CLIENT
SEO Proposal PROPOSAL CREATED BY
P.PORKOVAN
SEO INTRODUCTION Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic
STEPS IN SEO
Step 1: Keyword Research Keyword research is a process of identifying the most important keywords for our website.Â
Step 2: Competition Analysis Identify who is your competition by doing competition analysis.
Step 3: SEO Audit Audit current website and ranking of a current website for selected keywords, this will give you the basic idea about what can be improved on your website. SEO Audit is very important part of SEO Process.
Step 4: On-Page SEO Optimization Identifying On-page optimization requirements and site structure.
Step 5 : Off-Page Optimization Build links, promote your website on social media.
Step 6: Measure results: Traffic and Rankings
On-Page SEO Optimization Pre Optimization Analysis. Keyword Analysis. Keyword Effective Index. Meta Tag Image Alt tag Header tag Canonical Tag SEO-Friendly URL Bread Crumb Content Optimization. Competitor Analysis. Robots.txt. XML, Sitemap Creation, and Submission. Google Analytics & Webmaster tools. Broken Link Check. Schema Creation. Page Speed Optimization. Open Graph Tags. Twitter Card Tags. Link Optimization. Conversion Optimization.
OFF-Page SEO Optimization Article Submission. RSS feed creation and submission. Business listing. Classified Ad posting. Social Bookmarking. Guest Blogging. Forum Participation. Video creation and submission. Press Release Submission. Local SEO PowerPoint Sharing. ORM. PDF marketing. Infographic Submission.
The SEO process is divided into the following 5 Stages: 1. Stage I _ Evaluation & Planning 2. Stage II _ Execution 3. Stage III _ SEO Implementation 4. Stage IV _ Completion 5. Stage V _ Monitoring
1.Evaluation & Planning
2.Execution
3.SEO Implementation
4.Completion
5.Monitoring
Notes Stage 1. Keyword research will be carried out on the basis of data gathered from google adwords and the competitor analysis. Stage 2. The optimization data creation will contain complete details on-page optimization that is to be carried out on the web pages shortlisted for SEO. This includes Title tags, Meta tags, Content Optimization, Image Alt Text, File/Directory name Optimization, Title Attributes Etc. This phase will include the creation of customized 404 error pages.