HANDBOOK 2016
TABLE OF CONTENTS
TABLE OF CONTENTS.........................................................................................................2 ABOUT THE BRAND....................................................................................................3-10 EVENTS..............................................................................................................................11 PRODUCT....................................................................................................................12-23 OUTREACH.................................................................................................................24-29
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ABOUT THE BRAND
THE ESSENCE OF HURLEY IS BASED ON OUR LOVE OF THE OCEAN AND ITS CONSTANT STATE OF CHANGE, WITH DEEP ROOTS IN BEACH CULTURE. WE ARE ALL ABOUT INCLUSION AND POSITIVITY; OUR BRAND WAS STARTED WITH THE IDEA OF FACILITATING THE DREAMS OF THE YOUTH. FUELED BY INNOVATION, DRIVEN BY THE ATHLETE, WE ARE PASSIONATE ABOUT FREEDOM OF EXPRESSION AND THE INDIVIDUAL VOICE. MUSIC AND ART ARE THE COMMON THREADS THAT BRING US TOGETHER. WELCOME TO HURLEY. IMAGINE THE POSSIBILITIES.
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ABOUT THE BRAND
IN 2002 BOB HURLEY FORGES A PARTNERSHIP WITH NIKE INC., BECOMING A WHOLLY OWNED SUBSIDIARY OF THE SPORTSWEAR GIANT. “OUR PARTNERSHIP WITH NIKE CREATES INFINITE GROWTH OPPORTUNITIES FOR THE HURLEY BRAND,” SAYS HURLEY. “THIS AGREEMENT ALLOWS US TO REMAIN AUTONOMOUS AS HURLEY BUT WE NOW HAVE THE ABILITY TO REALIZE OUR GROWTH PLANS, INCREASE OUR COMMITMENT TO OUR CURRENT RETAILERS AND EXPAND INTO INTERNATIONAL MARKETS.” IN 2012 NIKE SURFING TRANSITIONS INTO HURLEY AS ONE UNITED SURF BRAND; ALL NIKE SURFERS BECOME HURLEY TEAM RIDERS. HURLEY BECOMES A CATEGORY OF NIKE, AND THE “SUPER TEAM” IS BORN.
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ABOUT THE BRAND
EACH WITH THEIR OWN UNIQUE STORY, HURLEY ATHLETES DRIVE AND INSPIRE OUR VISION FOR INNOVATION. BY WEARING HURLEY EVERY DAY, THEY ACT AS PRODUCT TESTERS, AS WELL AS STYLE AND OPINION LEADERS TO FANS AND CONSUMERS. WE MUST KNOW AND TELL THEIR STORIES IN ORDER TO CONNECT SPORT TO THE RETAIL ENVIRONMENT.
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ABOUT THE BRAND - ATHLETES
JOHN JOHN FLORENCE HOMETOWN:
NORTH SHORE , HAWAII
KNOWN AS:
JOHN JOHN, JJF
ACCOMPLISHMENTS: 2015 2015 2015 VIEW
QUIKSILVER PRO CHAMPION SURFERS POLL VOTED #1 VOLCOM PIPE PRO CHAMPION FROM A BLUE MOON RELEASED IN 2015
PASSIONS: PHOTOGRAPHY FILM MAKING SAILING TRAVELING
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ABOUT THE BRAND - ATHLETES
JULIAN WILSON HOMETOWN:
SUNSHINE COAST, AUSTRALIA
KNOWN AS:
JULES, HULIAN
ACCOMPLISHMENTS: CURRENT WORLD #6 2014 TRIPLE CROWN CHAMPION 2014 PIPE MASTERS CHAMPION TOP TEN IN SURFER POLL FOR LAST 4 YEARS 2ND PLACE IN 2015 QUIKSILVER PRO PASSIONS: GOLFING CARS FUNK MUSIC
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ABOUT THE BRAND - ATHLETES
FILIPE TOLEDO HOMETOWN:
UBATUBA, BRAZIL
KNOWN AS:
HOLY TOLEDO
ACCOMPLISHMENTS: CURRENT WORLD NUMBER 4 2015 QUIKSILVER PRO CHAMPION 2015 OI RIO PRO CHAMPION 2015 RIP CURL PORTUGAL PRO CHAMPION PASSIONS: FAMILY BRAZILIAN CULTURE THEME PARKS TRAINING
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ABOUT THE BRAND - ATHLETES
CARISSA MOORE HOMETOWN:
HONOLULU, HAWAII
KNOWN AS:
RISS
ACCOMPLISHMENTS: 3X WORLD CHAMPION 2015 ROXY PRO GOLD COAST CHAMPION 2015 BELLS PRO CHAMPION 2015 SWATCH PRO CHAMPION 2015 TARGET MAUI PRO CHAMPION 2015 WOMEN’S PIPE PRO CHAMPION MEMBER OF SURFING’S HALL OF FAME PASSIONS: FAMILY SINGING FASHION TRAINING
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ABOUT THE BRAND - ATHLETES
LAKEY PETERSON HOMETOWN:
SANTA BARBARA, CALIFORNIA
KNOWN AS:
LAKEY
ACCOMPLISHMENTS: 2015 CASCIAS WOMEN’S PRO RUNNER UP CURRENT WORLD NUMBER 6 2012 US OPEN CHAMPION RELEASED MOVIE (ZERO TO 100) PASSIONS: SWIMMING GOING TO THE BEACH TRAINING HEALTHY EATING
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EVENTS
THE HURLEY PRO WHAT:
HURLEY PRO
WHEN:
EVERY SEPTEMBER
WHERE:
LOWER TRESTLES, SAN CLEMENTE, CA
WHY: THE 8TH STOP OF THE WSL CHAMPIONSHIP TOUR WILL FEATURE THE WORLD’S BEST SURFERS COMPETING AT LOWER TRESTLES, THE MOST HIGH PERFORMANCE WAVE ON THE TOUR SCHEDULE. WINNERS RECEIVE 10,000 POINTS TOWARDS THEIR WORLD TITLES CAMPAIGN, CASH PURSE AND UNIQUE TROPHY WHICH REPRESENTS THIS SACRED PLACE. 2015 WILL SEE THE 7TH ANNUAL HURLEY PRO.
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PRODUCT
AT HURLEY WE DISTINGUISH OURSELVES THROUGH INNOVATION. BY COMMUNICATING OUR MISSION, WHICH IS TO CREATE A PREMIUM PRODUCT THAT SERVES THE MODERN SURF ATHLETE, WE MAINTAIN OUR IDENTITY AS INNOVATORS. IN COMMUNICATING THIS, IT IS IMPERATIVE THAT WE HIGHLIGHT OUR DISCERNING ATTENTION TO DETAILS, MATERIALS, FABRICS, AND FINISHES
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PRODUCT
PHANTOM JJF II THE HURLEY PHANTOM JJF II ELITE MEN’S BOARDSHORTS FEATURE LIGHTWEIGHT STRETCH FABRIC WITH PERFORMANCE WATER REPELLENCY TO HELP KEEP YOU MOVING QUICKLY AND NATURALLY, IN OR OUT OF THE WATER.
LOCKED-DOWN STABILITY
THE HYPERFUSE WAISTBAND FEATURES A CONTINUOUS STRETCH FABRIC WITH FUSED INTERIOR REINFORCEMENT FOR STABILITY AND A SECURE FIT IN HEAVY CONDITIONS.
MINIMAL DISTRACTION
INCORPORATED CLOSURE SYSTEM IS LASER-CUT FROM THE WAISTBAND FOR REDUCED BULK & MAXIMUM COMFORT.
LIGHTWEIGHT STRETCH
PHANTOM 60% FABRIC ENHANCES MOBILITY TO PROVIDE A LIGHTWEIGHT AND COMFORTABLE FIT IN THE WATER.
MORE BENEFITS • • • • •
21” LENGTH FOR ADDED PROTECTION IN ANY CONDITIONS CIRÉ INTERIOR FOR A SMOOTH FEEL AGAINST THE SKIN EZ FLY CLOSURE REDUCES BULK AND OFFERS A SECURE FIT WELDED SIDE ZIP POCKET FOR SECURE STORAGE PERFORMANCE WATER REPELLENCY HELPS KEEP YOU LIGHT AND FAST
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PRODUCT
PHANTOM JULIAN ELITE DESIGNED AND TESTED AROUND THE UNRELENTING SPEED OF JULIAN WILSON, THE HURLEY PHANTOM JULIAN ELITE MEN’S BOARDSHORTS FEATURE A RESPONSIVE LIVEWIRE WAISTBAND THAT CONTRACTS AS YOU MOVE FOR A LOCKED-DOWN FIT. A 19” LENGTH LANDS JUST ABOVE YOUR KNEE FOR NATURAL RANGE OF MOTION.
RESPONSIVE FIT
A LIVEWIRE WAISTBAND REACTS AS YOU MOVE, CONTRACTING WHEN ENGAGED FOR A LOCKED-DOWN FEEL.
LIGHTWEIGHT STRETCH
PHANTOM 60% FABRIC ENHANCES MOBILITY TO PROVIDE A LIGHTWEIGHT AND COMFORTABLE FIT IN THE WATER.
MORE BENEFITS • • • • •
19” LENGTH ENHANCES RANGE OF MOTION CIRÉ INTERIOR FOR A SMOOTH FEEL AGAINST THE SKIN EZ FLY CLOSURE REDUCES BULK AND OFFERS A SECURE FIT WELDED SIDE ZIP POCKET FOR SECURE STORAGE REFLECTIVE DETAILING FOR STYLE
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PRODUCT
PHANTOM BOARDSHORTS THE HURLEY PHANTOM BOARDSHORTS ARE MADE WITH QUICK-DRYING, STRETCHY FABRIC FOR COMFORT AND FREEDOM TO MOVE IN THE WATER.
BENEFITS • • • •
EZ FLY CLOSURE FOR REDUCED BULK AND SECURE FIT RECYCLED PHANTOM FABRIC OFFERS 60-PERCENT STRETCH AND SUSTAINABILITY QUICK-DRYING FABRIC OFFERS A LIGHTWEIGHT FIT BACK POCKET
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PRODUCT
SUPERSUEDE BOARDSHORTS THE HURLEY SUPERSUEDE BOARDSHORTS ARE MADE WITH SOFT SUPERSUEDE FABRIC AND A VARIETY OF LENGTHS FOR MAXIMUM COMFORT AND OPTIMAL COVERAGE IN THE SURF OR ON THE SAND.
BENEFITS
• 100% RECYCLED SUPERSUEDE • SILK SCREENED & EMBROIDERED BRANDING • BACK WELT POCKET, SIDE TAPING & ENGINEERED PRINT
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PRODUCT
PHANTOM WALKSHORTS THE HURLEY PHANTOM BOARDWALK MEN’S WALKSHORTS FEATURE STRETCHY, LIGHTWEIGHT PHANTOM FABRIC FOR A COMFORTABLE FIT AND EASE OF MOVEMENT IN THE WATER.
BENEFITS • • • • •
PERFORMANCE FIT FOR COVERAGE AND COMFORT QUICK-DRYING PHANTOM FABRIC CAN BE WORN IN AND OUT OF WATER LIGHTWEIGHT PHANTOM FABRIC OFFERS 30% STRETCH FOR NATURAL RANGE OF MOTION BACK WELT POCKETS AND STASH POCKET FOR VERSATILE STORAGE MESH POCKET BAGS FOR BREATHABLE STORAGE
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PRODUCT
CHINO
84 SLIM
CORMAN 3.0
HURLEY PANTS 84 SLIM PANT
REGULAR FIT IS NOT TOO TIGHT, NOT TOO LOOSE BACK WELT POCKETS WITH COLOR BAR BUTTON
CHINO PANT
SLIM FIT OFFERS TAILORED STYLE ADDED STRETCH FOR NATURAL RANGE OF MOTION
CORMAN 3.0 PANT
TWILL FOR A STURDY, CLASSIC FEEL ADDED STRETCH FOR PERFORMANCE AND COMFORT REGULAR FIT, 32” INSEAM IS NOT TOO SLIM, NOT TOO LOOSE
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PRODUCT
TRI-BLEND
PREMIUM
HURLEY TEES TRI-BLEND
PREMIUM FIT FOR CONTOURED COMFORT TRI-BLEND MOCK TWIST FABRIC FOR SOFT FEEL
PREMIUM
PREMIUM FIT FOR CONTOURED COMFORT SCREEN PRINTED LABEL FOR NO TAG
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PRODUCT
PHANTOM FREE ELITE SANDAL
PHANTOM FREE SANDAL
PHANTOM FREE SLIDE
PHANTOM SANDALS PHANTOM FREE ELITE
THE HURLEY PHANTOM FREE ELITE MEN’S SANDAL FEATURES AN ERGONOMIC LEATHER FOOTBED THAT MIMICS YOUR FOOT’S NATURAL MOVEMENT FOR PREMIUM COMFORT AND EVERYDAY WEAR.
PHANTOM FREE
THE HURLEY PHANTOM FREE MEN’S SANDAL FEATURES A NIKE FREE OUTSOLE AND ERGONOMIC FOOTBED THAT MIMICS YOUR FOOT’S NATURAL MOVEMENT FOR MAXIMUM COMFORT AND ALL-DAY WEAR.
PHANTOM FREE SLIDE
THE HURLEY PHANTOM FREE SLIDE MEN’S SANDAL FEATURES A PERFORATED SLIDE STRAP FOR BREATHABILITY AND EASY ON-AND-OFF.
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PRODUCT
PHANTOM 202 FULLSUIT
PHANTOM WETSUIT THE HURLEY PHANTOM FULLSUIT MEN’S WETSUIT WITH THERMO LIGHT TECHNOLOGY IS DESIGNED WITH A CONTOURED, WATER-TIGHT ZIPPERLESS ENTRY AND SEAMLESS SHOULDERS FOR MINIMAL BULK AND A NATURAL, STREAMLINED FIT. ERGONOMIC SEAMS MAXIMIZE RANGE OF MOTION.
BENEFITS
• THERMO LIGHT TECHNOLOGY PROVIDES THE WARMTH OF A 3MM SUIT WITH A MINIMAL 2MM CONSTRUCTION. COMFORTABLE IN WATER TEMPERATURES FROM 55-65 DEGREES FAHRENHEIT. • SEAMLESS SHOULDER PANELS FOR EASE OF MOTION WHEN PADDLING • ABRASION-RESISTANT, SUPRATEX KNEE PANELS FOR ENHANCED DURABILITY AND IMPACT PROTECTION • SUPERSTRETCH, FLEXLIGHT NEOPRENE EXTERIOR FOR A LIGHTWEIGHT DESIGN & MAXIMUM FLEXIBILITY • POWER SEAMS OFFER LONG-LASTING DURABILITY
PRODUCT DETAILS
• LIQUID TAPE CUFF SEALS • EXTERIOR ACCESS STEALTH KEY POCKET WITH CORD • FABRIC: 80% NEOPRENE/20% NYLON
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PRODUCT
FUSION 302 FULLSUIT
FUSION WETSUIT THE HURLEY FUSION 302 FULLSUIT MEN’S WETSUIT IS MADE WITH STRETCHY, FLEXLIGHT NEOPRENE AND
ANATOMICAL SEAMS FOR MAXIMUM FLEXIBILITY AND RANGE OF MOTION. A CHEST ZIP ENTRY REDUCES BULK AND HELPS KEEP WATER OUT, AND ABRASION-RESISTANT KNEE SHIELDS PROVIDE LASTING COMFORT.
BENEFITS • • • • • • • •
SUPERSTRETCH FLEXLIGHT NEOPRENE FOR MAXIMUM FLEXIBILITY CONTOURED, WATER-TIGHT CHEST ZIP ENTRY FOR EASY CHANGING AND REDUCED FLUSHING HOLLOW FIBER CHEST AND BACK PANELING WICKS WATER AND INSULATES FOR LASTING WARMTH SUPRATEX ABRASION-RESISTANT KNEE SHIELDS PROVIDE COMFORT AND IMPACT PROTECTION PRE-BENT LEG AND ENGINEERED EMBOSSING AT BACK KNEE PROVIDE AN ANATOMICAL FIT SEAM-FREE PADDLE ZONES FOR MAXIMUM RANGE OF MOTION ANATOMICAL SEAMS LET YOU MOVE NATURALLY COMFORTABLE IN WATER TEMPERATURES FROM 55-65 DEGREES FAHRENHEIT
PRODUCT DETAILS
• LIQUID TAPE CUFF SEALS • EXTERIOR ACCESS STEALTH KEY POCKET WITH CORD • CHEST/BACK/SIDE PANELS: 100% 3MM EXOFLEX. ARMS/LEGS: 100% 2MM FLEXLIGHT NEOPRENE. SEAMS: 100% SCS SPLIT NEOPRENE TAPE
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PRODUCT
DRI-FIT SURF SHIRT THE HURLEY DRI-FIT ICON MEN’S SURF SHIRT IS MADE WITH QUICK-DRYING FABRIC THAT’S SOFT TO
THE TOUCH AND STRETCHES FOUR WAYS FOR SUPERB COMFORT AND RANGE OF MOTION. UV FABRIC BLOCKS OUT THE SUN’S HARMFUL RAYS FOR ADDED PROTECTION.
BENEFITS • • • • •
DRI-FIT FABRIC HELPS KEEP YOU DRY AND COMFORTABLE UVA AND UVB PROTECTION FROM THE SUN IN AREAS COVERED BY THE SHIRT (UPF 50+) FOUR-WAY STRETCH FABRIC FOR EXCELLENT RANGE OF MOTION SOFT, LIGHTWEIGHT FABRIC FEELS GREAT AGAINST YOUR SKIN FLAT SEAMS MOVE SMOOTHLY AGAINST YOUR SKIN
PRODUCT DETAILS
• FABRIC: DRI-FIT 100% RECYCLED POLYESTER
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OUTREACH
HURLEY IS PASSIONATE ABOUT HUMANITARIAN PHILANTHROPY. WE HAVE UNIQUE AND POWERFUL RELATIONSHIPS WITH PEOPLE AND ORGANIZATIONS WHO ARE MAKING A SIGNIFICANT DIFFERENCE IN THE WORLD. WE PLACE A PREMIUM ON THESE RELATIONSHIPS, AND ARE WORKING DAILY TO SPREAD THEIR IMPACTFUL MESSAGES, RAISE AWARENESS, AND CONTRIBUTE TO A BETTER WORLD.
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OUTREACH
2O WHO:
HURLEY, WAVES FOR WATER, THE ECOLOGY CENTER
MISSION:
PROVIDE CLEAN DRINKING WATER TO EVERYONE WHO NEEDS IT.
WHY:
HURLEY IS BORN FROM WATER. WHEN WE DISCOVERED THAT 1 IN 6 PEOPLE IN THE WORLD DO NOT HAVE ACCESS TO CLEAN WATER, WE BEGAN TO WONDER: WHAT CAN WE DO TO CHANGE THAT? IN 2008, HURLEY BEGAN ITS WATER INITIATIVE, H2O. WE ARE ABLE TO IMPACT CHANGE ON A LARGER SCALE, RAISING AWARENESS AS A COMPANY AND MAKING WATER BASED DECISIONS.
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OUTREACH
WAVES FOR WATER WHO:
JON ROSE
MISSION:
PUT WATER FILTERS IN THE HANDS OF TRAVELERS, SO THEY CAN IMPACT THE LIVES OF THE LOCALS IN NEED.
WHY:
THERE ARE MILLIONS OF PEOPLE LIVING IN AREAS WITH NO FILTRATION SYSTEMS IN PLACE. IMPOVERISHED AREAS SEE DAILY DEATH TOLLS THAT ARE ATTRIBUTED TO DRINKING DIRTY OR CONTAMINATED WATER. THERE’S NO CLEAN WATER AVAILABLE FOR SURGERY, PUTTING THE WOUNDED AT RISK OF DEATHLY INFECTIONS.
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OUTREACH
LIVING THE DREAM WHO:
SCOTTIE SOMERS
MISSION:
EMPOWER CHILDREN AND YOUNG ADULTS TO EMBRACE THE POSITIVE MESSAGE OF TRULY “LIVING THE DREAM” EVERY DAY, REGARDLESS OF THEIR AFFLICTION.
WHY:
SCOTTIE WAS BORN WITH CYSTIC FIBROSIS, BUT YOU’D NEVER KNOW IT; HE LIVES HIS LIFE WITH POSITIVITY AND SHARES HAPPINESS AND JOY WITH EVERYONE HE MEETS. THE NON-PROFIT PUTS A PREMIUM ON LIFE-CHANGING EXPERIENCES IN THE WORLD OF MUSIC, MAKING IT A PERFECT FOUNDATION FOR HURLEY T0 STAND BEHIND.
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OUTREACH
HURLEY RECORDINGS WHO:
HURLEY
MISSION:
SERVES AS A MARKETING ARM FOR OUR MUSIC PROGRAM. KEEPS US CONNECTED TO MUSIC ON SEVERAL FRONTS.
WHY:
MUSIC IS ONE OF OUR FOUR BRAND PILLARS. THE RECORDING STUDIO WAS OPENED IN 2007 IN ORDER TO INSPIRE YOUNG UP AND COMING ARTISTS WITH RECORDING NEEDS, SERVE AS A PLATFORM TO GET THE THEM TO THE NEXT LEVEL AND HELP CURATE RELATIONSHIPS
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