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Prior to the photo editor of a major car magazine, Jorge Garza was a successful freelance photographer for eight years. His office was his home. "It was tough because I slept late and worked up in the kitchen. But when I realized that there are rules when you are is your own boss, everything changed, "he recalls. So, if you plan to or already run a small business from home, consider some factors to start and develop your business successfully. 1. Enjoy what you do. For a project to be successful it is important that you like, believe in it and enjoy it. "I studied industrial engineering and in the eighth semester I took a photography course. There I decided I wanted to do this forever, "says Garza. Although risky, he knew he would be better off doing what he loved. When a person performs work that is excited and, therefore, makes every effort to get it right, the customer perceives it. This, over time, becomes continuous cash flow. 2. Looks like a pro. If you are a sell beauty products that will inevitably look flawless day. Or, if represent a natural products company it is best to have a good figure and people see you eat your products. Only then will gain the trust of your prospects and will keep you captive to those who already bought. "No matter what you do you should always have a good appearance. That makes the difference between a professional and someone who is just trying their luck, especially when you are your own business, "advises the photographer. 3. Prepare to be the best. "The first time I was asked to photograph watches gave bad work. I did not know that the hands should be noted at 10:15, otherwise, the brand is not, "says Garza. This experience led him not only to find courses and diplomas, but to look through magazines and learn the tricks that photographers use large. If you work independently, subscribe to publications and newsletters, investigates how to develop your own sales strategy, management, marketing and advertising, and analyze what your competition. 4. Design and build your space. "I used to work in the breakfast room until my wife said, or put your camera in place or not going back to cooking," says George. If you live in an apartment, for example, you have to invest large amounts, simply choose a space and separate to have your own office or warehouse.
Garza remodels a given area, away from things that could distract you (like television) and even set up a gallery to display their pieces. If your clothes or cosmetics commercial case, it is best to have the space clean and tidy so that your customers feel that dealing with a professional. Do not forget to ask your family to respect your work area. 5. Take your office wherever you want. "I spent more hours on the street in 'my office'. So I bought a Smartphone, which received the mails from customers who needed my services, I checked online if I had been deposited into my bank account and could even chat with my friends, "said Garza. The income of a smart phone with unlimited internet is $ 500 to $ 800 (depending on the company you hire a rate plan). Also on the market and mini-computers or laptops from $ 3,500 equipped with basic tools such as word processing, spreadsheet, and wireless Internet. 6. Customize your offer. One of the advantages of having a home business is that you have the ability to offer a service tailored to each person. From deliver the goods or order the day and under the conditions indicated, to send emails announcing packages designed exclusively for each of your customers. Anything goes. " I knew my customers what they wanted and so arming my marketing strategies. For example, in trade magazines value on date of delivery, while in social studies is a plus get the names of the people photographed at an event, "he says. 7. Adds value to your offer. This is a time where people value their time. Car wash in 15 minutes, 30 minutes or the pizza is free, and so on. Therefore, it is important that your customers and prospects will see in your products or services the way to solve a problem and make life easier. "I've heard several people say devil you know is better than good to know. If there are businesses that succeed because they are the least bad, imagine how far will come with a quality service, "said Garza. 8. Sell only benefits. When you talk about your product or service always begins with the testimony of your current customers. We also recommend that your advertising-whether flyers, website, blog, newsletters and other media such as email and Facebook and Twitter profiles, you include the experiences of your customers satisfied. "With the gallery home I rode my friends saw my work and recommended me. I think one way to promote your freelance work is word of mouth recommendation: it is cheap and always get the message, "says the photographer. 9. Create personal ties. Make your customer feel that your concentration, effort and creativity are at the project for which you were hired, and just stop being a supplier to become an expert advisor. "Every time I hired for a session became part of my heart in every photo and that people perceived it. It seems magical, but that attitude attracts more customers. " 10. Organize your time. One of the recurring problems of entrepreneurs operating from home is without a working method. Results: work at midnight, working weekends, holidays and delayed deliveries outside of time. Hence, the need to set working hours just like if you work for a company.
We must also design efficient processes to eliminate unnecessary steps in your daily operations. 11. Put a price on your work. If manufacturing your products, you sell by catalog or lend services, calculate how much you invest to produce or generate your offer, then research the prices of your competition and so have an idea of what the correct fare. Even if you work on your own remember that you are a professional and that your work has added value. When setting the price you should consider your studies, which have invested in your training and experience to become the best. 12. Learn to collect. Seems obvious advice, but in practice not everyone knows to do it. To start, sell your products or offer your services among your acquaintances, friends and family this way, you can design collection strategies according to each profile. Set deadlines to collect, they should go from 15 to 30 days. Remember that as you add new users, this work will be easier. 13. Make your business self-sufficient. A big mistake is to finance the projects of your customers with your own resources. It is best to ask for a deposit (normally 50% of the total) and the remaining cash it once the contract or delivered the goods. On the other hand, to make an inventory, request a loan to the bank and even one of your suppliers to always have enough units to meet the demand of your customers. Rule of thumb: one thing is the money business, other own money and another which destine to your home. 14. Design multiple forms of payment. You do not have to go to the office or home to charge your customers. One option is to open a bank account intended only to revenue of your business. So, your customers can depositaries pickup or make a transfer via online banking. Another way to ensure a constant flow of cash in your business is to design different payment schemes. It is better to give extensions, but this is just the exception and not the rule. 15. Pay your taxes. "With receipts of fees can work for large companies. Just do not forget to pay your taxes on time and at the end of the fiscal year, you can even get a refund by the Ministry of Finance," advises Garza. To streamline this task engages the services of an accountant to help you have your accounts in order.
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