differentiate and a thriving
grow
retail business
from apprentice to franchisee to $100 million
the
game has changed knowledge change globalisation
consumer has
more options
they walk funny
better
faster
leaner
We will win because we are better at the customer interface!
how
different are you?
the 80’s ďƒ product
social economic Industrial world & general change shifts to service economy Introduction of text messaging
the 90’s ďƒ service
supplier convergence instant messaging
internet reaches critical mass
the 00’s ďƒ price
easy finance
globalisation intensifies dot com bubble burst
emergence of social media
Today 2010 The Instant Society!
world population – 6.84 billion internet users – 1.9 billion (28%)
mobile broadband users predicted – 1 billion (15%) people subscribed to mobiles – 4.6 billion (67%) Social Media is set to rule this decade
a culture of
innovation
unleashes talent and creativity
1
focuses, motivates and energizes
2
faster and easier to deal with
3
create a culture of innovation “Innovation …a process that uses new knowledge to generate payback”
old strategy vs new strategy
A business development model that is opportunity driven rather than the old strategy based model...
old strategy driven model Vision
Strategy
Top Down Projects
Actions Ideal for stable and non-changing marketplace
new opportunity driven model Strategic Intent
problems
Bottom Up
Top Down
opportunities
staff
customers
suppliers
Ideal for unstable and changing marketplace
5 keys for today’s innovative leader
convince the organisation innovation really matters
empower people
1
listen to staff, customers and suppliers
allocate resources
2
teach them how to think not what to think
invest in your people
3
focus more on developing great people
focus on behaviours
4
make innovation part of what you do
get connected
5
differentiate and
grow
3win.com.au jasondurham.com.au