012 Whole World Market 95
2012 Chinese Market similarly same
220
210
The difference in the world market is similarly as same as chinese market.
103
1540
403
1320
A u di
BM W
Be nz
1200
worst ranking Although Benz is the longest company, but their sales volume is not better than the other brands.
300
100
(unit: thousand)
1400
1455
300
190
Ben z
BMW
Au d i
SIMILARLY SAME The difference of sales volume in the world is similarly as same as in Chinese
12
China is the most important market The age of the most Chinese consumers is focused on 22-35y(70%). Moreover, its average age is younger than American and European 20 years .
52y 55y
32y
BENZ CAN'T CATCH CHINESE FAVOR Benz can't get the good sales volume in Chinese younger maket. 13
INTERN IN LUXGEN
colorplan for women
Car Design , 2013
#03 Composition of Chinese Consumers Not only the Chinese consumers are younger, but also female consumers are increasing.
Proportion of Male and Female in 22 - 35 years old 49% - Male Consumers
51% - Female Consumers
The phneomenon, male consumers are more than woman, is not correct now.
The proportion of Female consumers in China surpasses American(49%) and closes German.
2012
Focus on Women Benz can't catch female favor So try to design female interior of car
14
Society Freshmen (22-25) 32%
Because of one-child policy in China, their parents are willing to buy a car to them for convenience. The most important thing that their parents think about is security, not price. So they have more probability to buy a par high-level car.
Office Ladies (27-30) 43%
These women have some saving because they have worked for 4-5years. Therefore, they have abilities to buy a car for commute or amusement.
Dink (27-35)
07%
Dink is the woman who is married or unmarried but has a companion. For them, working is more important than adopting babies. Therefore, most of them have better job titles and higher salaries to enjoy their lifes.
Career Women (27-35) 18%
This kind of consumers want to buy a car not only for work but also for family. They will focus on security, suitability and functionality.
15
INTERN IN LUXGEN
colorplan for women
Car Design , 2013
2012 Female favor of car style 65%
#04 Female Favor 50%
Before designing, I need to know what female favor is.
25%
Favor Statistics
40% 33%
28%
26%
0% Fa
sh
io
Ca n
su
al
Br
igh
t
Fe
mi
Fashion/Casual/Feminine Young/Bright
ni
Yo ne
un
g
Fashion/Unique Young/Bright
Semantic Differential Scale Fation/Unigue Young/Bright
16
Classical/Ordinary Mature/Steady
In one investigation on women's car favor in 2012, the top 5 elements are fashion, casual, bright, feminine and young. By my adjustment, casual and femenine are combined as "unique".
Young /Bright
You n g / Br i g ht
Main Consumers ( 75% ) Society Freshmen + Office ladies
Fa sh i on / Un i q u e Classical/Ordinar y
Fa s h i o n /U n i q u e C l a ss i ca l / O rd i n a r y
Potential Consumers - Dink No brand was focus on this part.
Au d i /A1 Audi Audi Audi
BMW BMW BMW / 1 -se r ie s BMW Benz Be n z /A-c l a s s Benz Benz
Mature/Steady
Mat u re / Ste a d y
#05 Target Consumers Main Consumers x Potential Consumers Society freshmen and office ladies are the main groups of female consumers. From the semantic differential scale, we can also find out that all interior design of brands is focus on these main consumers. Besides, I discover that Dink is one of potential groups because of more abilities of consuming. However, all big brands ignore this phenomenon.
17
INTERN IN LUXGEN
colorplan for women
Car Design , 2013
#06 Style Defination in 22-35y
Preepy Style
/ society freshmen (22-25)
They like to wear shirts, sweaters and deep blue coats. This wearing style is called "Preepy Style". It is famous and popular for young girls in the world because they look like university students. This style makes them more dynamic and youthful.
18
Street-Sport Style
/ society freshmen (22-25)
Women want to have slender shape of body, so they like to exercise for beauty and health. They also want to wear pretty sportswear no matter in the gym or on the street. Therefore, they combine sportswear with normal wear. They symbolization of this style is powerful and energetic.
Occidental Leisure Style
/ office ladies (27-30)
The women of this age don't like wear such cute clothes. Tightly-fitting and simple clothes and jeans are their best choices to show beauty body shape of mature ladies.
Luxury Neutral Style
/ Dink (30-35)
The Dink have higher ecnomic abilities to buy higher-priced clothes which can conform to their social positions. They are also willing to spend money enjoying lifes immediately.
19
INTERN IN LUXGEN
colorplan for women
Car Design , 2013
PREEPY STYLE I use nude color to collocate with deep blue. Besides, I add diamond check and grain for to display preepy mode.
20
21
INTERN IN LUXGEN
colorplan for women
Car Design , 2013
STREET-SPORT STYLE I don't want to use light pink to make interior design cute. So I choose gray-scale pink to create feminine sport style. In addition, I add dark gray and black as base colors. Carbon is one of the important elements in this design.
22
23
INTERN IN LUXGEN
colorplan for women
Car Design , 2013
OCCIDENTAL LEISURE STYLE Leisure feeling is in top 5 of women's favors. I tried to use denim and leather as main elements in this design. Horizontal style is also used to symbolize fashion style in this age of women.
24
25
INTERN IN LUXGEN
colorplan for women
Car Design , 2013
LUXURY NEUTRAL STYLE Sometimes people can't avoid drinking in parties or social activities. After enjoying parties, some people can control their mind to take a taxi but some peole can't.
26
27
INTERN IN LUXGEN
colorplan for women
Car Design , 2013
PATGEAR PATGEAR is a personal electric scooter. The company, Dijiya, wanted to develope the new product and found us to design colorplan. We wanted to express speed and luxury.
colorplan of scooter / university and industry liaison system Teamwork project
my duty : Market Analysis / colorplan
Folding type
Riding type
Contact PATGEAR is Dijiya's first electric scooter. This company has great technology of battery, but they don't have complete design team. In2010, they found our studio to design colorplan as their new product. This is original type of PATGEAR.
30
General Users MALE 18-40 ages
Female 18-40 ages
For them, enjoying their lifes is important affter working. They like to ridefeel the swift wind and sunshine when they ride motorcycles. Sometimes they just buy a cup of coffee by bike to enjoy their personal time.
Women usually need to wear a skirt or a suit for work. They don't like to ride bicycles because of inconvenience. For them, riding scooters may be better.
Main users
Main users
Main users
Potential users
18-22 ages / enjoying sport
25-35 ages / like challenging X-game
35-40 ages / like riding bikes to enjoy personal time
18-40 ages / prefer scooters than bikes becaus of their clothes
31
PATGEAR
design for transporting
Color plan , 2011-2012
Life style of main target
Smart
Sports
Relaxaed
New Life Fashion
High Tech
Man Power Excitement Luxury
32
Image board Sport/ High tech Riding personal electric scooters is a new life style. We want to emphasize some sports and high-tech feeling on our design to catch the young's eyes.
Speed / Man power Some users like riding bikes to relax themselves and enjoy personal time. Others like riding motocycles to feel excitement. So we wish that our design can have speedy and man powerful image.
Smart / Luxury The price of personal electric scooters is not low because of high technology. So we need to increase higher quality of outlook. To move up its value, we make efforts on the high quality of its appearance.
33
PATGEAR
design for transporting
Color plan , 2011-2012
Final Concept
34
Color Plan
red & black enthusiastic and strong apple green & black young and new life style
blue & black smart and high tech
35
PATGEAR
design for transporting
Color plan , 2011-2012
product design
GOODRIVER GOODRIVER is a car key which is combins with a function of blood alcohol test. Before a driver wants to drive a car, he needs to pass the alcohol test by his car key, Goodriver. It can decrease a possibility of traffic accidents.
car key with BAT
Teamwork product
my duty : concept thinking/ sketch / 3D model / colorplan
topic : drunk driving Drunk driving is the most frequent reason of traffic accident. So I want to decrease this phenomenon.
40
The users
The problem
Sometimes people can't avoid drinking in parties or social activities. After enjoying parties, some people can control their mind to take a taxi but some peole can't. They always think they are conscious so that they can drive home by themselves.
We don't have a protector which can prevent drunkards from driving. We can't make them behave unscrupulously. So I tried to solve this problem.
57
GOODRIVER
design for drivers
Product Design , 2012-2013
final At first, I designed a thin appearance. But it wasn't like a car key. So I try to use the normal shape of car key. And then I add a touch screen on my design.
refinement ideation
42
Before a driver wants to drive a car, he needs to pass the alcohol test first by his car key, Goodriver. Otherwise, the key doesn’t automatically stretch out.
1. 2. 3. 4. 5.
59
GOODRIVER
alchohol detector warning alarm display screen lock and unlock buttons car key
design for drivers
Product Design , 2012-2013
User Interface Design GOODRIVER has App software. If you want to drive your car, you need to pass its BAT first. And if you fail, you can call your friends or a taxi for help.
1. blood alcohol test 2. button of calling freinds 3. button of calling a taxi
process
44
"GOODRIVER" can help you call a taxi easily because of its GPS system. A taxi driver can find you and take you home safely.
61
GOODRIVER
design for drivers
Product Design , 2012-2013
EASY BUTTON Easy button is an ergonomically designed button for elders and children to make them button up easily.
universal button
Teamwork product
my duty : concept thinking / sketch / 3D model / colorplan
topic : aging Old people’s fingers and eyes are too weak to do some detailed movements. For example, buttoning up a shirt is not easy for them because their functions of body are gradually degenerating.
48
The users
The problems
Elders have some trounles taking care of themselves. For them, they are unvalued and dissable. Therefore, we want to help them solve these problems and enjoy their lifes again.
Seniors' hands, eyes, fingers, necks and joints are gradually degenerated. They can't easily finish some detailed movements like buttoning. They need to speed more time to finish than everyman because of presbyopia and ankylosis.
65
EASY BUTTON
design for elders
Product Design , 2011-2012
Experiment By observing a senior woman who was buttoning, I was able to discover that causes why she couldn't handily complete the action of buttoning. She felt painful on her fingers. In addition, she couldn't hold a button easily because of degenerative disease.
feeling finger ache
holding it with difficulty
We could observe her painful countenance. After this test, she also admitted that it was uncomfortable when she was pushing a button.
Because of degenerative disease, she couldn't hold a button easily. She just tried to push it out of the hole.
50
She couldn't watch the first button of a shirt because of neckache. She tried two times and spend more time finishing.
00:14
For her, it was easier to button in the middle buttons. She just spent 8 seconds.
00:22
I t a l s o to o k m u c h t i m e to complete the last button.
00:31
00:44
forms From the experiment, we find out that two steps are the primary reasons why the elderly people have painful feeling on fingers, especially thumbs. The first step is pushing and the second is holding. So we decide to change the shape of buttons to fit in with the shape of thumbs.
67
EASY BUTTON
design for elders
Product Design , 2011-2012
52
An old man uses Easy button to button.
You can button without watching because your thumb can feel the concave shape.
You can also both hold a button and thread though the holes easily because of ergnomical shape.
Easy button makes an old man satisfied.
Concave Shape
Ergonomical Shape
Make users' thumbs painless and use it without watching
Make users' fingers hold it easily
69
EASY BUTTON
design for elders
Product Design , 2011-2012
CHAIR VACUUM Chair Vacuum is a chair design for hairdressing salons. Hairdressers can stop repeating and wasting time to clean up the floor.
Teamwork product
hair salon chair
my duty : concept thinking / sketch / 3D model / colorplan
topic : hair salon There are always trimmed hairs on the hair salons' floor. The hair designers’ assistants must spend time and energy cleaning up the mess with a broom and a dustpan. The whole procedure of cleaning, sweeping into a dustpan and walking to the trashcan back and forth, may exhaust them.
56
The users
The problem
We can see many hairs on the floor in hair salon. Some hairdressers' jobs are not only cutting hair but also sweeping hairs. We want to save their time.
The hairdresser needs to clean the floor quickly after cutting hair. It is very troublesome and time-consuming to use many tools to tidy.
81
CHAIR VACUUM
design for hair salon
Product Design , 2011-2012
final
ideation refinement
I tried to use the shapes of cone and cylinder as its appearance. Then I revised a little by its functions to mke it stylish and versatile.
58
Fashion is one of important elements for hair salons. So I don't design Chair Vcauum in too many colors. I use the easy shape and simple colors to display minimalism.
83
CHAIR VACUUM
design for hair salon
Product Design , 2011-2012
Function Just stop repeating and wasting time! An innovative hair salon chair with vacuum function is available now! Simply turn on the switch and clean the floor. It will do all the work for you!
1. 2. 3. 4. 5. 6. 7.
seat handle power charge dirt tray foot step suction
850
unit:mm
60
700
450
Haircut When a hairdresser is cutting hair, Chair Vacuum is just a normal chair.
Clean the tray It just take fewer time to clean the full container.
Clean the floor After cutting, a hairdresser can easily clean the floor by using Chair Vacuum.
85
CHAIR VACUUM
design for hair salon
Product Design , 2011-2012
design work in College for Creative Studies 2014 - 2015
DON GILBERT Shinola Studio Class 2015 Jan - 2015 May We get some research and design a new leather goods. I focus on Messenger Bag for male.
Personal Work
Ideation / Sketch / Model Making
bag design for male / bag model making
D. Gilbert
#01 Research -Branding Image First, we analyze Shinola's style and branding image. We went to there shoping store and have an interview with sailer and consumers. Second, we collected some close brand for thinking about what kind of different and advantage it has.
66
Polished
Quality
Mature
Delicated
American Old School
67
DON GILBERT
Symplism
design for SHINOLA
Bag Design , 2015
#02 Research -Competition CAN'T CATCH YOUNGER CONSUMER Shinola want to keep their branding image. But their bags product line create too mature image. They have very good symplism style and high quality feeling. However, lacking of some interesting facter make them can not attracted too much young consumer. So they need to add some new visual brand language in theri new bags design.
68
69
DON GILBERT
design for SHINOLA
Bag Design , 2015
#03 ReDefine New Consumer -Persona
AGE : IDENTITY : WEARING STYLE : CHARACTER :
70
30 - 35 YOUNG SUCCESSFUL BUSINESSMAN POLISHED / TRY TO BEING MATURE HIDING SOME REBELLOUS
#04 Visual Brand Language Ideation
SOPHISTICATED DECORATION - Bright Color Stitch
ELEGANT CURVATURE - Double Layer / Arc Shape
ORGANIZED STRUCTURE - Suspender
71
DON GILBERT
design for SHINOLA
Bag Design , 2015
#05 Sketch - Outlook Ideation
72
73
DON GILBERT
design for SHINOLA
Bag Design , 2015
#06 Discussion with Shinola & Bag Model Making
74
75
DON GILBERT
design for SHINOLA
Bag Design , 2015
S Table
Furniture Wok of Bending Wood
WoodWorking Class Work
Personal Work
2015 Jan - 2015 May I tried to design a tea table. It need to have relaxing and comfortable feeling. I catch some factor from eastern and western sport, yoga and Tai Chi
Concept / Ideation / Model making
#01 Topic & Inspiration
Bending & One Piece In this class, we learn how to use "Vacuum Forming" for making bending furniture. Besides, I add one more mission, one piece, by myself.
Comfortable, Relaxing & Healthy Style I want to add some factors in my design. This work is a tea table and it will put in house. I want it has comforable and relaxing atmosphere. So I use Tai-Chi and Yoga to be my inspiration.
78
Making paper model is a easy way to make a prototype of my design.
79
S TABLE
design for TEA TABLE
Wood Furniture Design , 2015
Makeing Frame Form for Bending
Vacuum Forming
For making right and symmetric bending form, I need to make frame first.
After finishing frame model, I cut pieces of bending wood for bending my shape what I want.
80
Joint After two times of "Vacuum Forming", I will get two pieces of bended wood. Then I jointed these together.
81
S TABLE
design for TEA TABLE
Wood Furniture Design , 2015
Finished Work The S shape of middle part can be a storage space. You can put some magzines or pillow seats in there. 82
83
S TABLE
design for TEA TABLE
Wood Furniture Design , 2015
Super Carrier Metro Transportation Interior Studio of Transportation
2015 Jan - 2015 May In this class, we not only improve our sketch skill for interior but also think one idea and finsh that for "Car Design Award Global".
Personal Design
Ideation / Sketch / Rendering /
Car Concept Design
topic : future car design Fusion of Public and Individual Transport Shinola want to keep their branding image. But their bags product line create too mature image. They have very good symplism style and high quality feeling. However, lacking of some interesting facter make them can not attracted too much young consumer.
86
Background
HIGHER POPULATION
Problem
CROWDED CITY
Shinola want to keep their branding image. But their bags product line create too mature image. They have very good symplism style and high quality feeling.
HARD TO PARK
Trends
ENJOY DRIVE / ENJOY LIVE
Shinola want to keep their branding image. But their bags product line create too mature image. They have very good symplism style and high quality feeling. However, lacking of some interesting facter make them can not attracted too much young consumer.
Shinola want to keep their branding image. But their bags product line create too mature image. They have very good symplism style and high quality feeling. However, lacking of some interesting facter make them can not attracted too much young consumer.
87 SUPER CARRIER METRO TRANS
design for Future
Car Design , 2015
#01 Outlook Ideation
Inpiration from organism wich is mysterious and futuristic
88
Shinola want to keep their branding image. But their bags product line create too mature image. They have very good symplism style and high quality feeling. However, lacking of some interesting facter make them can not attracted too much young consumer.
89 SUPER CARRIER METRO TRANS
design for Future
Car Design , 2015
#02 Interior Ideation Metro Samll Car is a small molecular in City. In the future, most of renting car will also be Metro Car. So it needs to have god interface for guideing people.
NEW TECH- I AIR TOUCH KEYBOARD The key elements for this technology are special eyeglasses, an internal DDDR (defined distance with defined range) camera, and an air-touch interface. When linked together, these components allow users to interact with a virtual input device that can be changed at any time from a simple keypad to a keyboard or a touch screen.
90
NEW TECHINVISIBLE 3D HAPTIC SHAPE It can show virtual city. It can help people to know where they are and help people easily find the right correct direction involves traveler who are not familiar with city.
Two people is better choice. Human is not independent. They need to friend and socialization to decorate their life.
91 SUPER CARRIER METRO TRANS
design for Future
Car Design , 2015
Shinola want to keep their branding image. But their bags product line create too mature image. They have very good symplism style and high quality feeling. However, lacking of some interesting facter make them can not attracted too much young consumer.
#03 Publical Transportation Ideation 92
1st Floor For People
2nd Floor For Individual Car
Two Layer Design Seprate two group, one is for people, the other one is for driver and their metro car. So they can easily to organize.
93 SUPER CARRIER METRO TRANS
design for Future
Car Design , 2015
ROTATE DIRECTION Let Driver can go straightly and then help car to turn their direction. Make them can face front.
94
STATION GUIDE OF DASHBOARD Dashboard of metro small car not only has basic imformation in common cars, but it also has imformation of station location. Users can use i air touch keyboard to search their destination. So dashboard will give some guide to let you easily park in right entrance of metor train.
95 SUPER CARRIER METRO TRANS
design for Future
Car Design , 2015
S - VALET mart
Product Studio Class
2014 Aug - 2014 Dec We get some research and design the new leather goods. My project is focus on Messenger Bag for male.
Personal Design
Concept / Ideation / Sketch / Rendering / 3D Model /
Concept Product Design
topic : washing machine Some kind of clothes and pants can't be put in washing machine, especially for jeans. Jeans are the "backbone" of your wardrobe. More people are spending more than 200 per jean than ever before. Caring for this expensive investment is difficult .
98
Problem
Current Solutions
It is typical care methods for clothing damages your investment: fading, shrinking, wear.
Current solutions are two way, steam and freezer, for cleaning up these kinds of clothes and pants. Actually they are not convenient, especially for this demographic.
FADING SHRINK
Clothes/ Pants
TOILETS toiletC
STEAM
FREEZER
COINS oins
99
S VALET
design for DENIM
Appliance Design , 2015
TARGET CONSUMER Almost everybody has more than 5 pieces jeans. Everybody is potential consumer, especially for somebody who prfer buy expensive jeans. This kind of people is probability a young professional apartment dweller with limited space but an eye for designer denim.
5
(AVERAGE)
7
(AVERAGE)
(survey from American Cotton)
100
totally
7
pieces
pieces
billions dollars / per years
INSPIRATION / LIFE STYLE They like the products which are simple but also have quality. Not colorful but they are classical.
101
S VALET
design for DENIM
Appliance Design , 2015
IDEATION DEVELOPMENT
STEAM VALET.
STEAM HANGER. 102
B
A
STEAM HANGER.
C
FORM DEVELOPMENT
103
S VALET
design for DENIM
Appliance Design , 2015
Function
DOT CASE FOR STEAM
104
105
S VALET
design for DENIM
Appliance Design , 2015
Viscom Work
Exterior Design Rendering 2015 Jan - 2015 May / Digital Rendering Work
108
109
VISCOM WORK
digital rendering of exterior design
2015
Interior Design Rendering 2015 Jan - 2015 May / Digital Rendering Work
110
111
VISCOM WORK
digital rendering of interior design
2015
Contact jack78419@gmail.com +886953081483(TAIWAN) 313-974-2059(USA)
TSAI POAN
LOOK AHEAD my portfolio from 2011 - 2015