Badlands & Wall Drug

Drive through the scenic, rugged landscape of ancient sediments, then stop by one of America's favorite roadside attractions.

Native Americans have used the Badlands as a hunting ground for generations. Today you can catch a glimpse of bighorn sheep, bison, prairie dogs, and blackfooted ferrets. Black-footed ferrets were brought to the brink of extinction in the 1960s due to habitat loss and disease, and were declared extinct in 1979. They were reintroduced into the Badlands in the 1990s, but sightings are still rare.

Millions visit the Badlands every year, and the park is known for its impressive collection of fossils and geological formations. Wide open skies undisturbed by light pollution attract locals and tourists alike to the park to catch incredible sunrises and to stargaze. Whether you choose to hike a trail, drive the scenic loop, or take a break on an overlook—Badlands National Park is one stop you won't want to miss.

After your drive through the Badlands, follow the signs to Wall Drug. What started as a pit stop for free ice water is now one of America's favorite roadside attractions. Stand in front of the drugstore that started it all and you can almost imagine what it was like years ago. Now, the boardwalk hosts retail outlets, a restaurant, a café, and a place for families to get outside and play. The entire complex has so much to offer the building encompasses nearly 76,000 square feet! Fortunately, there's a handy map you can use to navigate it all so you don't miss a thing.

After you’ve seen the T. Rex, tasted a delicious, locally sourced buffalo burger, and purchased a jackalope souvenir, you'll be ready to make the rest of your trek.

At the site

Entrance Fees

Weekly passes to Badlands National Park are $20 per vehicle, or get an annual pass to the park for $40.

Visitor Center

Enjoy interactive exhibits, view a film in the theatre, and visit the bookstore. The center is open daily from 8 a.m.– 4 p.m.

Hiking in the Badlands

Bring water and sun protection, wear appropriate footwear, and stay a respectful distance from wildlife. A good rule of thumb: if the wildlife react to your presence, you are too close!

Don’t Miss It

Be sure to grab free ice water, 5-cent coffee, and an infamous homemade donut when you are at Wall Drug.