PROJECTS
01 Visual design 02 Social Media Content 03 Exhibition 04 Product Design 05 Photography
01 Visual design “ How to create a visual identity that attracts people, highlights the product features, and maintains the brand style, so that everyone can recognize at a glance that we have made another unique product, is always the goal of visual design. ”
01 Visual design
LALU Φ
浮島
We designed a new pendant lamp extension based on a common mold for the lampshade, and named it "LALU Φ". The lampshade can rotate freely at the connection with the outer tube, and also balance in the air. The lampshade's appearance is inspired by a small island called LALU in Sun Moon Lake, Taiwan.
Keywords: #water waves #light and shadow #rotating structure #slow
Software: Keyshot (animation rendering), SketchUp (3D models), Adobe After Effects Spent Time: 3weeks Format: FB post, IG post&story, EDM, Official website article
01 Visual design Sketchs
3D Models, Animation Rendering
01 Visual design
01 Visual design
Official Website Article
Youtube Video
02 Social Media Content “ After completing the graphic design, the more important thing is to apply it to various social media platforms, such as FB, EDM, IG, Youtube, etc. This ensures that the graphic design fits well with different screen sizes. ”
02 Social Media Content
One-page shopping Dimension: iphone
02 Social Media Content
One-page shopping Dimension: mac
Browse
02 Social Media Content
I feel honored to be in charge of the social media layout for the 30th anniversary special issue, featuring the photos of the printing process and capturing the image photos for this publication.
IG Post
EDM
02 Social Media Content
IG Stories Software: Adobe Illustrator, Photoshop, After Effects Spent Time: 2 weeks
03 Exhibition “ We designed and worked with the builders for the exhibitions in Shanghai and Beijing, as well as the windows of each store. We considered every detail from the flow chart to the lamp height, and made sure the project was done on time before the opening.”
03 Exhibition
2021 Design China Beijing Floor plan
Design software: AutoCAD, Adobe Illustrator, SketchUp Spent Time: 2 months
03 Exhibition
Rendering
03 Exhibition
Exhibition Recap Video
04 Product Design “ I was involved in every step from sketching > 3D > proposal > mold production > sales, and I could see my own design of lighting being used in the customer's home. This was always the most fulfilling thing for me at SEEDDESIGN. ”
04 Product Design
KONNECT 構 築
Jan 2021~ Aug 2022 (1year and 7 months)
An idea from modernist architecture: Offering both functional and versatile illumination configurations, the Konnect delivers various adjustable angles to each of the linear lighting elements, while utilizing high quality integrated LED design that offers color rendering index (CRI 98).
04 Product Design
Issues
• Triangle cannot fit LED strip • Metal welding is too costly • Inconsistent length requires more molds • Not easy to process
• Leave space for LED • Change to plastic injection molding • Use modular design with only one mold needed • Lampshade with the appropriate draft angle
04 Product Design
The final proposal for managers and sales staff
04 Product Design
1
The KONNECT PV4 received the Reddot winner 2023 award. I appreciate the engineering team that supported me throughout. We devised the SEED-JACK structure that enables it to rotate the light source and produce various lighting effects, impressing the judges.
2
04 Product Design
3
4
1. PV4 2. SEED-JACK structure 3. PL2 4. PL6
04 Product Design
HUAN 圜
Sep 2019~ Oct 2020 (1year and 1 months)
The circle represents wholeness and harmony in the Eastern culture, and this is also the origin of the Moon gate in the Eastern garden. This concept is applied to the lighting, which uses the circular shape to capture the wonderful moments we want to preserve.
04 Product Design
1
2
3
1. The variation of the middle tube design 2. The lock mechanism of the glass shade 3. The color testing
04 Product Design
04 Product Design
Lighting design is fascinating. It can be logical or sentimental. Having a house of their own is the dream of many people, and I feel privileged that they have my designs as their lights in their dream house.
05 Photography “ The photo of a product plays a big role in its sales. Each product gets its own customized image photo and space photo. This work tests your ability to use clever ways to capture appealing photos.”
05 Photography
Assign Work & Flowchart Me
Final inspection Meeting
Item list
looking for venue
Retouch & post production
photographer
Set up social media
Shooting day cooperate with photographer
Spent Time: 2 months
05 Photography
image photo
05 Photography
space photo
Thank you for reading please feel to reach out.
Behance ellawork2023@gmail.com rou02894170
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