366 CONCEPT PAPER No. 1 PARIS
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LOND ON
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BERLIN
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AMSTERDAM
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VIENNA
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WARSAW
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MELBOURNE
PARIS IS ALWAYS A GOOD IDEA Audrey Hepburn
• 366 METAL ARMCHAIR / SHINE VELVET COLL. - INDIGO, ASH - 03 DARK, METAL - GREY GLOSS • FOX ROUND COFFEE TABLE M • 366 METAL ARMCHAIR & CUSHION RECTANGULAR M / SHINE VELVET COLL. - BORDEAUX, ASH - 03 DARK, METAL - BLACK MATT • FOX SOFA / VELVET COLL. - INDIGO, ASH - 03 DARK
DISCOVER OUR STORY BEHIND POLISH MID-CENTURY ICONS
Year 1962 – This is when it all begins. Our name comes from our flagship product – the 366 Armchair. It was the most popular piece of Polish Mid-Century furniture. This was partly a matter of luck: in the early 1960s, one of the biggest furniture factories in Poland was destroyed by fire, creating a sudden need for simple furniture that could be assembled quickly. Young interior and piano designer, lecturer at University of Art in Wrocław, Józef Chierowski jumped at the opportunity. That was when the chair’s potential first manifested itself. Thanks to its minimalist design and lightweight wooden construction, it was an instant success, soon to be found in almost every office, café and restaurant in Poland. The 366 Armchair was manufactured for over 20 years, with more than 500,000 copies sold throughout the Eastern Bloc. Despite such success, this Masterpiece never had the chance to be noticed outside of the Soviet sphere of influence.
366 Armchair is back into production since 2014 under exclusive World license.
In 2014, following a hiatus of over 30 years, 366 Concept - Retro Furniture decided its time has come. After securing exclusive licensing rights, we reissued this forgotten Icon of Polish Mid-Century Design, based on the original drawings from the 60s. Now Icon of Polish Design featured in The Design Museum in London. • 200-190 CHAIR / DECO COLL. - JUNGLE TURQUOISE, ASH - 03 DARK
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from Poland to the World PARISIAN STORIES We believe Good Design is Timeless. That is why we bring back only Premium Icons of Polish Mid-Century furniture design.
petit déjeuner
• 200-190 CHAIR / VELVET COLL. - INDIGO, ASH - 02 NATURAL
POWER OF DEEP BLUE
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DIVINE PREMIERE 200-190 DINING CHAIR Contemporary reissue of Type 200-190 Chair designed in the 1960s. The Chair became an unquestionable Icon od Mid-Century Polish Design thanks to its luxury and elegance. The upholstered chair’s light form, as well as the use of ash wood with brass details, give it an air of quality and timelessness that continues to impress.
DEEP BLUE Blue represents both the sky and the sea, and is associated with open spaces, freedom, intuition, imagination, expansiveness, inspiration, and sensitivity. Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, heaven, and intelligence. The blue color communicates significance, importance, and confidence without creating somber or sinister feelings. Blue is often associated with intelligence, stability, unity, and conservatism.
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• 200-190 CHAIR / VELVET COLL. - INDIGO, ASH - 03 DARK, • 200-190 CHAIR / DECO COLL. - JUNGLE BLUE, ASH - 03 DARK
Hotel Amour - Paris
Marcel & Clementine Restaurant - Paris
Authentic Icons of the 60s, made with premium quality materials and a contemporary touch. Our furniture is finished with utmost care to ensure top-shape longevity. Perfect choice for connoisseurs, who can appreciate the timeless beauty of Mid-Century Design.
Timeless design YOUR COMFORT ZONE
retro cool
Natural beauty of wood. 366 Concept - Retro Furniture uses natural wood and wood by-products to create their furniture. • 200-190 CHAIR / VELVET COLL. - GRAPHITE , ASH - 03 DARK
However, wood grain is a product of nature, and much like a fingerprint, no two grain patterns are ever exactly alike. This uniqueness is one of the most appealing aspects of wood products. Soil and climate affect the growth patterns of wood. The finest hardwoods have certain natural characteristics that cannot be erased during the finishing process.These characteristics are apparent and are not to be misinterpreted as defects.
Courtesy of Rose & Grey
Wood is a product of nature, and as such will display natural characteristics and variances that are unique to each and every cut. These characteristics are an integral part of the charm and beauty of real wood – no two pieces are alike.
• 366 2-SEATER / VELVET COLL. - INDIGO, ASH - 03 DARK
• 366 ARMCHAIR / LOFT COLL. - MUSTARD, ASH - 03 DARK
parisian chic
Designer Joseph Chierowski working on 366 Armchair
JOSEPH CHIEROWSKI (1927-2007) • FOX LOUNGE CHAIR / DECO COLL. - JUNGLE BLUE, ASH - 03 DARK • FOX ROUND COFFEE TABLE M, ASH - 03 DARK • 200-190 CHAIR / DECO COLL. - JUNGLE BLUE, ASH - 03 DARK
366 LOVES PRINTS!
Fabric are our Passion and Good Design is Timeless. That’s why we select our fabrics carefully to make sure that they look just as good now as in ten years. The fabrics that you can finish our furniture with: noble and durable Tweeds, Wools, Velvets and Jungle Prints will give you a freedom of choice and guarantee long time of comfortable use and good look. You can also choose a fabric with a stain resistant coating, perfect for young parents and pet owners.
For years, Józef Chierowski divided his time between working as a designer for the Lower Silesian Furniture Manufacturing in Świebodzice and chairing the Department of Industrial Design at the National Academy of Arts in Wrocław, Poland. He worked on multiple popular products, including the VAR chair, yet his most significant accomplishment was the design for the 366 Armchair, which became a true Icon of Polish Mid-Century Design, as well as one of the most beloved furniture pieces of the 1950s and 60s.
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PREMIUM QUALITY
• FOX LOUNGE CHAIR / VELVET COLL. - POWDER PINK, ASH 05 - BROWN
• FOX FOOTREST / SHINE VELVET COLL. - MUSTARD, ASH 03 - DARK
Courtesy of Monoqi
Courtesy of Monoqi
CULTURAL HERITAGE
• 366 JUNIOR ARMCHAIR / VELVET COLL. - POWDER PINK, OAK 02 - NATURAL
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Excellence results from hard work. Quality is a word that is easily misused. Our quality is the facts: many years of experience of employees, the latest production technologies, beautiful and durable finishing materials, seasoned wood. Thanks to them, 366 Concept - Retro Furniture looks even better than in the pictures.
• 366 ARMCHAIR / LOFT COLL. - MUSTARD & SILVER, OAK 02 - NATURAL
• FOX CLUB LOUNGE CHAIR / DECO COLL. - JUNGLE GREEN, ASH 03 - DARK
We believe Good Design is Timeless. That is why we bring back only Top Icons of Polish Mid-Century Design, which have already passed the test of time and have proven themselves to be timeless. Authentic Icons of the 60s, made with top quality materials and a contemporary touch. Our furniture is finished with utmost care to ensure top-shape longevity.
Hotel Box Riccione
Our products are manufactured exclusively in Poland; in modern, safe plants, by experienced craftsmen with whom we have worked for years. Our company fair trade policy exceeds many of the European standards. Buying from us, you are sure to give people safe work and fair salary.
Hotel Rose Bourbon - Paris
100% MADE IN POLAND • 200-190 CHAIR / TWEED COLL. - GREY & DENIM COLL. - GREY, ASH 03 - DARK
• 200-190 CHAIR / SHINE VELVET COLL. - MUSTARD, ASH 02 - NATURAL
Hotel Rose Bourbon - Paris
Our philosophy is to live in harmony with nature. Only safe, water-based pigments, varnishes and glues are used in the production process. We have also decided to invest in the future of our planet, one tree at a time. For every Armchair sold, one Tree gets planted. This program helps reforest the land and it’s all thanks to you!
• 366 METAL ARMCHAIR / SHINE VELVET COLL. - MUSTARD, ASH 03 - DARK, METAL - BLACK GLOSS
Hotel Rose Bourbon - Paris
NATURE CARE
• CUSHIONS CIRCLE M / VELVET COLL. - MERLOT, INDIGO with piping & SHINE VELVET COLL. - MUSTARD with piping
Concept, Art Direction, Design, Styling, Graphic Design & Layout: Agata Górka with 366 Concept - Retro Furniture Creative Team Picture Credits: 366 Concept - Retro Furniture and Courtesy of Rose & Grey & Box Riccione
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© 2019, 366 Concept. All rights reserved.
We believe that our work is not only about the product or the price tag, but also about how things are done. That is why we put great effort into making our furniture fair: sustainable, eco-friendly and socially conscious.
If we have inadvertently used material without acknowledgement, we will correct the omission immediately upon notification. No part of this brochure may be reproduced without prior written permisson from 366 Concept - Retro Furniture.
OUR VISION
Special Thanks and Love to our Distributors, Architects, Clients, Creative Dream Team 366 Concept - Retro Furniture and our wonderful Friends, without whom we would never have been able to create these amazing images. Without your Passion, Magic, Energy and Help it would not have come to fruition. Made with Love in Poland to the World, Agata Górka & Maciej Cypryk - Founders.
Get inspired, mix & match!