MADIBA’S ’46664 Fashion’ Goes Online Posted by marieClairvoyant on Dec 8, 2011 in fashion news | 0 comments
Now this is good news for all fashion-forward fans of philanthropy: 46664 Fashion has recently launched its first official online store, bringing their fab clothing ranges into closer reach. For those of you who don’t know, this proudly South African apparel brand was established earlier this year to help sustain Nelson Mandela’s global humanitarian campaign, 46664 (titled after the former president’s Robben Island prison number). In the spirit of self-sufficiency, a significant portion of the profits derived from sales goes straight back into the organisation’s numerous charities and social justice projects. Can you think of a more worthy way to add to your wardrobe? And the move online should make supporting this fantastic cause that much easier. Anyone hungry for their stylish womenswear should check out the new virtual retail store at 46664fashion.com immediately. It is as bold, bright and beautiful as their stunning summer clothing collections. And the site is also super simple to use, with the option of sorting by price and colour – great for someone like me who gets completely overwhelmed by too much choice. While you are browsing, I would highly recommend you have a look through the ‘African Chic’ range. I’m just lusting after the collection’s gorgeous locally inspired prints and statement tees that promote Madiba values like unity and peace. And now here’s the cherry on top: once you have clicked away and made your picks, they will deliver for free anywhere in SA if your purchase amounts to R3000 or more AND will throw in a complimentary pair of fashionable flip-flops (until Dec 15th). Tell me, what’s not to love?! Dayle Kavonic – Cape Town Intern