FRESHERS
FAIR 2012 Welcome
PACK
Introduction to welcome week Every September/October we welcome over 3,000 new students to the University of Leicester, the majority of whom are moving here from different towns, regions or countries. At the same time current students return to University after the long summer break to start their next year of study. The University and Students’ Union organise many activities to welcome new students or welcome back returning students designed to help them settle in Leicester, to inform them of the services and facilities on offer here and to get them involved in student life right from the start of their experience. Outlined in this pack are details of the opportunities for organisations to become involved in these activities in order to promote their brands and services.
WELCOME MAILINGS Freshers Pack During August we send out a welcome pack to all prospective students that contains a whole host of information that they will need before arriving at University. This takes the form of various leaflets and inserts. We send out around 3,000 packs to our Freshers’ homes and distribute many to international students when they arrive. It is possible to advertise your organisation in this pack. (please note we may opt to provide this pack in the student residences when they arrive) An insert in the pack is a cost effective, easy way to get your company noticed before students arrive in Leicester. Cost: £200 per 1,000 plus VAT Copy deadline – 3rd August 2012
FRESHERS MAGAZINE This will be a 260mm x 210mm magazine with editorial pieces about welfare, entertainment, things you need to know about Leicester and all you need to know about being a student in Leicester. We will be printing 4,000 copies to go in the Freshers packs and to be handed out to International students. There will be advertising opportunities within this publication. Costs: Inside Back cover - £800 Full page (260mm x 210mm) - £700 Half Page (130mm x 210mm) - £500 Quarter page (130mm X 105mm)- £300 Copy deadline – 3rd August 2012
Parent Guidance Info Pack (included in the Freshers’ pack) This is a guide/flyer that includes information on how we help and support the student and the parent. The main focus is on Welfare and will include a letter from our Chief Executive Officer. This is a very focused opportunity to advertise and appropriate message and is only open to a few, relevant organisations. Cost: £600 plus VAT Copy deadline – 3rd August 2012
There will also be an equivalent mail out for Returning and Post Grad students of around 6,000 packs. Cost: £200 per 1,000 plus VAT Copy deadline – 3rd August 2012
ONLINE PROMOTION leicesterunion.com The ULSU website will be fully refreshed for Welcome Week/Freshers and it will provide our students with up to the minute information that will help them get focused, organised and excited about their new life at University. Also this will be a great opportunity to engage with existing students as they are introduced to new features and navigation to support their student experience. There will be a Freshers’ section within the main site which will be updated daily and heavily promoted in the Freshers’ packs and also during Freshers’ fortnight at events and on posters. Advertising will be available from September – Mid October. Costs: Banner adverts (Run of Site) Skyscraper or button options - £150 + VAT Section Sponsorship - £400 + VAT Copy deadline – August 24th 2012 Email shots There will be limited opportunities to place an advertisers message in one of two prospective students mailshots. Details to follow.
EVENTS Freshers’ Fair Our main Freshers' Fair will be on Monday 1st October & Tuesday 2nd October 2012 and will run in conjunction with NUS card registration, and a promotion for a two week programme of social events - which will provide a big draw for students.
In previous years, we have seen an average footfall of 8,000 each day over the duration of the fair. Feedback from last year's attendees was very positive and this year’s Freshers’ Fair should be even bigger and better as it will be held in a dedicated marquee space, located right in the centre of campus. Routes to and from most buildings in campus will take visitors via the entrance to the marquee.
Costs Platinum Stalls – 6ft trestle table provided located in prime positions at the front of the marquee (on our plan these would be stall numbers – 52,51,19,20,30& 31) £1600 for both days – not sold on a one day basis. Half page advert in Fresh Ripple Magazine or A5 insert in Freshers’ mailing Web banner on www.leicesterunion.com 2x Plasma screen ads in the Square All other stalls previously are split into two categories – Local Rate – which is smaller independent local companies £495 per day and £895 for 2 days National rate – larger companies or booked through an agency ie BAM or Campus Group £700 per day and £1120 for 2 days Charity/university departments - £100 per day All stall holders will be listed in the collateral for the event and on the website www.leicesterunion.com and can include website links/contact details Copy deadline – 3rd August 2012 For further information, please contact: Michelle Pickersgill Corporate Events Manager University of Leicester Students' Union Percy Gee Building, University of Leicester University Road Leicester, LE1 7RH t: 0116 223 1150 e: mp325@leicester.ac.uk w: leicesterunion.com
Freshers Fair Deatail MARQUEE
MARQUEE SITE
Located in the central car park - adjacent to the Library, Students’ Union Building, Charles Willson (catering) and Richard Attenborough, Fielding Johnson, Ken Edwards and Computing teaching buildings.
FLOOR PLAN
Space use 53x 1.8m x 1.5m exhibitor spaces SU exhibition located in entrance and exits Interaction zone will either be a refreshment area or a digital wall (large projection screen) or performance space where clubs and societies can promote their club on rolling footage or have live social media feeds. Dressing Flags and banners will be located around adjacent buildings promoting the fair. Opportunities to add logos etc may be available.