Tale VI: Mall City Theory

Consumerism Alienation

When people create advanced machines and apply them in daily production and life, this process not only improves social productivity and material wealth, but also stimulates social consumption. Consumers become machines of production and consumption. People are manipulated to buy goods, immersed in the sensory and psychological pleasure brought by consumption, and conduct aimless and irrational consumption. The promotion of merchants through various channels also stimulates the generation of consumption alienation. In order to mobilize people’s desire for consumption, capitalists will shoot and publish various advertisements to induce and encourage people to consume. After a long period of bombarded advertising campaigns, the desires, needs and emotions of consumers have become objects that capitalists can control and manipulate. In a society where consumerism prevails, commodities are not produced for people’s needs, but exist to be consumed by people, and the meaning and value of life can only be reflected through consumption. However, no matter how rich the original life is, facing the infinite desire for consumption, it is also somewhat stretched, and at the same time consumption cannot find the true meaning and value of life. Flooding of imagery produced by the extraordinary flow of post-modem cultural influences over mass communication networks. be overwhelmed by superficial messages and undigested cultural elements, headlines and by endless partial alternatives in every sphere of life.

keyword: consumerism/flood of images