LU CHIEN I ’s PORTFOLIO
Contents
ABOUT ME 01
GRAPHIC DESIGN 47 98.6째F
DOCUMENTARY FILM 05 VOLUNTEERS OF CITY
ANIMATION 19 COOKIE ROLLS AND ROLLS WHAT MATTERS TO YOU
VISUAL EFFECT DESIGN 35 THE MOMENT
ADVERTISING DESIGN 41 CHUNGHUA PERFUME
LITERARY MONOPOLY WE LOVE EARTH WHAT MATTERS TO YOU UNCONCERNED
CHARACTER DESIGN 59 CHARACTER OF 85째C CAFE
WEBSITE DESIGN 65 LINE SHOW STUDIO WEBSITE MAX LIFE NEWSLETTER
AB
BOUT ME MISS LU 03 04
ABOUT ME
MISS LU Personal Data NAME D.O.B MOBILE E MAIL ADDRESS 3
LU, CHIEN-I 08 Mar. 1989 +886-918-663-795 chieeni@gmai.com.tw 11F., No.1317, Zhongzheng Rd., Taoyuan City, Taoyuan County 330, Taiwan (R.O.C.)
Eduation Sep. 2007- Jun. 2011
Tatung University, Taipei, Taiwan Bachelor of Science Industrial Design Major in Media Design
Experience Nov. 2011- Sep. 2012
Extracurricular Eastern Realty Company, Taipei, Taiwan Position: Web visual designer Designed corporate websites and banners Advertised company using online search engines
Aug. 2011-Nov. 2011
Max Life Company, Taoyuan, Taiwan Position: Web visual designer Designed corporate websites and banners
Sep. 2010-May. 2011
Tatung University, Graduate production, Industrial Design Dept Position: Finance officer
Sep. 2009-Jun. 2010
Tatung University, Student Organization, Industrial Design Dept Position: Art team member
Jul. 2009-Aug. 2009
Line Show Studio, Taipei, Taiwan Position: Assistant Designer Designed websites, posters, and manuals
May 2009
Volunteered at 28th YODET Young Design Exhibition
March 2009
Volunteered at ”Linking Park” Spring Artists Open Studio
June 2011 May 2011 April 2010
Discovery Film competition - Participant 30th YODET Young Design Exhibition - Participant 19th Times Young Creative Award of Graphic Design Participant
October 2009 I Card, I Design - Nominated August 2009 Happy Light“Pika Pika” Award of photography - third place & Popular Special Award April 2009 18th Times Young Creative Award of Graphic Design Nominated March 2009 Tatung University - Navigation system for the campus natural ecosystem - Masterpiece
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DOCUM
MENTARY FILM
VOLUNTEERS OF CITY 07 18
DOCUMENTARY FILM
VOLENTEERS OF CITY 3min 04sec
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This is a documentary about volunteers. We considered that the volunteers are unknown heroes in Taiwan. The formal film is a short documentary. In addition, we also filmed five short pieces about individual organizations we visited. In the individual organizations parts, you can better understand what they are doing and what they want to do for Taiwan.
DESIGNERS Lu, Chien-I Chen, Jing-Yi Chen, Chien-Ju Cheng, Kai-Jen Li, Jia-Yuan Hsieh, Meng-Yu
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DOCUMENTARY FILM
VOLENTEERS OF CITY Concept In the same city, and the same 24 hour period, but the differences are in what they choose to devote themselves to. 9
VOLUNTEERS OF CITY is a documentary about volunteers in five different areas, who are all willing to spend their time attempting to care for people, animals or the environment in Taiwan. They whole heartedly do their jobs to help and hope that Taiwan will be better. As designers, our responsibility is recording by film, in this way we interpret what we have seen and experienced. Moreover, we hope to make people moved by this film and hope to pass through the spirit of documentary, VOLUNTEERS OF CITY.
Our Design Process At the beginning, we had trouble in using the video camera. This was our first time to try designing a documentary. We were not familiar with our equipment, therefore, when we saw our first shoot on the computer; it was not in line with our expectations. After this experience, we started not only to learn more about our device but also to see a lot of video to improve our perception, and hoped it would help us to able to take better frames. During shooting this documentary, the most difficult things were choosing the right organizations and how to make people affected by our
film. We think the most important part of doing our documentary is to make people feel touched by it, only in this way, will our film be meaningful. The theme of our shooting covers five volunteer groups from different areas. We did a lot of trade-offs to present the formal film within three minutes, and let people understand this story in the shortest time. It is not usual to do a three-minute documentary, however, we did our best to change a long story into a condensed film and splicing it made it more powerful. Hard work does pay, as we finally finished the
film and we were all proud of our work. It was a great lesson for me to better understand about the importance of teamwork and clearly know that design is a potent medium for moving people’s hearts, changing their opinions and thus making the world a better place. 10
Photos of our woking
DOCUMENTARY FILM
VOLENTEERS OF CITY Scene Capture
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DOCUMENTARY FILM
VOLENTEERS OF CITY Scene Capture
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DOCUMENTARY FILM
VOLENTEERS OF CITY Postcard The five different kinds of postcard have two sides, each with two photographs and a topic. The postcards we designed were printed on transparent sheet, so that it has a gloss on it. Although it was our first attempt, the results were pretty good. 15
Interactive Flash In order to introduce details of the five different volunteer units in the exhibition, we designed an interactive flash menu, which contained detailed referral concepts and entire individual organizations with videos. Audiences are able to gain a more in-depth understanding about volunteer organizations from this interactive flash presenter in our exhibit.
captures of interactive flash
exhibition
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DOCUMENTARY FILM
VOLENTEERS OF CITY Exhibition
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Working on VOLUNTEERS OF CITY from scratch, from simple information into a complete work presented in the exhibition, and the sense of accomplishment we gained in the process cannot be put into words. When we explained to the audiences in the exhibition, they gave us some support and encouragement at the same time, and even provided more information to us and shared their own experiences. These interactions have increased the value of this work VOLUNTEERS OF CITY, and let us have the power to move forward. Although tired, the four-day exhibition was really worthwhile. Thanks to the help of our instructor, friends, classmates, and all of the volunteers in our film.
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AN
NIMATION COOKIE ROLLS AND ROLLS 21 30 WHAT MATTERS TO YOU 31 34
ANIMATION
Cookie Rolls And Rolls Story
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The beginning of this story is a greedy little mouse who wants to steal a biscuit from a grocery, however, it did not expect that the cookie would fall to the ground and start rolling away. In the end, does the hungry mouse eat the cookie as its fulfilled wish or endlessly chase it?
First draft
Story Board
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07 ~ 12
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ANIMATION
Cookie Rolls And Rolls Character Design
Mouse
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sketch
Dog
Backer 24
Girl
Police
ANIMATION
Cookie Rolls And Rolls Scene Design
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Practice Because this is a small animation, I began to study the physical movements of the characters and found that creating the action requires very profound knowledge. So we started learning it from books and carefully observed the movement on Videos. Finally, we found some tips and the action of the roles become much smoother.
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ANIMATION
Cookie Rolls And Rolls Scene Capture
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Title - The cookie
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The cookie was eaten
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Houses get into the scene layer by layer
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The sun rises as usual
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Zoom in to a grocery
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A mouse go through the grocery
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He saw a box of cookie was opened
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He wanted to get one of them
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He jumped up and reached one piece of the 09 cookie
But the cookie fell to the ground and started 10 rolling away
A cat was sleeping on a chair
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She heard some voice
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She saw the mouse running past her
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A girl and her dog was buying some bread 17
She jumped down and started chasing it
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15 Around the corner
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They run pass the corner
18 The dog started chasing the cat
19 The girl started running without paying, so the backer started chasing them
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ANIMATION
Cookie Rolls And Rolls Scene Capture
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They ran by him
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He though it is too dangerous so he wanted 26 to stop them
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A police was walking on the street
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They ran and ran
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He picked it up and ate it
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They ran into a park
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A baby was playing there
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35 The baby was happy but the mouse was not 36
ANIMATION
What Matters To You Story
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There are many things to worry about in our mind, and what matters to you? I thought about the answer to this question for a long time, and finally decided to follow my mental initial thoughts. I think my family is what I care about most. In any case, your family is your best patron.
First draft
Character Design I hope that this story will show the most pure feelings, so I designed my character with just simple lines. I think simple lines make the audience pay more attention to what you mean.
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The little boy
ANIMATION
What Matters To You Scene Capture
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01 Turn on the screen
02 Tittle - What Matters To You
03 The little boy walked in
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05 He squatted down
06 He took out the key
07 The door was opened
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09 A lot of sign come out
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Paper airplane fly to the little boy
What matters to you?
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14 He opened the paper
15 The paper started appearing a picture
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17 It is his family
18 He was very happy to see that
19 The door opened again
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VISUA
AL EFFECT DESIGN
THE MOMENT 37 40
VISUAL EFFECT FILM
The Moment Story
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This is a story about photography. A man, who really loves to take pictures, found he always sees different things in his own photos. And suddenly he found the world in his camera is different from the reality. We chose the blue tones of the image, and made the movie so it has a strong special color.
Story Board
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VISUAL EFFECT FILM
The Moment Scene Capture
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The boy was taking pictures
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He went taking pictures again
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Appeared a lot of he in the scene
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He was looking at the pictures and felt the pictures were not good
He was taking pictures at night
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He found someone was chasing him
When he suddenly turn his head
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He saw someone was in front of him
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He ran and ran
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ADV
VERTISING DESIGN
CHUNGHUA PERFUME
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ADVERTISING DESIGN
Chunhua Perfume Market Research
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In the beginning, I did market research. I collected a lot of commercial perfume bottles, and classified each according to their color and bottle curve. The results showed that the bottle with the round shape and the elegant color are more popular than other kinds.
Creative Thinking I chose round as the starting point for the design. I also chose the Oriental sense of window grilles. I think the windows are associated with buildings inside and outside and the window grilles let pedestrians passing by stop to admire its beautiful pattern. Just as perfume not only adds color between people, but also makes a good impression.
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sketch
ADVERTISING DESIGN
Chunhua Perfume Model & Photographic I used transparent soap and dyed it blue to create the model, and used metal laser cutting to create the window grilles as part of the perfume bottle. 45
Advertising Scene Capture
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GRAPHIC DESIGN
98.6째F
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LITERARY MONOPOLY
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WE LOVE EARTH
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WHAT MATTERS TO YOU
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UNCONCERNED
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GRAPHIC DESIGN
98.6째F
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The theme of our graduation design exhibition is 98.6 째 F, and this idea is to use our own temperature to change the world. Now people rely a lot on using technology products in social communication, however, we hope we could have more interaction between people, and make people closer. And we think 98.6째 F is the temperature of human contact.
Sketch
Poster Design
The gap in the middle of the palm of your hands becomes a smiling face, and it distributes the contact temperature and happiness.
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GRAPHIC DESIGN
Literar Monopoly Taipei has numerous activities. We record them and let the Literary Monopoly laed us to take the memories of Taipei back home with our steps. 51
Sketch
Poster Design
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GRAPHIC DESIGN
We Love Earth
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On a hot summer night, eleven persons, ten flashlights, and a camera, we were happy playing with light. At that moment, design and fun is no distance. I believe that a healthy Earth can bring more laughter! Turn off the lights, and join us! Do something that is good for the earth and care about the environment!
Poster Design
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GRAPHIC DESIGN
What Matters To You Poster Design
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There is something important to us in our mind and we always think of it. Just like we get a key, and always lock in our hearts. However, we are locked by it, too.
Sketch
What matters to you was something alwaye luck on our mind Find your key and search where it is!
There is something important to us in our mind and we always think of it.Just like we get a key, and always lock in our hearts. However, we are locked by it, too.
Poster Design We are like light bulbs; heat and light for our lives. Things you care about will shine because of you. So shine for the important things in you.
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Sketch
We are like light bulbs; heat and light for our lives. Things you care about will shine because of you. So shine for the important things of you.
GRAPHIC DESIGN
Unconcerned
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When no life robot can beg, so will you choose a clean but no life robots, or dirty but living beggar? The idea of this poster is from a design of a begging robot which I had seen at an exhibition in Taipei Fine Arts Museum. The artist makes a begging robot with a recycled computer, and photographed the reactions of passers-by on the robot. As we can imagine, the technology robot attracted people’s attention but not the real beggar. I think the community might be too cold in how it treats people, and we are too believing in the technology we have.
Sketch
Poster Design
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CH
HARACTER DESIGN
CHARACTER OF 85째C CAFE 61 64
CHARACTER DESIGN
Character of 85°C cafe This is a work of design for a character for a business or a shop. I choose 85°C café as my object. 85°C café is a cafe and bakery specializing in coffee, cakes, and breads. Each cup of coffee is brewed individually, and at affordable prices. 61
Think of 85°C café, freshly brewed coffee and delicious cake first come up in my mind, and the warm-feeling and comfortable environment are also the impression it gives me. So I use sheep as the protagonist since most people also feel warm and comfortable about sheep. Sheep wool’s texture is like cream and can be used in both the coffee and cake. It means the roles and the product can be more closely related.
The Initial Role Setting Each character has a different personality represent different flavors of coffee or cake.
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85째C Coffee
Truffle Cake
Cream Cheesecake
Sea Salt Coffee
Strawberry Cream Cake
CHARACTER DESIGN
Character of 85째C cafe Character Design Body as coffee, hair as cream, straw sticking out on the top of the head. Full of cream and freshly brewed coffee gives a warm feeling.
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Figurine
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WEBSITE DESIGN
LINE SHOW STUDIO WEBSITE 67 68 69 70 MAX LIFE NEWSLETTER
WEBSITE DESIGN
Line Show Studio Website
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This is a website which I designed for “Line Show Studio� when I did internship there. Most of the service segments of this studio are from the medical industry, so I designed this website with gray color. I think this could make viewers feel more comfortable and more professional about the studio.
Homepage
The middle part of the picture will be transformed by the slide, and the right side of the classified options can be clicked in order to see other works, and the left side of the classification in order to switch the tap. Clicking on the right side of the image above the classification option, and small pictures on the top right will appear. You can click those small pictures to see more from the works. You can also use the right two round left and right options to make the screen rotation broadcasting work.
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WEBSITE DESIGN
Max Life Newsletter
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This newsletter is used to provide "Max Life" members monthly information. I designed 7 types of version, and they were very satisfied with all the design. I tried a lot of different styles to produce these newsletters, and it was very interesting.
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