Agenda
• • • • •
About us Who is using Google How Google works + why some companies rank higher Who’s on top in your category and why Success stories and how you can get on the 1st page
About 49Webstreet
• • • •
Top overall ranking SEO company in the country In business over 2 years and specialists in ‘Organic SEO’ Team has grown to over 120 (project managers, researchers, SEO technical specialists, link builders, data entry, content writers, designers, developers, social media specialists and customer service) Innovators in SEO - ‘no term contracts’ + ‘6 month 1st page guarantee’
Consumers Have Shifted Online
Organic vs PPC advertising •
80% ignore PPC advertising
Canadians have shifted to the Internet • • •
92% under 50 use the internet #1 in world in total hours online Top 2 internet activities: Google search and email
Indians are using Google for business • •
93% begin online experiences with Google 88% research products and services
Importance of 1st Page Ranking
1st page earns the traffic •
75% don’t click past 1st page
1st page achieves branding and leadership • •
1st page companies are the most trusted and recognized brands Websites with established Social Media receive 94% more clicks
Google users are searching to buy • •
92% of business searches end in a purchase 9x higher conversion than traditional marketing
How does Google Rank Websites?
Off Page Factors
•
As respected websites link to your website, it shows Google that your brand is popular and trustworthy.
•
The more credible and popular you appear to Google, the better your search engine rankings.
Social Media Optimization
Optimized Social Media Profile Setup • • • • • • • •
Facebook Twitter Pinterest YouTube Linkedin Gplus Flickr Yelp
On-Going Social Media Activity • • • • • • • •
Content Syndication Twitter Followers Facebook likes Pintrest Followers LinkedIn YouTube Views Google+ +1’s Google & 3rd Party Reviews
Local Signals
• • •
Google Places, online directories , business aggregators Local Citations (Name Address Phone number) Location specific landing pages
Guaranteed First Page Keyword Groups • • •
Cast a wider net by choosing multiple groups and cities 70% of the core phrases will rank on the 1st page within 6m Each core group will grow to 50+ ‘long tail keywords’
Group A Website Development Chandigarh Software Development in Chandigarh Website Development Chandigarh IT Solutions Chandigarh SEO Service in Chandigarh Website Design Company Professional Web Development Software Development Chandigarh Graphic Design Services Web Application Development
Online Competitors Analysis
“Web Development in Chandigarh� Website
Website Age
Technical On-site Rating
Website Usability
(out of 5)
Optimized Social
Link Popularity Backlinks
Referring Domains
http://49webstreet.com/
2013
3
3
3247
35
http://www.inkwebsolutions.com
2010
4
3
6113
126
www.netsolutionsindia.com
1999
3
3
1802
640
http://www.dakshadesign.com/
2010
3
2
7341
616
http://abalonewebsolutions.com /
2013
3
3
1216
429
http://www.htlogics.com/
2005
2
3
2626
79
Case Study: Web Development in Chandigarh
The Results: • • •
610% increase in organic traffic (12 months) A 300% increase in telephone inquiries and requests for consultations 225% increase in relevant long tail keyword traffic
Monthly Ranking Reports
•
Monthly ranking reports track your website’s visibility and keyword advancement.
•
As your campaign grows, we will add new keywords to your ranking report.
Google 1st Page Ranking Solution Group A Website Development Chandigarh Software Development in Chandigarh Website Development Chandigarh IT Solutions Chandigarh SEO Service in Chandigarh Website Design Company Professional Web Development Software Development Chandigarh Graphic Design Services Web Application Development
What’s Included: • • • • • • • • •
Website audit On-site SEO optimization and build Off-site SEO activity, citations and link building Social Media Setup, optimization and growth in monthly followers Google Local optimization Monthly Rankings Reports + Consultation Dedicated Customer Service and Technical Team No term contract (month to month) 6 Month Guarantee
One Group: $ Both Groups: $
Upgrade for Smart Phones and Tablets
Why Upgrade? • 95% of smartphone users have searched for local businesses. • 61% of people prefer brands that offer good mobile experiences. • Only 2% of business websites are optimized for mobile
Examples of Responsive Websites
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