3x3design selected works
3x3 Design is a design and planning consultancy that builds collaborative platforms linking public, private, and civil society to expand the livability of our cities. Our hands-on design and research process helps clients understand complex data and gain insights to develop impactful and efficient policy, services, and spatial strategies.
CONTENTS 1 spatial analysis i selected works The Postal District
01
Local Bee
05
RTNA
09
ii research Busted!
15
Cell City 1
17
Cell City 2
19
OWS
21
1i
10
Planning and Spatial Analysis selected works
the postal district, downtown houston
01
Date Winter 2012 Location Houston, TX COMPETITION Urban Land Institute
Diverse Works Art Space 0.7 miles, 14 min
Trinity Lutheran School 0.4 miles, 9 min
The Postal District reconnects the city to the environment. The reclaimed waterfront, heavily wooded park, public plazas and rooftop terraces provide numerous opportunities for outdoor living. A variety of design features reduce energy consumption, provide alternatives to driving, and work with the local climate.
Old Sixth Ward 0.9 miles, 18 min
SITE
10 Minute Walking Zone
Hobby Center for the Performing Arts 0.4 miles, 9 min
Houston City Hall 0.6 miles, 13 min
15 Minute Walking Zone
The Cloister Restaurant 0.6 miles, 13 min
20 Minute Walking Zone Minute Maid Park 0.8 miles, 16 min
All data derived from ARC GIS Network Analysis
01
02 Culture & Education Museums and Galleries Landmarks Theatres Libraries Universities
Basic Amenities Police Stations Supermarkets
Leisure and Connectivity Nightlife Gyms Wifi Hotspots Skate Parks
Old Sixth Ward Historic District
Market Square Historic District
01 Walkability The site has excellent pedestrian access to the Skyline, Historic, and Theater Districts. Many amenities are within walking distance. Data Source: All data derived from ARC GIS Network Analysis 02 Amenities Neighboring districts contain many destinations such as museums, theaters, galleries and nighlife. The community surrounding the site is diverse, vibrant and growing. Data Source: Yelp
Public open spaces create spontaneous interaction
Franklin Street rerouted to maintain LOS while directing traffic away from development 03 center and connecting transportation Transportation Networks hubs
The site capitalizes on alternative transportation modes. While Rooftops provide gathering ample is provided, spaces with a viewparking and numerous design features are terraced to maximize waterfront and downtown encourage public transportation, views cycling, and walking. The site is oriented to incorporate new commuter rail access and is near the University of Houston Downtown and Preston Street light rail stations. 03 Massing Strategy Massing slopes down to the waterfront to provide maximum views
Existing post office waterfront and downtown building repurposedviews for office use
03
Structures in conveyance zone built on parking podiums to mitigate flooding
MASSING STRATEGY
Massing slopes down to the waterfront to provide maximum views
05 Site Plan
MASSING STRATEGY
assing slopes down to the waterfront to provide maximum views
04
03
0328.3 SITE PLAN AND MASSING
05
Public open spaces create spontaneous interaction
Franklin Street rerouted to maintain LOS while directing traffic away from development center and connecting transportation hubs Rooftops provide gathering spaces with a view and are terraced to maximize waterfront and downtown views
Existing post office building repurposed for office use
Structures in conveyance zone built on parking podiums to mitigate flooding
PHASING BUILDING USES
The Postal District is a complete neighbor RESIDENTIAL SQUARE featuring a broad range of land uses for it residents Phase 2: 2018 -5%2020 FOOTAGE
Phase 2: 2018 - 2020
Phase 1: 2012-2017Over 20% of the housing provided is7%affordable The neighborhood extends the entertainment, leisure, and hospitality associated with the adjacent Historic and Theater Districts, while providing Houston residents with homes closer to the action. Flexible ground floor space is provided throughout. Public open spaces are designed for gatherings such as concerts, theater, and other events.
13%
Hou
51%
Rental Market Housing
Offic
Reta
For-Sale Market Housing
BUILDING USES
Hote
42%SRO
The Postal District is a complete neighborhood featuring a broad range of land uses for its Rental Affordable Housing residents
Phase 1: 2012-2017 Phase 3: 2021 - 2023
26%
7% Phase 2: 2018 - 2020
For-Sale Affordable Housing
SQUAR Phase 3:RESIDENTIAL 2021 - 2023
5%
Housing Over
20% of the housing provided is afford
6% SMALL SCALE STRATEGIES Office
Retail Hotel
13%
51%
Green rooftops cool the
42%
Colonnades protect pedestrians from heat and provide continuous porous street wall activates street
FOOTAGE
47%
SMALL SCALE STRATEGIES 06
tra nsp o r t ation
Colonnades protect 4% building and provide pedestrians from heat and views of the waterfront provide continuous porous street wall activates street
26%
SQUARE Phase 3: 2021RESIDENTIAL - 2023 Utilize space under freeway for FOOTAGE entertainment venue
Phase 2: 2018 - 2020
Rental Mark
For-Sale Ma SRO
en
vir o n m e n
t
Rental Affor
For-Sale Affo Housing
Over 20% of the housing provided is affordable
SMALL SCALE STRATEGIES 6%
Utilize space under freeway for entertainment venue
07 Phasing Strategies 08 Pedestrian Experience Perspective of waterfront plaza: versatile space used for viewing sporting events, hosts food trucks, and farmers markets
47%
4%
tra nsp o r t ation
06 Small Scale Strategies
6%
07 PHASING
13%
tra nsp o r t ation
Colonnades protect pedestrians from heat4% and provide continuous porous street wall activates street
26%
Phase 3: 2021 - 2023
Permeable paving facilitates drainage for all pedestrian and Rental Market Housing 51% street parking surfaces For-Sale Market Housing
t enGreennrooftops vir o n m e
cool building and provide views of the waterfro
SRO Rental Affordable Housing For-Sale Affordable Housing
Permeable paving facilitates drainage for all pedestrian and street parking surfac
Utilize space under freeway for entertainment venue
SMALL SCALE STRATEGIES
05
tra nsp o r t ation
0328.4 LAND USE STRATEGIES
Colonnades protect pedestrians from heat and provide continuous porous street wall activates street
Green rooftops cool the building and provide views of the waterfront en
vir o n m e n
t
0328.5 PHASING, FINANCES, & SMALL SCALE STRATEGIES
Permeable paving
THE PEDESTRIAN EXPERIENCE 08
PERSPECTIVE OF WATERFRONT PLAZA versatile space used for viewing sporting events, hosts food trucks, and farmers markets
Mapping target markets to improve food access
01 food culture
Date 2013- current Location New York City, NY Client Local Bee user 1 3x3 pinpoints untapped food markets utilizing consumer behavior research and geospatial analysis to strategize service delivery and increase market exposure for a local startup. Through in-depth research investigation, 3x3 helped the client to uncover market trends and define 3 different user profiles for their service. TAGS #Spatial Analysis #Market Research #Organizational Strategy #Consumption Patterns #Neighborhood Demographics
11
user 2
02 01 Demographic Suitability Suitability of census tract areas based on concentration of defined user profiles and presence of identified neighborhood characteristics (i.e. density, demographics, etc.). An additional ‘Food Culture’ analysis was undertaken to triangulate the demographic analysis. Attributes were chosen based off on an assumption that presence functions as an indication of an active food culture in a given neighborhood. 02 FInal Combined Neighborhood Suitability User profile concentration, food culture, and neighborhood attribute characteristics were weighted and combined to yield a score for each census tract. This score was then aggregated at the neighborhood level to yield the final neighborhood suitability score. Data Sources: 2010 US Census 2011 American Community Survey, 5 yr Yelp Zagat WhatIsFresh
A suburban geospatial analysis model was also created to identify optimal site locations in Nassau and Westchester counties based on concentrations of identified user profiles and a number of other complex elements to inform the phasing strategy for their business growth.
03 Transportation Hubs Half mile buffers around trainstation locations to identify high commutertraffic areas. 04 Transportation Networks Map of major arterial corridors through each county. 05 Final Suitability Map: Westchester + Nassau County This map shows the transportation layer overlapped with the neighborhood suitability map. The white spots indicate the presence of transportation hubs within the suitable neighborhoods. These indicate ideal areas to locate distribution sites. Data Sources: 2010 US Census 2011 American Community Survey,
13
03
04
05
COMMUNITY DESIGN FOR INCLUSIVE PLACEMAKING
01
Date June 2012- current Location Jersey City, NJ Client Redstone Townhomes Neighborhood Association
3x3 develops a comprehensive neighborhood action plan using spatial analysis and participatory design methods to reprogram underutilized public space and build community resilience in a rapidly developing area of Jersey City. TAGS #Site Planning #Spatial Design #Geospatial analysis #Workshop Facilitation #Neighborhood Resiliency
07
02
03
01 RTNA Neighborhood Site Google Earth view 02 Neighborhood Assets With its close proximity to New Jersey City University (NJCU), the West Side Avenue Hudson-Bergen Light Rail Station (HBLR), Audubon Community Park, Cortney Fricchione Field Park and Broadman Parkway Park/ Lt. Grover Park, the RTNA site has great potential to be a vibrant community and destination.
R T N A N E I G H B O R H O O D : PEDESTRIAN ACCIDENT HEATMAP 2001-2011
R T N A N E I G H B O R H O O D : PEDESTRIAN ACCIDENT HEATMAP 2001-2011
R T N A N E I G H B O R H O O D : PEDESTRIAN ACCIDENT HEATMAP 2001-2011
03 Pedestrian Experience Map The deteriorated pedestrian experience and parking surplus can deter residents from actually Great Notsurvey walkableof sidewalk walking. A conditions revealed that a large amount of sidewalks are not Standard Width - 2 ppl “Unwalkable” actually walkable. can as inability to pass Greatbe defined Not walkable a stroller or wheelchair along a Enlarged Width - 4 to ppl abrupt grade sidewalk due level changes. Standard Width - 2 ppl Pedestrian Crossing Enlarged Width 4 ppl Great Not -walkable Pedestrian Crossing Standard Width - 2 ppl Street Tree Dead Tree Enlarged Width - 4 ppl Traffic Sign Street Tree
Trash Tree Can Dead
Pedestrian Crossing
To assess safety conditions for RTNA residents and visitors NJDOT accident reports and CAIT pedestrian accident reports were queried. Findings led to the identification of critical intervention locations for traffic calming measures.
R T N A N E I G H B O R H O O D : PEDESTRIAN ACCIDENT HEATMAP 2001-2011
Pedestrian Accidents 0
10
05 In the year 2011 alone, there were 59 reported accidents resulting in 12 injuries within a quarter-mile radius of the neighborhood. Most of these accidents occurred along the arterial roads bordering the neighborhood. The majority of these accidents occurred during the work week (83%) and about 46% of the 59 accidents occurred during rush hours. 06 Over a seven year period from 2003-2010, there were a total of 44 accidents involving pedestrians in the study area. Of these accidents. 48% involved minors and of these minors, 76% were children under 12. The majority of these occurred during the weekday, while only 4 occurred during the weekends. Again, about half (52%) the accidents occurred during rush hours.
09
05
21 minors in 44 pedestrian
Injuries Accidents
accidents
2003 - 2010 pedestrian accident map data source: Center for Advanced Infrastructure and Transportation (CAIT) @ Rutgers University
59 car
accidents in
1 year
2011 vehicular accident map data source: New Jersey Department of Transportation (NJDOT)
06
Our spatial analysis led to the identification of critical intervention zones throughout the neighborhood.
07
dog park
07 Proposed plan for Lt. Rober Grover Park. 08 Lt. Robert Grover Park [Mass Urban]
vegetable beds event space
09 Broadman Plaza Inlet [Mass Urban]
play space
10 Improvements in pedestrian networks and connectivity. This includes: sidewalk bridges, bike sharrows, speed humps, and bioswales. [Mass Urban] 11 New Jersey City University Streetscape Improvements [Mass Urban]
bike racks
08 08 09 10 07 11
09 10 11
1ii
Planning and Spatial Analysis selected research
Busted! Vendor Fines in Manhattan
busted! street vendor fines in manhattan
01
A Case for Making street vending Rules clear and Flexible
Date Spring 2011 Location New York City, NY Client the Street Vendor Project
Statement of Purpose:
Street vending has a rich history in New York City. It provides employment, stimulates the economy, and contributes to more vibrant streets. But the regulatory land- scape continues to be heavily restricted and difficult to navigate for vendors. Data Sources: New York City Administrative Code for the Department of Health & Mental Hygiene Rules of the City of New York for the Department of Consumer Affairs The Street Vendor Project
15
In Manhattan, street vendor fines are endemic. Street and spatial restrictions, in regards to street vendors, are complicated and unnecessary; yet a spatial analysis of where vending violations occur has never been conducted. A complete map of where and how vending is regulated has never been made. This report uses Geographic Information Systems (GIS) to bridge this gap. By mapping the location of vendor fines, the patchwork of street and spatial regulations, and how much the city collects on these violations, we argue the current fine system needs reworking. We hope this analysis contributes to a greater discussion by the Columbia University Street Vendor Studio of how street vending can better serve the City. Jackie Keliiaa
Vanessa Smith
13%
Michael Snidal
Within a 1000 foot radius of the World Trade Center...
of tickets issued within 1000 foot radius of
Times Square
tickets issued: 1,997 amount levied: $1,289,180 amount paid: $27,854; % paid: 2%
11%
of tickets issued within 1000 foot radius of
World Trade Center
18,000 vendor fines. Vendor fines in NYC are endemic. 34% of vendor fines for spatial violations 10% of fines related to street restrictions Density of over
02
01 Kernel density spatial analysis revealed that tickets are heavily concentrated in Midtown and lower Manhattan. 02 The street restriction for three common vendor types: Food, General Merchandise, and First Amendment vendors, illustrate the complexity of the existing regulations.
After comparing the final density map against the street vending restrictions map, it became clear that areas with highest tickets were areas with the strictest street restrictions. Almost 50% of all fines were related to street and spatial regulations.
CELL CITY: urban mobility Date Spring 2012 Location Mexico City, Mexico Client Telefonica
Using cellular data provided by Telefonica, the research team tracked movement and flow throughout Mexico City at any given hour of the day and day of the week. We used this data to study the movements and interactions of two different population groups to understand how socio-economic status affects the personal experience of the city. Our hypothesis predicted the lower income group to have greater connections to rural areas outside of the city while higher-income groups, with greater access to transportation options, would have greater mobility within the city. Data Sources: Telefonica Mexico City Census Data
17
interaction nodes izcalli movement
50.3% insured Cuautitlan Izcalli
valle de chalco movement
central business district 6.7% insured Valle de Chalco Solidaridad
MOVEMENT 01
02
04
03
05 M 01:00
M 12:00
T 00:00
T 12:00
W 16:00
W 22:00
R 4:00
R 10:00
01, 02 Communication Patterns
[02] Two boroughs were isolated for analysis using healthcare coverage normalized by borough population as an indicator of income group. [01] Call volumes in two boroughs - one more economically advantaged throughout most of the week, peak call volumes are inverse.
trips from valle de chalco trips from izcalli urbanized areas
03 Interaction Nodes
A burn out map of total movement from each borough using transparencies to display overlaps in movement - gray areas indicate most interaction.
04 Frames
http://vimeo.com/41854119
05 Spider Map
Map of total trips taken from each borough and the total distance traveled from each borough.
N
36,701 km traveled 647,178 km traveled
cell city: spaces of consumption Date Spring 2012 Location Mexico City, Mexico Client Telefonica
These data sketches explore the spatial patterns of consumption in Mexico City - a global city in transition. Cell phone data from one of Mexico City’s primary providers indicates the location of all cell phone users at any given time during any given day of the week. With the city opening up as a port to the global economy and public interaction increasingly taking place in shopping centers over more traditional venues such as parks and pedestrian ways, the data was used to examine the new public spaces of consumption. Data Sources: Telefonica Mexico City Census Data
19
C.B.D.
PUBLIC SPACE CALL PATTERNS sun PARKS
PARKS PARKS CALL CALL VOLUME VOLUME
SHOPPING CALL VOLUME MON 12:00
SUN 12:00
-0 0 .0 . 0 1 0 . 0 18 00 03 8 7 2 833 0. - 0 0 .0 02 0. 2 . 00 00 49 48 7 8 - 0 0. 9 - 0. 03 0. . 0 03 6 01 10 68 1 9 -0 7 -0 .0 0. 69 .0 01 13 2 2 33 -0 .0 19 6
00
00 0.
01
00 0.
00 0 0.
-0 .0 01 13 2 33 -0 .0 19 6 0.
11 0. 0
0. 0
08
-0
.0 10 9
.0 07 9
-0
03 2 00 33
0.
0.
12:00
SUN 12:00
-0 .0
12:00
CALL VOLUME 00
CALL VOLUME
00 0
-0
33
SHOPPING
SHOPPING
0.
12:00
.0
2
0. 00 0.0 00 0.00 00 0010 --00 0.0 .0.0 0.1 108 080 372 83 3- 0 0. -.0 00.2 2 . 0409 040 87 89 -00. 0. 0. 00.3 0618 031607 1- 0 9 - 0.0 0. .069 01 132
6 2 13
.0
.0
-0
-0
33
01 0.
1
19
9 9
07
10 .0
-0 8
01
00 0.
0.
2
.0
03 .0
-0
-0 0
33
00
00
0.
SUN MON12:00 12:00 Call Volume 6
12:00
SUN 12:00 Call Volume
12:00
19
CALL VOLUME
0.
C.B.D.
PUBLIC SPACE PUBLIC SPACE CALL PATTERNS mon CALL PATTERNS
12:00
CONSUMPTION PATTERNS 01
02
03
04
05
01 Cell Service Distribution Map of the relationship of BTS towers - cell phone towers - to voronoi polygons overlayed on Mexico City. 02-03 Cell Service Distribution Heat maps of shopping centers compared to call volumes at noon on Sunday and Monday. 04-05 Cell Service Distribution Abstracted maps of [02,03] Call volumes are more concentrated in the central business district on Monday - during the work week compared to Sunday where the call volumes are more evenly geographically distributed - bearing some correlation to the shopping centers.
MEDIA + SOCIAL MOVEMENT
21
10/1
oct 1 - 15
aggregate of geo-tagged flickr uploads tagged ‘occupy wall street’ + ‘zuccotti’
sept 1 -17
A study of the physical movement of a social movement, this study attempts to understand the physical expanse of the Occupy Wall Street (OWS) movement in New York City from the onset of the occupation until the phsyical abandonment of Zuccotti Park. Because official media coverage of OWS did not start until 17 days after the first day of protest, the official media event coverage was compared with social media coverage. New York Times and Flickr APIs were queried and used as indicators of mainstream media and social media.
9/17
sept 18- 30
Date Spring 2012 Location New York City, NY
new media + social change
11/1
nov 15 - 30
nov 1 -15
oct 16 -31
Did official media sources played a role in acheiving critical mass for the movement? The relationship between the two indicates an initial predominance of social media coverage while eventually the mainstream media increased their reporting on the events. The flickr photos are an indicator not only of the number of participants but also observers - an indicator of public attention and interference into daily city life. number of New York Times articles written containing the words ‘occupy wall street’ and ‘zuccotti’ number of flickr users each day who uploaded photos tagged with ‘occupy wall street’ + ‘zuccotti’ V