Thinking about typography...
Introduction What is a font? A font is a graphical drawing of shapes of letters and symbols that make up a unified stylistic and compositional system, a set of symbols of certain size and shape. Fonts make up the foundation of graphic design, but most people don’t know anything. The goal of this project is to aknowledge the people who create fonts. This limited edition collection of t-shirt, introduced in a project is in tribute to these people. The choice fell on six classic fonts, Garamond, Clarenden, Didot, Trajan, Gill Sans and Futura. This leaves many more options to explore in the future.
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Garamond Designer Foundry Year Country of origin Category Classification
Claude Garamond/ Jean Jannon — Fifteenth and sixteenth century France Serif Garalde
Claude Garamond came to prominence in the 1540s, first for a Greek typeface he was commissioned to create for the French king Francis I, to be used in a series of books by Robert Estienne. The French court later adopted Garamond’s Roman types for their printing and the typeface influenced type across France and Western Europe. Garamond probably had seen Venetian old-style types from the printing shops of Aldus Manutius. Garamond based much of his lowercase on the handwriting of Angelo Vergecio, librarian to Francis I. When Claude Garamond died in 1561, his punches and matrices were sold to Christopher Plantin, in Antwerp, which enabled the Garamond fonts to be used on many printers. This version became popular in Europe. The only complete set of the original Garamond dies and matrices is at the Plantin-Moretus Museum, in Antwerp, Belgium.
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Didot Designer Foundry Year Country of origin Category Classification
Fermin Didot House of Didot 1784 France Serif Didone
Didot is a name given to a group of typefaces named after the famous French printing and type producing family. The classification is known as modern, or Didone. The typeface we know today was based on a collection of related types developed in the period 1784–1811. Firmin Didot (1764–1836) cut the letters, and cast them as type in Paris. The “Foundry Daylight” version of Didot was commissioned and used by broadcast network CBS for many years alongside its famous “eye” logo.Several revivals of the Didot faces have been made, most of them for hot metal typesetting. Like Bodoni, early digital versions suffered from a syndrome called “dazzle”–the hairline strokes in smaller point sizes nearly disappearing in printing. Among the more successful contemporary adaptations are the ones drawn by Adrian Frutiger for the Linotype foundry, and by Jonathan Hoefler for H&FJ.
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Clarendon Designer Foundry Year Country of origin
Robert Besley Fann St. Foundry 1845 United Kingdom
Category
Slab Serif
Classification
Egyptian
Clarendon is an English slab-serif typeface that was created in England by Robert Besley for the Fann Street Foundry in 1845. Due to its popularity, Besley registered the typeface under Britain’s Ornamental Designs Act of 1842. The patent expired three years later, and other foundries were quick to copy it. Clarendon is considered the first registered typeface, with the original matrices and punches remaining at Stephenson Blake and later residing at the Type Museum, London. They were marketed by Stephenson Blake as Consort. It was named after the Clarendon Press in Oxford. Designs for wood type were made from the mid 1840’s on. The typeface was reworked by the Monotype foundry in 1935. It was also revised by Hermann Eidenbenz and Edouard Hoffmann in 1953, Freeman Craw as Craw.
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Gill Sans Designer Foundry Year Country of origin Category Classification
Eric Gill Monotype Corporation 1927 United Kingdom Sans Serif Lineale Humanist
The original design appeared in 1926 when Douglas Cleverdon opened a bookshop in his home town of Bristol, where Eric Gill painted the fascia over the window in sans-serif capitals that would later be known as Gill Sans. In addition, Gill had sketched a design for Cleverdon, intended as a guide for him to make future notices and announcements. Gill Sans was later released in 1928 by Monotype Corporation. Gill was a well established sculptor, graphic artist and type designer, and the Gill Sans typeface takes inspiration from Edward Johnston’s Johnston typeface for London Underground, which Gill had worked on while apprenticed to Johnston. Eric Gill attempted to make the ultimate legible sans-serif text face.
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Futura Designer Foundry Year Country of origin Category Classification
Paul Renner Bauer 1927-1930 Germany Sans Serif Lineale Geometric
In typography, Futura is a geometric sans-serif typeface designed in 1927 by Paul Renner. It is based on geometric shapes that became representative visual elements of the Bauhaus design style of 1919– 1933. Futura was commercially released in 1927. Although Renner was not associated with the Bauhaus, he shared many of its idioms and believed that a modern typeface should express modern models, rather than be a revival of a previous design. Futura has an appearance of efficiency and forwardness. The typeface is derived from simple geometric forms and is based on strokes of neareven weight, which are low in contrast. This is most visible in the almost perfectly round stroke of the o, which is nonetheless slightly ovoid. In designing Futura, Renner avoided the decorative, eliminating non-essential elements.
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Trajan Designer Foundry Year Country of origin Category Classification
Carol Twombly Adobe Type 1989 United States Serif Glyphic
Trajan is an old style serif typeface designed in 1989 by Carol Twombly for Adobe. The design is based on the letterforms of capitalis monumentalis or Roman square capitals, as used for the inscription at the base of Trajan’s Column from which the typeface takes its name. Since the inscription and its writing form manifests in only one case, Trajan is an all-capitals typeface. Instead, small caps are commonly used, and a more complete set of glyphs contained in Trajan Pro (a 2001 update of the original typeface) includes a lower case of small caps. Although Twombly was the first to do a very literal translation of the Trajan inscription into type, a number of interpretations (with added lowercase alphabets) predate Twombly’s, particularly Emil Rudolf Weiss’ “Weiss” of 1926, Frederic Goudy’s 1930 “Goudy Trajan,” and Warren Chappell’s “Trajanus” of 1939.
Logo
The logo of this limited edition collection of t-shirts is presented by a typographic composition using letters in the above mentioned types: Garamond, Clarendon, Didot, Trajan, Futura, Gill Sans. This symbol should only be used in a black and white combination, like it is shown in the presentation.
Visual identity
A two-sided label with the logo on one side and information about the type on the other plus care instructions
Two sides of the buisness card
DON’T FORGET TO READ ABOUT IT!
100% cotton 100% of soul and love 100% made in Russia
Trajan Designer Foundry Year Country of origin Category
Carol Twombly Adobe Type 1989 United State s Serif Glyphic Type’s Faces Limited edition collection of t-shirts
Trajan is an old style serif typeface designed in 1989 by Carol T wombly for Adobe. The design is based on the lette rforms of capitalis monu mentalis or Roman square capitals, as used for the inscription at the base of Trajan’s Column from which the typeface takes its name. Since the inscription and its writing form manifests in only one case, T rajan is an all-capitals typeface. Instead, small caps are commonly used, and a more complete set of glyphs contained in T rajan Pro (a 2001 update of the original typeface) includes a lower case of sm all caps. Although Twombly was the first to do a ve ry literal translation of the Trajan inscription into type, a number of interpretations (with added lowercase alphabets) predate Twombly’s, par ticularly Emil Rudolf Weiss’ “Weiss” of 1926, Frederic Goudy’s 1930 “Goudy T rajan,” and Warren Chappell’s “Trajanus” of 1939.
Art-director Kiladze Alexander tel: +7 926 2834235 e-mail: 3e963e96@gmail.com
Identity to use
Store exterior
Contacts Alexander Kiladze tel: +7 (926) 283 4235 http://www.facebook.com/kroyooz