為( )而來說明書 I Also Came for( ) - 蕭承達作品集 Xiao Cheng-Da Protfolio by Xiao Cheng-Da

PAPERFLY ｜ Paper Puppets

P AP ER FLY ｜蝴蝶互動式教育紙偶 [ 產品設計 Product Design]

PAP E RF LY

蝴蝶互動式教育紙偶

產品設計 Product Design ｜ 2019-2020

台灣是個豐富的生物種類生態，我們也曾有著「蝴蝶王國」的美名，在這片土地上擁有的蝴蝶種類多達 300 多種，台灣本身的特有種更是多達 50 多種，但隨著時代進步造成環境變遷及氣候更替，導致蝴蝶數量大幅降低；為此，我們選擇台灣種類多元的蝴蝶做為主題並發展出「會動的紙模型」，材質選用上以紙張為主材質，達到環保的概念，並且採取「自行組裝」的方式與蝴蝶「進行互動」，希望在組裝的動態遊戲過程中，能讓使用者了解到台灣的蝴蝶生態、蝴蝶與台灣之關聯以及保育蝴蝶的重要性。

在如此多種的蝴蝶中，我們選擇了七種具特色、代表性的蝴蝶發展出七款模型，蝴蝶種類為：「寬尾鳳蝶、寬青帶鳳蝶、端紫斑蝶、蔚青紫小灰蝶、珠光鳳蝶、枯葉蝶、流星蛺蝶」；每一款模型都訴說著自己的特色、故事及不同的蝴蝶知識，他們甚至與台灣文化有相當程度的關聯性，無論是生活方式、食物習性、又或是居住生態皆包含在內，此模型訴說內容不只是表面上能看見的生態呈現，我們更是將台灣文化融入模型中，使模型能更加有趣及具有教育意義。 “Paperfly” is to enhance the sense of environmental protection and ecological conservation among children through interacting with a package of creative DIY butterfly paper product. Through the DIY process and the mechanism of the kinetic butterfly model, the users could understand the ecology of butterflies in Taiwan, the relationship between them, and the idea of protecting butterflies.

Design：Cheng-Da Xiao, Yi-Jie Wang, Zhi-Lin Zeng, Ya-Lin Hung, Fang-Yu Syu

① PAPERFLY ｜ Paper Puppets

Ru'Re Oil Lab

洄油再皂所 [ 產品設計 Product Design]

洄油再皂所

R u'R e Oi l L a b

產品設計 Product Design ｜ 2018-2019

近年來二次用油議題一直是台灣所關注的議題，這些油得來容易、價格低廉，卻沒有被正當的管道所利用，所以在大眾的認知上依然認為二次用油是個無法再使用的物質，但只要稍作進一步暸解關於二次用油的資訊時，能發現二次用油能夠分解出「皂類、甘油、生質柴油……等」成分，這些有機物質其實是可以拿出來做有效的利用，為此 " 洄油再造所 " 也因應了翻轉大眾印象這個理想而生。

二次用油經催化反應後能夠將其內分解成甘油以及生質柴油；生質柴油的部分能交給相關工業單位做為燃料之使用。而甘油的部分就能經由造化反應後加工ㄨ為環境清潔產品，而 " 環境清潔皂 " 就是洄油再造所的第一版產品，也是我們這此所呈現的視覺成果。 In recent years, the issue of secondary oil use has been a topic of concern for Taiwan. These oils are easy to obtain and low in price, but they are not used by proper pipelines. Therefore, the public still believes that secondary oil is unusable Substances, but as long as you learn more about the secondary oil, you can find that the secondary oil can decompose "soap, glycerin, biodiesel, etc." components. These organic substances can actually be taken out to make Effective use, for this reason, the "Oil Recycling Institute" is also born in response to the ideal of overturning the public's impression.

Design：Cheng-Da Xiao, Yi-Jie Wang, Zhi-Lin Zeng, Ya-Lin Hung, Fang-Yu Syu

② Ru'Re Oil Lab

The Mascot of Chaoyang

2020 朝陽科技大學吉祥物 [ 吉祥物設計 The Mascot Design]

2 0 2 0 朝陽科技大學吉祥物

T he Mas co t o f Chao yang

吉祥物設計 The Mascot Design ｜ 2019-2020

關於朝陽科技大學朝陽科技大學於民國 77 年成立籌備處，83 年開始招生。命名「朝陽」，象徵「朝向陽光，卓立昂揚」，豎立「勤學、敦品、力行」為校訓，期許學生，積極進取、奮發有為。然而，「大學要培養專業知識及技能很簡單，但要教出有禮貌，關心尊重他人，也尊重自己的學生，則需花更多心思。」本校重視學生品德養成，同時打造一個友善又能精深專業的優質學園，讓朝陽人在這裡茁壯、成長，成為備受業界、社會歡迎的專業人才。

吉祥物角色形象 | 黑翅鷲「台灣最美猛禽」黑翅鳶，為二級保育類動物，有一雙如紅寶石般的眼睛、可愛的貓臉、灰背及純白身軀。近年於台中霧峰復育成功的黑翅鳶，以田鼠為主食，可協助農民捕鼠，減少農藥使用，是友善耕作的代表，認為這樣的特質呼應了朝陽科大長期重視大學社會責任實踐。

"Taiwan's most beautiful bird of prey", the black-winged kite, is a secondary conservation animal with ruby-like eyes, a cute cat face, a gray back and a pure white body. In recent years, the black-winged kite, which has been successfully reproduced in Wufeng, Taichung, feeds on voles. It can assist farmers in catching rats and reduce the use of pesticides. It is a representative of friendly farming. He believes that such characteristics echo the long-term emphasis on university social responsibility practice by Chaoyang University of Science and Technology.

Design：Cheng-Da Xiao

③ The Mascot of Chaoyang

Visual Identity Design of LongQuan

龍泉陸戰新訓中心視覺設計 [ 視覺識別設計 Visual Identity Design]

龍泉陸戰新訓中心視覺設計

Visual Identity Design of LongQuan

視覺識別設計 Visual Identity Design ｜ 2020-2021

龍泉陸新訓中心是各路陸戰英雄的起點，驍勇善戰、絕對服從一直是海軍陸戰隊給大眾的印象，海軍陸戰隊新訓的過程必須經過第一階段的試驗，刺槍、手投、射擊、體能以及最重要的用泳訓，這些重要的訓練過程都給了我非常多的靈感，這不僅僅是我在指揮部作戰科的接案小整合，更融入了我在龍泉生活的種種感受及印象。

龍泉是個莊嚴卻充滿活力的一個營級單位，於是我在極粗的黑體視覺上加入了流動的水作為英文元素，讓整體隆重的場域不會過於呆板生硬，也保有了陸戰兩棲與其他軍種的差異性，在字體的細節裡也加入了鋒利的彈道配合模糊效果，營造子彈飛快的意象；大眾對於軍人的色彩多以迷彩印象居多，但事實並不全然是這樣，長官的階級、兵種的差異、軍備的區別以及多樣的營內場所其實都很常選用搶眼、色彩斑斕的純色，我把這種色彩特性融入了設計視覺當中，顛覆大眾以往對國軍的刻板意象，在整體感受上打破了固有 " 迷彩 ! 迷彩 ! 我要迷彩 !" 的設計思維呈現。 The Longquan Road New Training Center is the starting point for all land warfare heroes. Bravery and absolute obedience have always been the impression given to the public by the Marine Corps. The process of the Marine Corps new training must go through the first stage of experimentation. Throwing, shooting, physical fitness, and most importantly, swimming training. These important training processes have given me a lot of inspiration. This is not only my small integration in the combat department of the command headquarters, but also integrated into my work in Longquan. The feelings and impressions of life.

Design：Cheng-Da Xiao

④ Visual Identity Design of LongQuan

Brand Image Design of KA-KA Peanut

喀喀花生品牌形象 [ 品牌形象設計 Brand Image Design]

喀喀花生品牌形象

B r a nd I m a ge D e s i gn o f KA- KA P e anut

品牌形象設計 Brand Image Design ｜ 2020-2021

「喀喀花生」名字的來由是取自嚼花生的狀聲詞「ㄎㄜ ! ㄎㄜ !」，也示意著一顆顆的落花生盤據，而「喀喀」也有著客人絡繹不絕等著張口品嚐的意象。

LOGO 元素的靈感是由「花生的輪廓」為出發點，轉化成的曲線型塊狀元素，建構圓潤無銳感的畫面，如市場裡落花生散落在竹簍上亂中生序的景色。花生如嫩葉般不斷擴張，緊密交疊、穿插，造型相似卻不一，如黃昏的公車，串聯著城市及鄉鎮、人情冷暖；花生本體的流線型，如葫蘆一般凹凸有致；頂部的小突出，象徵了如 101 般的高聳頂峰，為傳統豆類市場打上了一計響亮的驚嘆號。 The origin of the name "Ticket Peanuts" is derived from the adverbial word " ㄎㄜ ! ㄎㄜ !" for chewing peanuts, which also indicates that there are many peanuts, and "Ticket" also has an endless stream of customers. The image of tasting with mouth open.

The inspiration of the LOGO element is the starting point of "the outline of peanuts", which is transformed into a curved block element to construct a round and unsharp picture, such as the chaotic scenery of peanuts scattered on bamboo baskets in the market. Peanuts continue to expand like young leaves, closely overlapping and interspersed, similar in shape but different, like a bus at dusk, connecting cities and towns in series, warm and cold; the streamline of the peanut body, like a gourd, is concave and convex; the small protrusion on the top symbolizes A towering peak like 101 has given a loud exclamation mark to the traditional bean market. Design：Cheng-Da Xiao

⑤ KA-KA Peanut

Qiao Ho Zhen Logo Remodel

「巧合珍」標準字設計 [ 標準字設計 Standard Font Design]

「巧合珍」標準字設計

Qi a o Ho Zh e n L o go R e mo de l

標準字設計 Standard Font Design ｜ 2020-2021

巧合珍牛肉麵是創立於 1976 的桃園老字號品牌，以特殊的中藥味湯頭而聞名，片布桃園的各個角落。

這次的標準字靈感來源是源自於巧合珍牛肉麵帶給人的味覺體驗，將濃厚且圓潤的湯底口感帶入字體本身，削去楷體輪廓的尖角取而代之的是圓挺肥大的重筆觸感；利用筆畫的轉折頓點營造粗麵條切面的視感，誇張的線條粗細變化讓畫面活潑熱鬧不顯無聊，標準色則是延續品牌以往的大紅色作連結。此次製作的過程異常有趣，繪製全新的字體卻能感受著華人傳統美學在線條間不停流竄，同時希望透過此視覺，讓大眾對這 45 年的老字號有全新的感受以及保有親切感。「讓客人擁有最美味的享受，保有最新鮮的食材，獨一無二的美味。」 The inspiration for the standard characters this time comes from the taste experience brought by coincidence Zhen beef noodles, bringing the thick and round soup base into the font itself, cutting off the sharp corners of the italics outline and replacing it with round, plump, heavy strokes Sense; using the turning points of the strokes to create the visual sense of the thick noodles, the exaggerated line thickness changes make the picture lively and lively and not boring, and the standard color is the continuation of the brand's previous big red for the connection. The process of making this time is very interesting. Drawing brand new fonts can feel the traditional Chinese aesthetics constantly flowing between the lines. At the same time, I hope that through this vision, the public will have a new feeling and a sense of intimacy for these 45-year-old brands. Design：Cheng-Da Xiao

⑥ Qiao Ho Zhen Logo Remodel

DO!DO!_TOMSHOUT!

DO! DO! ｜ MV 平面動畫製作 [AE 動畫 After Effects Animation]

DO ! DO ! ￨ MV 平面動畫製作

DO!DO!_TOMSHOUT!

AE 動畫 After Effects Animation ｜ 2019-2020

在這次的音樂 MV 選擇上我想以比較有律動、節拍感強烈的歌曲作為作品對象，最終的選定的是 Mark Ronson 與 Bruno Mars 合作的 Uptown Funk 作為曲目選擇，這是一首相當有節奏感的復古舞曲，MV 內容搭配了很多動感的舞步以及流動的分鏡使整部影片都相當的勾人起舞，這也是這部 MV 吸引我的地方，作為選曲也有著很強烈的感染力優勢。

Funk 是一種 60 年代美國的音樂類型，音樂家將靈魂樂、靈魂爵士樂和節奏藍調融合成一種有節奏的、適合跳舞的音樂新形式。「不再強調旋律與和聲，而強調電貝斯與鼓的強烈節奏律動」: 在畫面的呈現上我採用復古的普普藝術結合迷幻的色調，營造舞曲玄幻、舞動的跳躍感，強烈且快速的節奏頓點意味著需要大量的素材，以一個人為單位非常的累人但很有趣，準確的掌握每個節奏加以利用，配合著適當的歌詞選材運鏡，絞盡腦汁、配上緩慢的進度換來的是滿滿的成就感，也讓我在二個月間快速的自學精進了我的 After Effects 能力，非常值得。 In this music MV selection, I want to use more rhythmic and strong rhythmic songs as the subject of the work. The final selection is the Uptown Funk, a collaboration between Mark Ronson and Bruno Mars. This is a very rhythmic song. The retro dance music, the MV content with a lot of dynamic dance steps and the flowing sub-mirror make the whole film quite attractive. This is also what attracts me to this MV, and it also has a strong infectious advantage as a selection.

Design：Cheng-Da Xiao

⑦ DO!DO!_TOMSHOUT!