Cares magazine 03 15 web by CARES Magazine

Women in Nonproﬁt Leadership The Center for Nonproﬁt Communication Page 26

The Importance of Nonproﬁt Communication and Education by Amy Michael Page 28

Not for Proﬁts and Marketing by J.W. Gibbs Page 29

Dan Prater Founder and Director

Founder and Director e Center for Nonproﬁt Communication at Drury University

Photo by: Kathryn Whitney Photography

Membership Directory CARES Magazine would like to introduce the following Members of the magazine. Members must have nonprofit status and provide services to our community. If you are interested in becoming a member, please call us at 417-849-2273 for more information. Alzheimer’s Association

Boy Scouts of America Ozark Trails Council

1630 West Elfindale Springfield Mo 65807 (417) 886-2199 alz.org/greatermissouri

American Red Cross: Southern Missouri Region

1616 S Eastgate Ave Springfield, MO 65809 P 417.883.1636 x233 www.ozarktrailsbsa.org

Giving Help & Hope to Families Impacted by Breast Cancer

1545 N West Bypass Springfield, MO 65803 417-832-9500 www.redcross.org

1039 W Nichols Springfield, MO 65802 417-864-4167 www.bridgesforyouth.net

1935 South Campbell Ave Springfield, MO 65807 417-891-5334 www.fitness.basspro.com

Care to Learn 411 N Sherman Parkway Springfield, MO 65802 417-862-7771 www.caretolearnfund.org

Volunteers Needed!!!

Big Brothers Big Sisters (BBBS) 3372 W Battlefield St Springfield, MO 65807 417-889-9136

www.bigbro.com

330 N Jefferson Ave Springfield, MO 65806 417-862-3838 www.bcfo.org

Bridges for Youth

Bass Pro Outdoor Fitness Festival

Want to Volunteer but just don't know where to go, who needs you, and if you will fit with their schedule and skills needed? Log on to www.goicare.com and navigate to the Springfield location. Go to Volunteer and register for FREE! You can create a profile, select your skill set, choose which nonprofits you want to work with and even put in your availability! Visit our site now to register as a volunteer for FREE!!!

Breast Cancer Foundation of the Ozarks (BCFO)

Children’s Miracle Network 3525 S National Ave Suite 203 Springfield, MO 65807 417-269-5437 www.coxhealthcmn.com

Drury University 900 N Benton Ave Springfield, MO 65802 417-873-7879 www.drury.edu

Equi-Librium Therapy Center 8710 E State Hwy AD Rogersville, MO 65742 417-830-1409 www.etctherapy.org

Female Leaders in Philanthropy (FLiP) 320 N Jefferson Ave Springfield, MO 65806 417-863-7700 www.uwozarks.com/flip.asp

First Baptist Church 525 South Ave Springfield, MO 65806 417-866-7202 www.fbcspringfield.com

Foundation for Springfield Public Schools 1131 Boonville Springfield, MO 65802 417-523-0144 www.supportsps.org

Girls on the Run 1722 S Glenstone, Suite JJ Springfield, MO 65804 417-763-3646 http://gotrswmo.org

Community Partnership 330 N Jefferson Ave Springfield, MO 65806 417-888-2020 www.commpartnership.org ONSUMER REDIT OUNSELING ERVICE of Springfield • Joplin West Plains

Consumer Credit Counseling Service 1515 S Glenstone Springfield, MO 65804 417-889-7474 www.cccsoftheozarks.org

Council of Churches of the Ozarks 627 N Glenstone Ave Springfield, MO 65802 417-862-3586 www.ccozarks.org

Developmental Center of the Ozarks 1545 E Pythian Springfield, MO 65802 417-892-0896 www.dcoonline.com

Great Circle 1212 West Lombard Springfield, MO 65806 417-865-1646 www.greatcircle.org

Green County Extension 2400 S Scenic Ave Springfield, MO 65807 417-881-8909 www.extension.missouri.edu/greene

GYN Cancers Alliance (GYNCA) 3023 S Fort, Suite B Springfield, MO 65807 417-869-2220 www.gynca.org

Habitat for Humanity 2410 S Scenic Ave Springfield, MO 65807 417-829-4001 www.habitatspringfieldmo.org

The Doula Foundation Boys and Girls Club 1410 N Fremont Ave Springfield, MO 65802 417-862-9249 www.bgclubspringfield.org

1111 S Glenstone Suite 2-101 Springfield Mo 65804 (417) 832-9222 doulafoundation.org

The Hamels Foundation 425 W McDaniel, Suite 164 Springfield, MO 65806 417-988-2369 www.thehamelsfoundation.org

Harmony House

Victory Trade School

519 E Cherry St Springfield, MO 65806 417-837-7700 www.myharmonyhouse.org

1715 N Boonville Springfield, MO 65803 417-864-2221 www.victorytradeschool.edu

The Humane Society of Southwest Missouri 3161 W Norton Rd Springfield, MO 65803 417-833-2526 www.swh.org

Junior Achievement Drury University- Lay Hall 900 N. Benton Springfield, Mo 65802 417-873-6989 www.jamvi.org

Killuminati Foundation www.killuminatiFoundation.org

Ozarks Area Community Action Corporation (OACAC) 215 S Barnes Ave Springfield, MO 65802 417-862-4314 www.oac.ac

Republic Paw Pantry P.O. Box 670 Republic, MO 65738 417-893-0086 www.republicpawpantry.org

Ronald McDonald House 949 E Primrose Street Springfield, MO 65807 (417) 886-0225 http://www.rmhcozarks.org

Wish I May 1700 W. Walnut Springfield, MO 65806 417-844-6195 www.wishimay.org

Women Connect4Good DrNancy@womenspeak.com Twitter.com/womenspk www.Facebook.com/WomenSpk www.Womenspeak.com/connect4good

Women in Need (WIN)

P.O. Box 4626

Springfield, MO 65808 417-234-7338 www.womeninneedoftheozarks.org

Youth of the Ozarks Thrift Store (YOTO) 1731 N Glenstone Ave Springfield, MO 65803 417-890-7283 www.yotothriftstore.org

Sponsors

"I read CARES Magazine every month, when I saw the July issue honoring Veterans I felt compelled to donate to a Veterans nonprofit. CARES provides something this community has been in need of, a central place for philanthropists to learn more about how organizations are making a difference, how they are using their funds and what they need to keep serving the community. -Jack Stack

The following persons or businesses have sponsored our members: Women Speak, William H Darr, Tom Slaight, Tom & Judy Jowett and Southwestern Womens Health

Springfield Regional Arts Council 411 N Sherman Pkwy Springfield, MO 65802 (417) 862-2787 http://springfieldarts.org

HOME CARE & HOSPICE

Southwest Missouri Office on Aging Foundation 1735 S Fort Avenue Springfield, MO 65807 417-862-0762 800-497-0822 www.swmoa.com

The Victim Center 819 N Boonville Ave Sprinvgfield, MO 65802 417-863-7273 www.thevictimcenter.org

Are you interested in a membership or sponsorship?

Call 417-849-2273 for details.

Letter from the Publisher Greetings! We are very excited to welcome Missouri Extension Services to our nonprofit member base. You can learn more about this great organization and what they do on page 7 of this months issue. A wonderful organization with a great mission, so check it out! We also have a great article on the importance of nonprofit marketing by J.W. Gibbs (page 29). Making sure your voice is heard is imperative in generating support. Dan Prater shares insights on Women in the nonprofit sector and how important they are, you'll be surprised by the stats and impressed by the hard work they accomplish each and every day (page 26). Of course there are many great events as we get further into the year and you won't want to miss them! Check out the Show Me pages to find an event you can attend to show support. If you missed our February 28th CARES TV show we featured Dan Prater and the Drury Center for Nonprofit Communication, how it came about and how his program helps create great nonprofit leaders. You can view the show at ozarksfirst.com/carestv or CaresMagazine.com.

Ron Penney CFP®, ChFC® Private Wealth Advisor

Helping you create the future you envision.

If you're interested in volunteering, we are making April our CARES Volunteer Enrollment month.Visit our website and register to be a volunteer (it's FREE!) you can sign up to volunteer with as many of our member organizations as you would like, all in one easy step. For questions about the program, please call us 417-849-2273 or email questions to info@goicare.com. As always, thank you for caring about the community!

Amy Michael Publisher

Penney, Murray & Associates Ameriprise Financial Services, Inc.

1342-E East Kingsley Springﬁeld, Missouri 65804

(417) 881-9200 Licensed to provide service in the following states: AL, AR, AZ, CA, CO, FL, GA, IA, IL IN, KS, MN, MO, MS, NE, NY, OK, PA, SD, TN, TX, VA, WA, WI, WY. Broker, investment and ﬁnancial advisory services are made available through Ameriprise Financial Services, Inc. Member FINRA and SIPC. Some products and services may not be available in all jurisdictions or to all clients. 130179MR0112

contents

March 2015 [Inspire Me] Introduction..............................................6 Welcome New Member!...........................7

Great Circle ..............................................9 Become a SoleMate! .............................. 10

Greene County Extension Council

Girls on the Run of Southwest Missouri

It Takes a Village to Change a Family’s Future..........................................8

Bass Pro Shops Fitness Festival

Women Build 2015 ................................. 14 Habitat for Humanity/Junior League of Springfield

Highline Run for Scouting ....................... 15

Springfield CARES members listing

Letter from the publisher

[Show Me] Calendar of Events.............................13-18 Rock 4 Kids Paint the Run ....................... 12

Membership Directory

Harmony House

Introduction............................................ 11

The Color Run Shine Tour........................ 16 Equi-Librium Therapy Center

The Longest Day..................................... 17 Alzheimer’s Association

Springfield Little Theatre ......................... 18 Rock ‘n Ribs BBQ Festival........................ 19

staff

Ronald McDonald House Charities of the Ozarks

Amy Michael Publisher

Ozark Trails Council-Boy Scouts of America

Cara Trask Editor

[Guide Me]

Phil Dellasega

Introduction............................................ 20 What is a Doula? .................................... 21

Take Control Today ................................. 23

The Doula Foundation

Sunday Nights @ First............................. 24

Make Money Make Sense....................... 22

First Baptist Church

Consumer Credit Counseling Service

advisory panel

Guaranty Bank

Subscriptions to Your Door...................... 22

Ken Childers

Cares Magazine

Kirk Elmquist Rebbecca Fenton COTA/L

[Teach Me] Introduction............................................ 25 Women in Nonprofit Leadership ............. 26 The Center for Nonprofit Communication

The Importance of Nonprofit Communication and Education ............... 28

Creative Director/Lead Designer

Marilyn Nolan

Not for Profits and Marketing ................. 29 by J.W. Gibbs

CARES TV................................................30 Watch us in March!

by Amy Michael

Nancy O’Reilly Chris Shaefer Tony Shalloup Jack Stack Robert Stoops Cara Trask

our mission CARES Magazine is committed to providing our nonprofit community with a resource to inform and educate the public about their organizations. It is our goal to create awareness of charitable giving in the area as well as give to individuals and businesses that show they CARE. © 2014 CARES Magazine. All rights reserved. Contents of this magazine may not be reproduced in any manner without written consent from the publisher.

.com

1740 S Glenstone, Suite P Springfield, MO 65804 417.849.2273 www.CaresMagazine.com

Let's face it, the news can be depressing. People being hateful, natural disasters, car accidents and more. This section is dedicated to inspiring you to help bring change, with stories of hope. Read about how a nonprofit has helped a child find a reason to learn, live and be happy. Learn about the women that are being helped to fight disease and the sisterhood they build. See photos of those that have been helped and those that are helping. We hope you will be Inspired to show you CARE.

Cares Magazine welcomes new member 1. What is your mission? University of Missouri Extension has a statewide mission to use science-based knowledge to engage people to understand change, solve problems and make informed decisions. MU is a land-grant university, meaning it is a part of a federally mandated mission to carry the benefits of university research beyond campus. Today, through statewide offices, publications and Web-based services, extension faculty in every county of Missouri continue to carry the benefits of MU research throughout the entire state. The Greene County Extension Council’s mission is to govern operations of the local office, secure revenue, give input on programs and county staff, and promote local educational efforts conducted by MU Extension. The vision of the local Extension Council is to create an atmosphere in which Extension programs can flourish in Greene County.

2. What kind of volunteer opportunities do you offer? Many of our named programs – like 4-H, Master Gardeners, Master Naturalists, Family Nutrition Education Program, Missouri Historic Schools Alliance and the Greene County Extension Council itself – need active volunteers to work with county residents on different projects or various learning environments. Each of these programs have different volunteer requirements and needs but most often, MU Extension programs follow a train-the-trainer type of format which means the volunteer is educated and then they get to help educate others.

“Pregnancy Care Center clients are typically high risk... so the clientele we bring into the MU Extension program are at highest risk for problems within the family and future health problems. One hundred percent of newborns born to women who have attended the program have healthy birth weight babies. In 10 years that program has never failed to create a healthy birth weight baby. That is significant when you think of the average cost of a baby in ICU for just a few days is a $150K.” Cindy Boston, Chief Executive Officer, Pregnancy Care Center “Greene County Extension is a great place to learn about gardening!” Jane Reynolds, Springfield, Mo. “I'm taking Extension’s MoGardens classes on Monday nights. All I can say is, Oh my, good!” Sherry Haney, Springfield, Mo. “I just called the local extension horticulture specialist. He was very helpful and gave me the information I was needing. No other agency or businesses could help but he knew exactly the right answers to my questions. The Greene County Extension service is irreplaceable.” Brian Welch, Ash Grove, Mo. “I saved money with Greene County Extension soil testing services.” James Brown, Republic, Mo.

3. How can someone get involved? Our website has a wealth of information or you can call our office to get connected with the MU Extension specialist that oversees the area with which you would like to volunteer. http://extension.missouri.edu/greene.

4. Specifically, who/how do you help in the community? At this point, one of our greatest needs is corporate sponsors who can help keep our programs being offered to the public by providing funds. Another need is people in the county who are connected and want to be an involved member of our extension council. We also need volunteers in 4-H and with some projects at the extension center, like researching our history back to 1960 or helping with media releases.

5. Could you tell a short story of someone you have helped? Since Greene County Extension programs cover such a wide variety of topics, quotes from individuals who are part of MU Extension programs tell our story the best. Each of these individuals are able to speak to the value of Greene County Extension programs. “Here’s the beauty in 4-H – it’s not always about the awards, but the hard work, life skills learned, the laughs, the memories, and the personal victories, like believing in your own ability, that makes everything worthwhile.” Greene County 4-H member

6. If you could thank one person/business in the community that has shown that they CARE, who would it be and why? We have many great volunteers but our outgoing Greene County Extension Chairman George Deatz has been super. He has been involved, he helped start our Friends of Greene County Extension campaign, and he is an active Master Gardener. George works very hard at developing partnerships and we are a better organization because of his involvement.

Upcoming Events Our website (http://extension.missouri.edu/greene) has the most up-to-date calendar and program information. There is always something new. Potting Shed University classes at The Botanical Center on March 9, 16, 23 and 30 92nd Annual Greene County Soils and Crops Conference is Monday, March 16 Master Gardener Plant Sale is April 25 at The Botanical Center.

www.extension.missouri.edu/greene 7

It Takes a Village To Change a Family’s Future!

It truly takes a village to make Harmony House a safe haven for the women and children fleeing abusive situations. We rely on the generosity of people like you to donate their time and talents so we may provide shelter, advocacy, and education to over 700 women and children each year. Available volunteer positions include: t Jack

of all Trades – painting, cleaning & small repairs t Front Door Angel – reception & clerical duties t Gift Official – sorting items & stocking donations area t Personal Stylist – assisting clients in shopping & selecting attire t Chef

Du Jour – food preparation & meal service

A desire to make a difference in the lives of domestic violence survivors is the only qualification you need. For more information about these and other volunteer opportunities with Harmony House, please contact us Felicia Rose phone at 417-837-7700 or visit us online at www.myharmonyhouse.org

Together we are changing futures one family at a time!

Harmony House Program Services include case management, support groups, life skills and parenting classes, childcare, referrals, legal advocacy and transportation. 8

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SoleMate! Glorious spring running weather is upon us. It’s a great time to share your passion for running, get out and enjoy the warmer temps and sunshine, and support the development of girls in your community by becoming a SoleMate or Running Buddy for Girls on the Run. You’re probably not a stranger to charity running; thousands of athletes all over the country complete endurance events to raise funds for charities close to their hearts every year. Girls on the Run is one of those charities, and our SoleMates have completed more than 250 events, raising over $650,000 for our councils.We cannot accomplish our mission of reaching girls all over 417-land without SoleMates to help carry our fundraising load. Students at Title I schools — schools with a high percentage of students in economically-challenged homes — pay only $10 of the $150 program fee, and many other families rely on scholarships we provide so their girls can complete our program. In Southwest Missouri, we’re recruiting SoleMates who will raise money that will stay right here in the Ozarks.Whether you’re a first-time half marathoner, a veteran cyclist, or anything in between, we want to partner with you.

Girls on the Run is looking for SoleMates and Running Buddies

Running buddies are personal cheerleaders who are assigned to run with a specific girl during our celebratory 5K. Girls are encouraged to ask a family member (at least 16 years of age) or a family friend (at least 18 years of age) to be their running buddy, but if someone close is unavailable; we assign community members to our girls. (Community members are required to complete a background check.) This role is perfect for anyone who wants to encourage and run with a girl during our celebratory 5K. Head to www.gotrswmo.org and check out our “SoleMates” and” Volunteer” sections to find out more and sign up. Let’s hear from some of our SoleMates and Running Buddies on their experiences: “As a Running Buddy, I personally get to see the trials of a young girl as she attempts to reach her goal and the exuberance once she reaches it. There are few things better in the world than knowing that this girl, many of whom have other difficulties in life, just achieved a goal that may give her the confidence to set her next target on one of those other difficulties she faces.” ---Nick

”Being a running buddy for a GOTR is so much fun it hardly feels like volunteering. Just imagine the energy of two hundred little girls and put yourself in the middle. It's contagious! I've buddied two girls on their first races. Both needed as much cheering as I could muster and I wondered if we would ever make it to the finish line, but they finished! Being a small part of that accomplishment - one they can keep their entire lives - is pretty special.” ---Sarah Jo

“Many of the girls in GOTR have the mental strength to reach the goals they set for themselves, it just may be buried under the surface. As a Solemate, by helping provide the financial strength that many of these girls lack, you are helping uncover the mental strength these girls have and may just provide the boost to these girls that carries them to success throughout their lives.” ---Nick 10

This is after all, the show me state! This section is where you will find all of the events that are happening in the area. We will have ALL of the events in this section so when you are ready to show you CARE, you can take a look at what's happening and show your support by attending an event! Take some photos while you're there and we may share them in the Show Me section as well!

2ND RACE IN THE 2014-15 ROCK4KIDS SERIES PRESENTED BY BASS PRO SHOPS OUTDOOR FITNESS FESTIVAL

Make a note of our other events!! Rock4Kids Polar Bear Run June 20 Outdoor Days September 5 & 6

Saturday, April 25, 2015 McBride Elementary 5005 S Farm Road 135, Springfield, MO 8:30am Check-in Time | 9:00am Race Start Time Packet Pick up on Friday, April 24th, 11-1 and 3:30-6:30 PM, Bass Pro Shops; no packet pick up morning of event. $18 for age 14 and under; $20 for age 15 and up

NOTE: Paint used in this event is non-toxic, corn-starch based, food-safe coloring. However, washability is not guaranteed. Please dress accordingly.

Dogwood Canyon Trail Runs October 17 & 18 Rock4Kids Zombie Run October 24 Wellness Conference October 29

Shirts and medals included; Late registration does not guarantee a shirt or medal. For more information visit fitness.basspro.com or contact Melissa Bondy at mlbondy@basspro.com

Tour De Bass October 4 Note: that this is a Sunday

Marathon Weekend Expo October 29-November 1 RK R4 OZA

CLASSIC FOR KID S

Camo Fun Run/Walk October 31 Marathon, Half, 5K, Relay November 1

Bass Pro Shops | 1935 S Campbell Ave, Springfield, MO 65807 | fitness@basspro.com 12

March

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2400 S Scenic Ave Springfield, MO 65807 417-881-8909

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www.extension.missouri.edu/greene

Convoy of Hope What truly sets us apart is aann emphasis on connections.. We personal connections We invite invvite you to seekers embark on a journey with job ob seek ers just likee you, byy people lik y supported pp ppeopl p e who care. care. On the 2nd and 4th TTuesday uesday of each month you Rust at can be Made to Work! Work! Call Ryan R 417-851-4510 for more information. rmation.

Mission: Our distinct land grant mission is to improve lives, communities and economies by producing relevant, reliable and responsive educational strategies that enhance access to the resources and research of the University of Missouri.

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Watch as skilled Watch skkilled divers feed the fish in the freshwater frreshwater aquarium at a Bass Pro Shops® Outdoor W World orldd® in Springfield. This This event is is free and happens daily. daily.

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First Fir st Friday day Art W Walk alk Downtown wn Springfield

First irst Friday Friday Art W Walk a offers original art, live music, art demonstraalk demonstrations, ons, food, fun and annd more in 27 participating venues. venues. Enjoy the art, rt, meet the artists artissts and experience Springfield's favorite f free arts event. vent vent.

Do you have ann event you’ you’dd like likke added to thee calendar? Contact us at events@goicare.com e events@goicar e.com for mor more re information. ued on page 14 Events continued

St. Patrick’s Day Gala

March 14

Hickory Hills Country Club

5:30 pm An evening filled with Irish cheer to raise funds for the Council of Churches of the Ozarks and the Foundation, Council of Churches. An elegant evening at Hickory Hills featuring amazing vacation getaways, Irish games, and live Irish music. All proceeds will benefit the Council of Churches of the Ozarks and the Foundation, Council of Churches to provide services for the most vulnerable in our community including the Council of Churches agencies of Crosslines, Safe to Sleep, and Ambassadors for Children. Call 417-862-3586, email cmoses@ccozarks.org, or visit www.CCOzarks.org for more information.

March 14

Lucky Paws University Plaza

10th Annual Tool Belts and Bow Ties White River Conference Center

March 20

6:00 pm The 10th annual Tool Belts & Bow Ties will be at Bass Pro’s White River Conference Center on Friday, March 20, 2015. Friends of Habitat gather with the goal of raising enough money in one night to fund an entire home for a local family. Our 1920’s themed event features live music from the Ernie Biggs Roadshow, dinner, open cocktail hour and great fun! For more information or to buy tickets go to: http://habitatspringfieldmo.org/getinvolved/tool-belts-bow-ties

6:00 pm-10 pm Lucky Paws 2015 is shaping up to be bigger and better, all to benefit the homeless dogs and cats at the Humane Society of Southwest Missouri. This traditional Irish dinner along with live and silent auctions will be held on Saturday, March 14, 2015, at University Plaza in Springfield. There are going to be some fabulous auction items this year that you won't want to miss. Come enjoy a fun evening and help the animals of the Humane Society at the same time! For more information call 417-447-9567 or visit www.swh.org.

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March 21

Springfield Symphony Orchestra Presents “European Treasures”

7:30 pm Classical music is an essential part of the European culture—it is in their history and in their daily lives. We take a little European tour in this concert with favorite light classical and Baroque works, and hear Ravel’s classicalinspired Tombeau de Couperin, one of the most-requested pieces of the European repertoire. Enjoy an evening in Europe with us! 505 John Q Hammons Pkwy http://springfieldmosymphony.org/

March 28

Highline Run for Scouting Frisco Highline Rail Bed

8:00 am Join us for a Half-Marathon/5K on the scenic and historical paved Frisco High Line

Rail Bed, flat and fast with chip timing. Technical running shirts who those who register early. Awards for overall winners and 1st - 3rd in multi-age classes. Premium finishers medal for all Half-Marathoners. Post race participants will enjoy food, refreshments, and entertainment. All proceeds benefit over 13,000 youth and adults participating in the Scouting program through 31 counties in Southwest Missouri and Kansas. For more details or to buy tickets go to: www.highlinerun.com or call 417-883-1636

The Color Run Shine Tour April 25th-Downtown Springfield

Equi-Librium Therapy Center has been named local Charity Partner for the 3rd year in a row!

There are Two Ways to Benefit Equi-Librium Therapy Center: Runners: When registering for the Springfield Color Run, use the coupon code ETCTHERAPY for a $5 off coupon, as well as to donate $1 of your registration cost to the local programming of ETC. Register at www.thecolorrun.com/Springfield.

Volunteers: or visit our website www.etctherapy.org for updates and more information!

ETC is looking for ~200 fun loving volunteers who are ready to help Springfield SHINE! With each ETC volunteer, The Color Run will donate a portion of the proceeds from the event back to ETC! Volunteers are needed to assist with registration, packet pick up, and of course to throw some color! To reserve your spot, please contact etctherapy@gmail.com for more information. The entire experience is a blast and you will not be disappointed!

CORPORATE

TEAM

Show those facing Alzheimer’s disease that they are not alone From sunrise to sunset, form teams with your co-workers, friends, and family and do something you love to make a difference. Whether it’s cycling, playing bridge, exercising or playing a team sport, your company can be part of The Longest Day® to raise funds and awareness to advance the care, support and research efforts of the Alzheimer’s Association.® For people facing Alzheimer’s disease, this challenge is every day. For you and your colleagues, it’s just one. Will you join us?

What is The Longest Day®? The Longest Day is a team event to raise funds and awareness for the Alzheimer’s Association.® Held annually on summer solstice, the duration of this sunrise-to-sunset event symbolizes the challenging journey that so many living with the disease and their caregivers are asked to endure. Teams are encouraged to create their own experience as they fundraise and participate in an activity they love to honor someone facing the disease.

How Do I Parcipate? 1. GRAB YOUR FRIENDS Grab your friends, family and co-workers and form a team. You don’t have to live in the same city or state — or even the same country! Don’t be nervous to ask others to get involved – you’ll be surprised how many people have been affected by Alzheimer’s and want to join the fight.

2. PUT YOUR PASSION TO GOOD WORK

EMPLOYEE ENGAGEMENT

HEALTH AND WELLNESS

ENHANCED REPUTATION

On The Longest Day, select an activity you love — or honor a caregiver, or someone living with or lost to the disease, by selecting his or her favorite hobby. You’re limited only by your imagination.

3. RAISE MONEY AND MOVE THE CAUSE FORWARD The Longest Day offers: • Ultimate flexibility. Select an activity that appeals to your team — or ask each team member to choose what they love. Employees don’t have to work in the same office or location to be a team. • Camaraderie. From sunrise to sunset, employees can be creative in how they cover the day as groups and individuals. • Team-building activities. Employees can join together to achieve a common goal. • Networking. Employees with similar interests can connect and form new relationships. • Philanthropic engagement. Each team raises funds to advance the mission of the Alzheimer’s Association. • Health and physical activity. Encourage employees to participate as part of your company’s wellness initiative.

Every team is asked to register and raise a minimum of $1,600 to further the care, support and research efforts of the Alzheimer’s Association. Fundraise leading up to and on The Longest Day. We’ll help with coaching, tools and advice!

4. PLAN YOUR DAY From sunrise to sunset, The Longest Day stretches 16 hours. Divide the day into segments and ask teammates to cover a portion. If you live in the same area, host an all-day event to cheer each other on. If your team members are in different locations, stay in touch with texts, tweets and Facebook posts.

5. CELEBRATE AT SUNSET Gather your team — whether in person or virtually — and celebrate your accomplishments while recognizing the strength of those facing Alzheimer’s.

For more information, visit alz.org/thelongestday

SUNDAY, JUNE 21, 2015 To start or join a team, contact Nate Reed Director of Special Events Alzheimer’s AssociationGreater Missouri Chapter 1630 W. Elfindale Springfield, MO 65807

417-886-2199

Sponsored by

We all need some guidance sometimes. This section is to inform you of how the nonprofits are spending their donor dollars to help the community. They will share their statistics with you, the programs and services they offer and why you should continue giving or start giving, to them. The information you find here will help guide you to volunteer or donate to the wonderful nonprofits in the community.

OUR CERTIFIED DOULAS

WHAT IS A DOULA? Doula is a Greek word for a lay woman caregiver who provides continuous physical, emotional, and informational support to the mother during labor and delivery. She â&#x20AC;&#x153;mothers the mother.â&#x20AC;? Community-based doulas are trained community health workers with skills in home visiting and family support. Doulas provide culturally sensitive pregnancy and childbirth education, early linkage to health care and social services, labor coaching, breastfeeding education and counseling and parenting skills while fostering parental attachment. Research shows the time immediately surrounding labor and delivery is a critical period in the development of a young family. The heart of the doula model is to create change by providing young mothers with social support, practical assistance, and knowledge that will increase maternal emotional well-being, which will in turn enable them to be better parents and support the development of their infants. Programs that use doulas for support in childbirth have demonstrated fewer labor and delivery complications, fewer medical interventions, and increased well-being for both mothers and babies.

Pregnant? We are here to support you. The Doula Foundation 3 'LENSTONE s 3UITE s 3PRINGFIELD -/ s DOULAFOUNDATION ORG 21

MoneyIslandª is an exciting online game that teaches your kids to ! #$%$&'%( )*+*,- ./!0 )1 1$ %23!$4*+1*, 5*!,4,6 (!%+$'$) /17 41 ,%3! 81$!06 '$3!,4 81$!0 %$2 *,! &+!2'4 7',!(0- 9(*,6 4/!0 !%+$ +!%(:(';! +!7%+2, '$&(*2'$) <=> 41 ,4%+4 %$ %&&1*$4 1+ %22 41 %$ %&&1*$4- ?4%+4 @(%0'$) 412%0 %4 gbankmo.moneyisland.com-

We can also bring MoneyIsland™ to your school with fun lessons to help students achieve the financial skills they’ll need.

We know that the magazine wouldn't be complete without a section that the nonprofits can refer to and learn from. In our Teach Me section we will share articles from Dan Prater of Drury on Nonprofit Communication, as well as articles on the subjects of fundraising, sustainability and marketing. We know that nonprofits work hard and are always looking for ways to improve their operations, communicate better and operate more efficiently.

Winomen

Nonprofit Leadership by Dan Prater The Center for Nonprofit Communication at Drury University dprater@drury.edu

The importance of women in the nonprofit industry cannot be overstated. Throughout the past 30 years, women have made significant strides in the sector. In fact, women now fill the majority of nonprofit jobs. A recent study by the White House Project shows nearly 75 percent of all workers in the nonprofit industry are women. Even with impressive gains over the past few years, women â&#x20AC;&#x201D; especially those in leadership â&#x20AC;&#x201D; still face issues unlike their male counterparts. This article is the first in a two-part series, examining some of the various challenges women leaders in the nonprofit industry are facing.

Leadership Bias There is no question that women are strong leaders; their presence is clear in organizations throughout the nation. About two-thirds (65 percent) of nonprofits with budgets under $1-million are led by women (2014 BoardSource annual report). Despite the large percentage of females heading up nonprofits, men still dominate the top leadership positions in large organizations. The same report says among groups with budgets of $10-million or more, only 37 percent of chief 26

executives are women. Among the nation’s top-10 organi-

The 2014 GuideStar Nonprofit Compensation Report found

zations, women comprise only 11.76 percent of leadership

that for the 14th year in a row, women were lagging behind

roles.

their male counterparts. Female CEOs made 11 percent less

Some hiring professionals believe this underrepresentation

on average at organizations with budgets of $250 thousand

is due to gender bias at the board level. Jan Masaoka, chief

or less, and 23 percent less at organizations with budgets be-

executive of the California Association of Nonprofits, says

tween $25 million and $50 million.

since boards are mostly men, they tend to choose leaders

Quite simply, female leaders aren’t paid as much as men. This

who are men.

shows that the industry has a long way to go to meet gender

This is supported by research (Spector and Jones, 2004),

equity in executive compensation.

which shows that men have an initially higher level of trust

Gender Traits

for other men than for women.

A final aspect of women in nonprofit leadership is tied to gen-

“Boards will often spend a lot of time on the desired pro-

der traits, or how the behaviors of men and women are

file of the type of person they want in terms of skills and

viewed differently.

professional background,” says Masaoka. “Then they’ll turn around and hire the people they like and they ignore the profile.”

Women with strong personalities are often considered “pushy” or “controlling,” an assumption that is usually not made about their male counterparts. In fact, men may be re-

Gender Roles

warded for such behavior.

There has been great discussion regarding gender disparity

In a Pepperdine University study of female executives, one

in all sectors, including the nonprofit industry.

woman said that successful women seem “soul-less” when

Women in volunteerism and philanthropy have deep roots.

trying to take charge.

In 17th century churches, women were meeting community

One study (Eagly and Karau) found that men emerge as lead-

needs while men worked. Throughout the years, women

ers based on their task oriented behaviors, whereas women,

in these “do-gooder” roles have been expected to balance

who tend to be more people oriented, are viewed as good

these activities with the domestic responsibilities of raising

social facilitators, but are not seen as leaders. For this reason,

children, supporting a husband, and overseeing the home

some women feel pressure to work more like men, showing

(including cooking, cleaning, etc.).

less emotion and being more analytical.

These stereotypes, though diminished, still exist in the

Studying these issues must be a priority for all nonprofit

workplace and influence leaders and employees. These

stakeholders – leaders, board members, and funders.

models make the assumption that men are more dedicated to their careers, and are willing to spend longer hours at the office than women. They also assume (and perpetuate) the cultural expectation that women should care more about their families than their occupations.

Next month, we’ll continue our look at women in the nonprofit industry by interviewing seven local women who head up organizations, sharing their insights and perspectives.

Salary Gap The Glass Ceiling — where professional women struggle to advance and be paid at the rate same as men — is alive and well in the nonprofit sector.

The Center for Nonprofit Communica on www.Drury.edu/Nonprofit 27

The Importance of Nonprofit Communication and Education by Amy Michael I met Dan Prater almost five years ago when I approached him about CARES Magazine and wanted CASA to be one of our first four organizations. I was completely new to the nonprofit world, I only knew that I wanted to get involved by sharing information about the great work being done in the community. Dan was wonderful, he embraced the concept and has been a mentor for me since then. From there, Dan and I kept in touch and on June 1, 2011 he realized his dream when the Drury Center for Nonprofit Communication was opened. I sat down with Dan recently to talk about the Center, its successes and where he sees it heading in the future. When the Center first opened it offered one undergraduate course that connected students with nonprofit organizations, allowing them to assist with the groups’ PR and communication. On the graduate level, there were no courses that were specific to nonprofit work. Since then, the Center has grown to now offering a Master's degree with an emphasis in Nonprofit Communication. On the undergraduate level, Drury University has an Arts Administration degree that focuses on art, music, dance, theatre, or writing. Many of these fall into areas that help operate a nonprofit organization. The university is currently exploring options for an undergraduate degree that focuses on nonprofit leadership. Drury Nonprofit Center for Communication has worked with many different kinds of nonprofit organizations. They give priority to groups that are involved in addressing Red Flag issues as identified by the Community Focus Report. Although that is their focus, they help other groups as well. Most of the organizations that need help are small, with only a handful of employees, or in some cases, no paid employees at all. Dan explains,“ The largest nonprofits have the resources to hire fulltime staff to assist with PR, marketing, writing, fundraising. It’s the small ones that lack the resources” The Center has continued to evolve and grow through Dan’s hard work and vision. Dan shared with me, “When we started the Center, our initial focus was on communication for the nonprofits. 28

Dan Prater and the Evolution of the Center for Nonprofit Communication at Drury University What we found is that, while PR and branding was essential, the most pressing communication need was in the areas of fundraising and governance. We began offering workshops and training in these areas and in leadership.” Today, their training comes in various forms. They still do at least one conference per year, which has been a huge success. They also offer several workshops throughout the year on various topics such as accounting, volunteer management, fundraising, and leadership. “I have made an intentional effort to lock arms with as many people and organizations as possible. The nonprofit sector is vast, and in order to really be effective, we must work side-byside whenever we can. In addition to my Drury University classes, I speak frequently at nonprofit classes at Evangel and Missouri State. And I join with other organizations to do industry-specific events. Example – we are working with North Point Church to organize the 2015 Springfield KidsFest, which is really a nonprofit awareness event.” says Dan.

Continued on page 30

Some of the groups that were assisted in the past year: Springfield Urban Agriculture Coalition (SUAC ) Builders International The Kitchen, Inc. Springfield Community Gardens Laura Ingalls Wilder Association CASA The Doula Foundation Ozarks Food Harvest NAMI SWI (Springfield Sheltered Workshop) Ozarks Counseling Center Isabel's House Lighthouse Child & Family Development Center Least of These North Springfield Betterment Association Safe at Home Teen Challenge Minorities in Business

Not for Profits and

Marketing by J.W. Gibbs

Like many of you, I am passionate about the community we live in and want to see our future be bright and continue to grow. Recently the Center for Nonprofit Communication at Drury University, published several critical studies indicating how important Not for Profits are to the local economy. If you have not seen it, you need to, it’s stunning. Most not for profits struggle each year simply to meet their budget requirements and one of the smaller line items is marketing and advertising. From the perspective of the not for profit and the various missions they serve this is understandable. However, from a for profit business perspective we understand the relationship of “if the buying public does not know you are there, they will not buy from you”. The excerpt below is the best definition I have found as to why not for profits as well as their community leaders should have an annual marketing plan that is funded so they can invest in activities that will extend the brand recognition, awareness, and credibility of not for profit organizations.

EXCERPT FROM: Sobel & Co, LLC by Bridget Hartnett, CPA & Ron Matan, CPA - 2011 White Paper

Our experience with nonprofit organizations for more than

“It is the objective of every nonprofit to use marketing to turn

50 years has shown that, no matter what the size of the

slacktivists into activists, building a cadre of passionate supporters,

group, nor how extensive its budget, those nonprofits that

nonprofits need to use various marketing approaches to gain mind

clearly and consistently share their vision with the community,

share, heart share and wallet share of their current and potential

enjoy these added benefits:

volunteers, donors, and clients.

They gain credibility while building loyalty

Marketing is NOT a capital campaign. Marketing is NOT donor

They can more easily distinguish their organization’s purpose from other nonprofits

development. Marketing is NOT the “ask.”

strategies that work together to create awareness, generating a

They enhance their reputation as leaders in the nonprofit community

positive image by communicating effectively with a targeted audience.

They build membership / gain volunteers more quickly

Under this definition, marketing provides the structure and discipline for continuously demonstrating the group’s value to the community it

They have more opportunities to strengthen existing donor relations and build new ones“

serves. Further, we believe that organizations that embrace a formal

One final thought to share, not for profits are critical to our

marketing process have a distinctive advantage over those organiza-

local economies, our long term success and health, and our

tions that prefer to take a less structured, less organized approach.

quality of life. What can you do to help?

Marketing IS the process by which nonprofits combine a range of

Having a well-thought out marketing plan is like having a blue print, or a map, for guidance in gaining the credibility and loyalty they need to succeed at their mission. 29

The Importance of Nonprofit Communication and Education continued from page 28 One area where the Center has evolved is in the area of research. Very few nonprofits have the time or resources to conduct studies, yet all of them need data that is local and timely. In 2013 the Center conducted a study of nonprofit employees salaries and benefits. Last year, they completed a 2-year study of local nonprofit 990s. From that, they published the 2014 Springfield Nonprofit Impact Report. That report brought about significant media attention and helped bring nonprofit awareness to the general public. More than 750 printed copies of that report have been distributed, and the PDF report has been downloaded from their website more than 250 times from people representing 22 states and 4 countries. Of course, Dan has many future plans for the Center in terms of research as well. I asked Dan to share those with us. “Right now, we have two concurrent studies. We are working with the Missouri State University Sociology department to conduct a study of churches/religious congregations in Greene and Christian Counties. We want to learn more about local churches/congregations and the great work they are doing. Our focus is not so much about their services, as much as it about the things they do in the community to address issues like hunger, homelessness, and similar problems. The other research is a study of volunteerism in Springfield area. We will seek to answer the following questions: • How do nonprofits and civic groups utilize volunteers to accomplish their work? • What is the value of their contribution? • How do for-profit companies/groups encourage volunteerism and civic engagement? • What compels individuals to be volunteers? Family history, personal experience? The Center has a bright future. As we grow and add new training programs and expand our outreach, we are helping to build strong organizations and helping to build strong current and future leaders.” Certainly, the Drury University Center for Nonprofit Communication continues to be a positive resource in the community because of the passion and hard work of its founder, Dan Prater. For more information about the Center, its research studies or the program please visit Drury.edu/nonprofit or call 417-873-7442.

Are you a nonprofit? Are you looking for ways to increase your marketing and communication, create more awareness and receive more donor and volunteer support?

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CARES Marketing: marketing for nonprofits and business that CARE.