Our self-perception Witt-Gruppe is a leading textile mail order company that targets the 50plus age group. The quality to price ratio of the clothing, underwear and home textiles that we supply throughout Germany and Europe is well above average. As a mail order company with a tradition that dates back more than 100 years, we know our target group better than virtually anyone else. We want to expand our leading position in our existing areas of business and to invest in new ideas and markets. In order to achieve this, we are ready to take any opportunity offered by the market and to adopt new approaches. What sets us apart from our competitors is that we actually implement the principles of a modern and professional, yet still traditional company, whilst always focusing on our customers and employees. These principles are the foundation on which we successfully develop our current and future strategies.
For reasons of easier legibility, we have refrained from the simultaneous use of both the male and female genders. The use of the male gender automatically includes the female gender.
Who are we?
3
Our self-perception Witt-Gruppe is a leading textile mail order company that targets the 50plus age group. The quality to price ratio of the clothing, underwear and home textiles that we supply throughout Germany and Europe is well above average. As a mail order company with a tradition that dates back more than 100 years, we know our target group better than virtually anyone else. We want to expand our leading position in our existing areas of business and to invest in new ideas and markets. In order to achieve this, we are ready to take any opportunity offered by the market and to adopt new approaches. What sets us apart from our competitors is that we actually implement the principles of a modern and professional, yet still traditional company, whilst always focusing on our customers and employees. These principles are the foundation on which we successfully develop our current and future strategies.
4
“Cotton made in Africa� is top quality cotton cultivated in a project that helps farmers with small-scale farms in Africa to improve their living conditions over the long term. We are a part of this initiative.
5
Our strengths I n - d e p t h ex p e r t i s e
Our retailing expertise is our biggest strength. We specialise in fashions for the over-50s. Over the last decades we have gained a wealth of experience in, and an in-depth understanding of this field. This enables us to offer products that are just right for the group at a quality to price ratio that is well above the average. And: the service we offer focuses on treating and advising our customers as individually and in as friendly a manner as possible. C o m m i t t e d e m p l oy e e s
We invest all of our energy, creativity and professionalism. We are able to inspire our customers because we run our business with warmth and understanding - and are proud of it. Our clear focus on our target group and our persistence in improving our services have enabled us to grow profitably and organically in recent years Efficient utilisation of shared potentials
We consistently exploit the synergies and all of the potentials existing within Witt-Gruppe and Otto Group to build up our brands and markets. Our position in the market and our affiliation to Otto Group give us strength and provide us with an excellent base from which to tackle the challenges of the future.
6
What are we particularly good at?
7
8
Our range encompasses more than 28,000 items in total, which are used to produce some 20,000 pages of catalogues each season.
9
Our target group The number of older people and their share in the overall population are increasing. They form the lion‘s share of our clientele. At the same time, our target groups are changing: The lifestyles of older people are becoming more diverse. The largely traditional, home-based lifestyles that are still common today will be enhanced by a more active and individualised approach to life. Moreover, both known and new competitors can be expected to discover this promising market. So the battle for customers will become even fiercer in future We therefore strive to regularly adapt the products we offer and our concepts to the lifestyle of our target group as the only means of securing the same level of inspiration among our customers of the future as we do among our customers of today. 10
Who are our customers?
11
Our target group The number of older people and their share in the overall population are increasing. They form the lion‘s share of our clientele. At the same time, our target groups are changing: The lifestyles of older people are becoming more diverse. The largely traditional, home-based lifestyles that are still common today will be enhanced by a more active and individualised approach to life. Moreover, both known and new competitors can be expected to discover this promising market. So the battle for customers will become even fiercer in future We therefore strive to regularly adapt the products we offer and our concepts to the lifestyle of our target group as the only means of securing the same level of inspiration among our customers of the future as we do among our customers of today. 12
We win our customers over with an inordinately wide range of sizes and fits, numerous special sizes and top quality finishes.
13
Our brands We grasp the opportunities offered by the changes taking place in the 50plus market and grow together with our target groups. We started adjusting to the changes in this market right from an early stage. We consistently exploit the possibilities and structures within Witt-Gruppe when building, improving and internationalising our labels. Our goal, both now and in the future, is to develop and implement new and attractive ideas for the 50plus market.
14
Our “WITT WEIDEN“, “Sieh an!“, “création L“ and “ambria“ brands offer customised products for different lifestyles. This enables us to better exploit our existing customer base, while at the same time approaching new groups of customers. We use the “WITT International“ and “Your Look ... for less!“ labels to adapt the concepts we have tried and tested in Germany to the requirements of our customers abroad.
How do we present our company?
15
16
The “WITT WEIDEN� label is the core of Witt Gruppe. We celebrated its 100th birthday in 2007 with a huge party with employees and their families.
17
Our strategy Tradition and modernity are closely linked within Witt-Gruppe. Our retailing expertise is our biggest strength. We specialise in fashions for the over-50s. Over the last century we have gained a wealth of experience in, and an in-depth understanding of, not just mail order business but also all sales channels. The first Witt store opened in Kaiserslautern in 1959. We now operate more than 75 physical stores throughout Germany. We have also been selling through the internet since 1998. The network nowadays comprises more than ten internet shops in seven countries. We rely primarily on catalogues as our core competence but are also increasingly availing ourselves of the opportunities offered by the internet. Our goal is, however, still to ensure that our customers can purchase ever more quickly and easily. In addition, we are continuously expanding our physical retail presence – our „face in the marketplace“ – in Germany.
18
What is our approach?
19
20
Our online shops have been recording double-digit growth rates for years.
21
Our future We want to be the largest predominantly mail order retail group for textiles in the 50plus market in Europe. This is how we wish to shape our future :
• We grasp the opportunities offered by the changes taking place in the 50plus market and grow together with our target groups. • We venture into new markets. • We exploit shared potentials. • We make it easy for our customers.
22
The ongoing construction of our new merchandise logistics centre, in which we are investing some 38 million euros, marks a milestone in our efforts to shape the future and is proof of our clear commitment to Weiden. Step by step, we are gradually going to increase the usable floor space from currently 27,000 m2 to as much as 100,000 m² between now and 2020.
We are consistently expanding our “face on the market“, the high street shops: There will be over 200 WITT WEIDEN stores by 2020.
Where are we headed?
23
Our future We want to be the largest predominantly mail order retail group for textiles in the 50plus market in Europe. This is how we wish to shape our future :
• We grasp the opportunities offered by the changes taking place in the 50plus market and grow together with our target groups. • We venture into new markets. • We exploit shared potentials. • We make it easy for our customers.
24
The ongoing construction of our new merchandise logistics centre, in which we are investing some 38 million euros, marks a milestone in our efforts to shape the future and is proof of our clear commitment to Weiden. Step by step, we are gradually going to increase the usable floor space from currently 27,000 m2 to as much as 100,000 m² between now and 2020.
We are consistently expanding our “face on the market“, the high street shops: There will be over 200 WITT WEIDEN stores by 2020. As many as 75,000 consignments can leave the warehouse each day in peak periods. The picking warehouse offers a total of about 85,000 storage locations.
25
Our responsibility „Society can only function if all individuals are prepared to contribute within the framework of their possibilities. Our corporate policy is aligned to the principle of sustainability. We combine economicallyoriented actions with the promotion of ecological and social goals.“ Dr. Michael Otto
Entrepreneurial actions must be aligned to the future and must create a balance between economic growth, social responsibility and the sustainable preservation of natural resources and our environment. The companies within Otto Group are consistently increasing their commitment, for example by continually reducing the CO2 emissions generated through transportation, mobility and site issues as part of the climate protection strategy that was approved at the end of 2007 with the aim of securing a 50 percent reduction by 2020. In its mission statement, Witt-Gruppe joins all other companies within Otto Group in confirming its commitment to ecological sustainability and social responsibility. The company lives up to this responsibility, for example, by controlling the social standards of its suppliers or by utilising organic cotton. As one of the oldest and largest employers in the region, our ties to our site in Weiden are particularly close. The construction of our new merchandise logistics centre has enabled us to secure numerous jobs in the region
26
What do we stand for?
27
Our responsibility „Society can only function if all individuals are prepared to contribute within the framework of their possibilities. Our corporate policy is aligned to the principle of sustainability. We combine economicallyoriented actions with the promotion of ecological and social goals.“ Dr. Michael Otto
Entrepreneurial actions must be aligned to the future and must create a balance between economic growth, social responsibility and the sustainable preservation of natural resources and our environment. The companies within Otto Group are consistently increasing their commitment, for example by continually reducing the CO2 emissions generated through transportation, mobility and site issues as part of the climate protection strategy that was approved at the end of 2007 with the aim of securing a 50 percent reduction by 2020. In its mission statement, Witt-Gruppe joins all other companies within Otto Group in confirming its commitment to ecological sustainability and social responsibility. The company lives up to this responsibility, for example, by controlling the social standards of its suppliers or by utilising organic cotton. As one of the oldest and largest employers in the region, our ties to our site in Weiden are particularly close. The construction of our new merchandise logistics centre has enabled us to secure numerous jobs in the region
28
The PUREWEAR seal of quality symbolises our highest standard of ecologically optimised textiles that have been tested for harmful substances.
29
Our employees Our employees are our primary success factor, which is why we strive to ensure an excellent work and company climate that focuses on the individual. The keys to our success are responsible and motivated employees and Witt-Gruppe as an employer that shows its commitment, appreciation and service to its employees in their everyday work. Perspectives
New brands and new markets open up wholly new and different perspectives. We offer each and every member of our staff the opportunity to take part in corresponding development programmes to further their talents and realise their personal goals. In addition, Witt-Gruppe grasps the opportunities offered by the national and international cooperation within otto group, which gives our members of staff opportunities within a global network. Responsibility
We accept responsibility for each and every member of staff at our company. For us, sustainability also means strengthening and preserving the health of our employees. At the same time, we expect our employees to take on responsibility – both for their own personal development and for the successful performance of their challenging assignments – while at the same time adhering to all social and ecological standards, of course. F l ex i b i l i t y
We welcome ideas and experience that others have gained and are always glad to pass on our own experience. We promote the exchange of information and strive to ensure open lines of communication as our means of ensuring that professional expertise and knowledge are put to flexible use, enabling us to respond to changes in the marketplace and to cope with the demands of international markets. Flexibility is also a big issue when it comes to individual work. We offer flexible work time models and individual development programmes that are matched to specific phases in life and enhance job quality at all times. Benefits
30
The work of each and every employee at Witt-Gruppe contributes towards the success of the company. We ensure that this performance is reasonably rewarded. Moreover, Otto G roup offers all members of staff the chance to participate in the company‘s profits. So commitment is worthwhile – in every respect. We see pension schemes as a combined sum of numerous individual benefits and, as such, as a task for which the group, company and employees are jointly responsible.
How do we work together?
31
Our employees Our employees are our primary success factor, which is why we strive to ensure an excellent work and company climate that focuses on the individual. The keys to our success are responsible and motivated employees and Witt-Gruppe as an employer that shows its commitment, appreciation and service to its employees in their everyday work. Perspectives
New brands and new markets open up wholly new and different perspectives. We offer each and every member of our staff the opportunity to take part in corresponding development programmes to further their talents and realise their personal goals. In addition, Witt-Gruppe grasps the opportunities offered by the national and international cooperation within otto group, which gives our members of staff opportunities within a global network. Responsibility
We accept responsibility for each and every member of staff at our company. For us, sustainability also means strengthening and preserving the health of our employees. At the same time, we expect our employees to take on responsibility – both for their own personal development and for the successful performance of their challenging assignments – while at the same time adhering to all social and ecological standards, of course. F l ex i b i l i t y
We welcome ideas and experience that others have gained and are always glad to pass on our own experience. We promote the exchange of information and strive to ensure open lines of communication as our means of ensuring that professional expertise and knowledge are put to flexible use, enabling us to respond to changes in the marketplace and to cope with the demands of international markets. Flexibility is also a big issue when it comes to individual work. We offer flexible work time models and individual development programmes that are matched to specific phases in life and enhance job quality at all times. Benefits
32
The work of each and every employee at Witt-Gruppe contributes towards the success of the company. We ensure that this performance is reasonably rewarded. Moreover, Otto G roup offers all members of staff the chance to participate in the company‘s profits. So commitment is worthwhile – in every respect. We see pension schemes as a combined sum of numerous individual benefits and, as such, as a task for which the group, company and employees are jointly responsible. With “witti.dee“ Witt-Gruppe has created a modern ideas platform where staff can develop ideas and discuss them together.
33
Our team Witt-Gruppe – a company that works with its employees to shape the future. Qualified future professionals are the basis for our ongoing success. Tr a i n i n g
We offer classic dual study and high school graduate programmes to promote and encourage interests and strengths: both for wholesale and export managers looking to learn everything there is to know about mail order business or textile business managers who want to use their creativity and knowledge to develop ranges of textile products. Our dual study programmes focus on strategic processes and interrelationships in the areas of sales and marketing. Witt-Gruppe offers entry-level recruits the best possible gateway to the world of retail. Degree courses
There are numerous means of perfectly combining theoretical study and practical application. With on-the-job training schemes or theses focusing on the widest range of subjects, we support these efforts with our specialist knowledge and practical experience. Witt-Gruppe supports the „Fair Company“ initiative which strives to ensure fair on-the-job training schemes and real opportunities for university graduates. Trainees take on responsibility and can contribute ideas from their very first day at Witt-Gruppe. Commitment and performance are rewarded appropriately. Graduates
Direct entry to Witt-Gruppe offers university graduates a stepping stone for their careers. Personal responsibility plays a big role, right from the start. Induction programmes support the professional and personal integration of our new recruits. Building up their own networks quickly enables them to understand the complexity of mail order business and to make an increasingly large contribution towards the development of the company. Experienced professionals
Accepting new challenges, taking on more responsibility, going that one step further. There are numerous possibilities for realising personal ideas within Witt-Gruppe. New labels and markets constantly present new challenges and perspectives. Witt-Gruppe offers the right environment for taking on these challenges, with numerous opportunities for development and active contribution, but also for taking on increased responsibility and with huge scope for own ideas.
34
Irrespective of which entry strategy is the right one for you to join Witt-Gruppe – Welcome to the team! You can find more information about joining and applying to join Witt-Gruppe at www.karriere.witt-gruppe.eu.
Who are we looking for?
35
Our team Witt-Gruppe – a company that works with its employees to shape the future. Qualified future professionals are the basis for our ongoing success. Tr a i n i n g
We offer classic dual study and high school graduate programmes to promote and encourage interests and strengths: both for wholesale and export managers looking to learn everything there is to know about mail order business or textile business managers who want to use their creativity and knowledge to develop ranges of textile products. Our dual study programmes focus on strategic processes and interrelationships in the areas of sales and marketing. Witt-Gruppe offers entry-level recruits the best possible gateway to the world of retail. Degree courses
There are numerous means of perfectly combining theoretical study and practical application. With on-the-job training schemes or theses focusing on the widest range of subjects, we support these efforts with our specialist knowledge and practical experience. Witt-Gruppe supports the „Fair Company“ initiative which strives to ensure fair on-the-job training schemes and real opportunities for university graduates. Trainees take on responsibility and can contribute ideas from their very first day at Witt-Gruppe. Commitment and performance are rewarded appropriately. Graduates
Direct entry to Witt-Gruppe offers university graduates a stepping stone for their careers. Personal responsibility plays a big role, right from the start. Induction programmes support the professional and personal integration of our new recruits. Building up their own networks quickly enables them to understand the complexity of mail order business and to make an increasingly large contribution towards the development of the company. Experienced professionals
Accepting new challenges, taking on more responsibility, going that one step further. There are numerous possibilities for realising personal ideas within Witt-Gruppe. New labels and markets constantly present new challenges and perspectives. Witt-Gruppe offers the right environment for taking on these challenges, with numerous opportunities for development and active contribution, but also for taking on increased responsibility and with huge scope for own ideas.
36
Irrespective of which entry strategy is the right one for you to join Witt-Gruppe – Welcome to the team! You can find more information about joining and applying to join Witt-Gruppe at www.karriere.witt-gruppe.eu.
We are able to offer virtually all of our trainees a permanent job each year. Many of our professionals and executives started out as university trainees.
37
Our expectations at entry level We expect our employees to work professionally in a competitive market. At the same time, we are proud of our team-oriented working climate which we believe to be our company‘s greatest asset. Professionalism and a human touch
Whenever employees are asked about their experience at Witt-Gruppe, they always make two issues very clear: A very high level of professionalism and a high degree of team spirit among their colleagues. And the people at Witt-Gruppe know just how to achieve both, day in, day out. S h a r e d va l u e s
In a working world that is becoming increasingly complicated and complex, our values of openness, cooperative collaboration, quality, service orientation and success orientation provide a basis for both motivation and orientation, not just to all members of staff at all levels, but also to new recruits to Witt-Gruppe. Tr u s t i n t h e t e a m
We actively trust each other. And the reassurance of knowing we can rely on each other forms the basis for a team that still leaves room for individual ideas. P r o f e s s i o n a l ex p e r t i s e
Our knowledge base is our professional expertise, which builds on logic and plausibility. We offer scope and the early assumption of responsibility to create the foundations for carefully growing our knowledge base. Personnel development
The personal development of our employees is one of our top priorities and we believe that it requires a very individualised approach. A wide range of training schemes helps to systematically build specific skill sets during everyday work. The basis: detailed discussions with the employees. Challenges
New challenges are arising every day, which means we are constantly in need of new ideas and innovations. At Witt-Gruppe, we approach every challenge with a lot of warmth and understanding. We strive, and at the same time are motivated by our desire, to fill every aspect of this combination with life. Our employees shape their futures – with motivation, knowledge, skill and team qualities. 38
Who is right for us?
39
Our expectations at entry level We expect our employees to work professionally in a competitive market. At the same time, we are proud of our team-oriented working climate which we believe to be our company‘s greatest asset. Professionalism and a human touch
Whenever employees are asked about their experience at Witt-Gruppe, they always make two issues very clear: A very high level of professionalism and a high degree of team spirit among their colleagues. And the people at Witt-Gruppe know just how to achieve both, day in, day out. S h a r e d va l u e s
In a working world that is becoming increasingly complicated and complex, our values of openness, cooperative collaboration, quality, service orientation and success orientation provide a basis for both motivation and orientation, not just to all members of staff at all levels, but also to new recruits to Witt-Gruppe. Tr u s t i n t h e t e a m
We actively trust each other. And the reassurance of knowing we can rely on each other forms the basis for a team that still leaves room for individual ideas. P r o f e s s i o n a l ex p e r t i s e
Our knowledge base is our professional expertise, which builds on logic and plausibility. We offer scope and the early assumption of responsibility to create the foundations for carefully growing our knowledge base. Personnel development
The personal development of our employees is one of our top priorities and we believe that it requires a very individualised approach. A wide range of training schemes helps to systematically build specific skill sets during everyday work. The basis: detailed discussions with the employees. Challenges
New challenges are arising every day, which means we are constantly in need of new ideas and innovations. At Witt-Gruppe, we approach every challenge with a lot of warmth and understanding. We strive, and at the same time are motivated by our desire, to fill every aspect of this combination with life. Our employees shape their futures – with motivation, knowledge, skill and team qualities. 40
We recruit some 25 university graduates each year. In addition to business management graduates and economists, we also welcome the experience and knowledge of graduates from other disciplines.
41
Our headquarters As one of the oldest and largest employers in the region, Witt-Gruppe is closely linked to Weiden, where the company has its roots and also sees its future. Business location
The central location in the Upper Palatinate region, excellent traffic connections and a qualified workforce make the region an attractive site for business. The headquarters of Witt-Gruppe are located in Weiden in the Upper Palatinate region. The construction of our new merchandise logistics centre, in which we are investing about 38 million euros, demonstrates our commitment – both present and future – to the region and our desire to sustainably support the location. Lifestyle
The characteristics of Weiden are both traditional and modern. Historical buildings, warm-hearted people and modern leisure facilities – a superb combination. The charm of the Old City paired with sophisticated art and culture programmes. The appeal of the Upper Palatinate region in the north of Bavaria lies in the excellent quality of life and the chance to discover ever new aspects of the area.
42
Where do we work?
43
44
Including its warehouses, Witt-Gruppe operates at five sites in Weiden.
45
Our history 10 0 y e a r s o f q u a l i t y f r o m t h e h e a r t
The history of our company started 100 years ago in a small shop in Reuth, in the Upper Palatinate region. This is where Josef Witt, a trained carpenter, despatched his first textile orders before moving to neighbouring Weiden in 1913. This one-man show from back in 1907 has now become an internationally operating company with a headcount of about 2,400. Witt-Gruppe operates in nine countries with eight brands and is one of the leading European fashion mail order companies on the promising „50plus“ market. The milestones 19 07
19 2 4
19 3 0
19 4 8 19 5 4
19 8 6
19 87
19 9 3 19 97 19 9 2 19 9 2
19 9 9
2002 2006 2 0 07 2008 2000 2 0 01
46 2009 2 010
Josef Witt takes over the shop for imported goods that his sister ran in Reuth, near Erbendorf. Wholesale mail order throughout Germany with 90 employees and sales of 2,5 million Reichsmark in spite of the war and inflation. Market leader in Germany following expansion of mail order business and start of textile manufacturing. New start following World War 2, sales of 3 million Deutschmark. Josef Witt dies at the age of 69; his wife Monika and son Dr. Josef Witt continue to manage the business. Sales slump to about 160 million Deutschmark having stagnated from 1970 onwards. The company is on the verge of bankruptcy. Dr. Josef Witt starts looking for a buyer. The company is taken over by Schwab AG. The end-of-season sale catalogue „Kaufen & Sparen“ („Buy & Save“) is published for the first time in January. Sales figures soar. Sales have nearly tripled, to 430 million Deutschmark, since 1987 „WITT WEIDEN“ expands into Switzerland and Austria. Sales top 500 million Deutschmark for the first time. Foundation of the „Sieh an!“ subsidiary offering low-cost products under the motto „all sizes – one price“. „création L“ is launched to offer exclusive fashions to a somewhat younger clientele. „WITT WEIDEN“ ventures into France. Sales top 1 billion Deutschmark for the first time. Entry into the British market. First tests with the new „ambria“ brand. Joint sales activities with „Otto“ and „Bonprix“ in Russia. The “WITT WEIDEN“ brand celebrates its 100th birthday. „Sieh an!“ decides to enter the Dutch market with its „Your Look … for less!“ brand. Opening of the new goods distribution centre in Weiden. “WITT International“ goes to the Czech Republic. “wäschepur“ (“lingerie pure“) starts as the first online pure player of the Witt-Gruppe. “Sieh an!“ enters the Italian mail order market with the “Moda Vilona“ brand.
Where have we come from?
47
Unsere Geschichte 10 0 J a h r e Q u a l i t ä t m i t H e r z
Die Geschichte unseres Unternehmens beginnt vor 100 Jahren in einem kleinen Laden im oberpfälzischen Reuth. Von dort versendete der gelernte Zimmermann Josef Witt seine ersten Textilwaren, bevor er 1913 ins benachbarte Weiden zog. Aus dem Ein-Mann-Betrieb des Jahres 1907 ist heute ein international tätiges Unter nehmen mit rund 2.400 Mitarbeitern geworden. Die Witt-Gruppe ist mit acht Marken in neun Ländern aktiv und einer der führenden europäischen Mode-Versandhändler auf dem Zukunftsmarkt „50plus“. Die Meilensteine
Josef Witt übernimmt den Kolonialwarenladen seiner Schwester in Reuth bei Erbendorf. 19 2 4 Deutschlandweit tätiger Großversand mit 90 Mitarbeitern und einem Umsatz von etwa 2,5 Millionen Reichsmark trotz Krieg und Inflation. 19 3 0 Nach Ausbau des Versandhandels und Einstieg in die Textilfabrikation Marktführer in Deutschland. 19 4 8 Neubeginn nach dem 2. Weltkrieg mit einem Umsatz von 3 Millionen D-Mark. 19 5 4 Josef Witt stirbt im Alter von 69 Jahren, seine Frau Monika und sein Sohn Dr. Josef Witt führen die Geschäfte weiter. 19 8 6 Umsatzeinbruch auf rund 160 Millionen D-Mark nach Stagnation ab 1970. Das Unternehmen steht kurz vor der Insolvenz. Dr. Josef Witt sucht nach einem Käufer. 19 87 Übernahme durch die Schwab AG. Im Januar erscheint erstmalig der Ausverkaufskatalog „Kaufen & Sparen“. Die Verkaufszahlen steigen schnell steil an. 19 9 2 Der Umsatz hat sich seit 1987 fast verdreifacht auf rund 430 Millionen D-Mark. 19 9 2 „WITT WEIDEN“ expandiert in die Schweiz und nach Österreich. 19 9 3 Erstmals mehr als 500 Millionen D-Mark Umsatz. 19 97 Das Tochterunternehmen „Sieh an!“ mit seinem preisgünstigen Angebot unter dem Motto „Alle Größen – ein Preis“ wird gegründet. 19 9 9 Einführung von „création L“ mit dem Angebot an exklusiver Mode für die etwas jüngere Kundin. 2000 „WITT WEIDEN“ geht nach Frankreich. 2 0 01 Der Umsatz beträgt erstmals mehr als 1 Milliarde D-Mark. 2002 Erschließung des Marktes Großbritannien. 2006 Erste Tests mit der neuen Marke „ambria“. „WITT International“ nimmt gemeinsam mit Otto und Bonprix Versandaktivitäten in Russland auf. 2 0 07 Die Marke „WITT WEIDEN“ feiert ihren 100. Geburtstag 2008 „Sieh an!“ entscheidet sich für den Markteinstieg in die Niederlande mit der Marke „Your Look ... for less!“. Einweihung des neuen Warenverteilzentrums in Weiden. 2009 „WITT International“ geht nach Tschechien. 2 010 Mit „wäschepur“ startet der erste Online Pure Player der Witt-Gruppe. „Sieh an!“ erschließt mit der Marke „Moda Vilona“ den italienischen This watch was one of the first sales promotion items Versandhandelsmarkt. 19 07
48
in the German mail order business. Josef Witt sent it to customers as a gift from 1911 onwards.
49
Contact
50
Josef Witt GmbH Schillerstraße 4-12 92637 Weiden Telefon +49 961 400 - 0 Telefax +49 961 400 - 1138 info@witt-gruppe.eu
2nd, updated edition 2010 © Josef Witt GmbH, 2010
Key figures about Witt-Gruppe Headcount
about 570 million euros in fiscal 2009 / 2010 figures prepared in accordance with the International Financial Reporting Standard (IFRS)
Customer s
about 11 million
Consignment despatches
about 75,000 consignments per day in peak periods
Sales
about 2,400 in total of which: about 1,900 in Weiden
Catalogue despatch
about 240 catalogues in 2010 equivalent to a print run of about 235 million
Number of items in the range
about 28,000
Physical outlets
more than 80 specialist shops, predominantly in southern Germany
Sales r egions
Brands
E- Commer ce
Logistics centr e
Internet
Germany, Switzerland, Austria, France, United Kingdom, Russia, Netherlands, Czech Republic, Italy „WITT WEIDEN“, „WITT International“, „Sieh an!“, „création L“, „ambria“, „Your Look … for less!“, „wäschepur“, „Moda Vilona“ Website launched in 1997 Today more than 15 online shops throughout Europe
Located in Weiden; opened in August 2008 1st construction phase: 27,000 m2 usable floor space; 14,500 m2 surface area; 100,000 m2 total volume by 2020; About 38 million euros investment volume
www.witt-gruppe.eu www.karriere.witt-gruppe.eu
51
www.witt-gruppe.eu