Cinema and Satellite New offer of 3D-HD Live events On time e-delivery of Digital Movies
Our Commitment The Digital Cinema revolution creates astonishing opportunities for electronic delivery of digital movies and 3D LIVE transmissions in the movie theaters. Eutelsat, leading satellite operator in Europe, commit to: > Create a very high speed network of movie theatres for distribution of a brand
new offer of Theatrical and Sport Live events leveraging on his technical knowhow of High Definition and 3D broadcasting solutions > Provide the Exhibitors with the most reliable and fast delivery system for always
on-time reception of digital movies (Digital Cinema Packages - DCPs) without any investment nor recurrent cost > Offer to the Distributors a turn-key solution for the electronic shipment of their
media all over Europe at the most competitive market price 2
What we offer > A new dimension with 3D Live events in the Cinema >
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Reckoning on the satellite broadcast and the acquired experience, Eutelsat and his technical partners provide turn-key solutions from the shooting to the presentation of Live events in HD and 3D to a selected network of movie theatres. Today the “3D Stereoscopic Group” created by Eutelsat offers his professional services all over Europe from the 3D shooting to the presentation on the cinema screens.
> Seamless transport of the Digital Cinema Package (DCP) > > >
The fastest and most reliable solution on the market for e-delivery of digital movies End to end monitoring and control of the transport from the Network Operations Centre An encrypted broadcasting for securing the content either Live and DCP
> Commitment on delivery speed and quality of service >
Satellite equipment is installed and integrated in the theaters by agreed professionals
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Performance indicators are measured and provided to Exhibitors and Distributors
> Attractive business model > >
No upfront investment for Exhibitors or Distributors Pay less than what you save 3
Our value
Distributors >
Exhibitors
What we offer
>
What we offer
Just in time delivery of digital movies Real time control of deliveries
Exciting live HD and 3D experience for your audience
Reduction of editing and delivery expenses
New offering for consumers and businesses
No investment Supply chain improvement
Diversification, security and timely choice of the theatre programming
Savings from the first day Additional logistics economies
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Why Eutelsat ? >
Leading European satellite operator > >
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Owner of the largest and youngest satellite fleet over Europe Recognized know-how for bundling satellite capacity with ground services
Mastery of the technology for Satellite and Cinema integration >
With his technology partners OpenSky and dBW, Eutelsat started more than two years ago the ESA pilot project for the delivery of Digital movies and Live events to networked Cinemas
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The study allowed to select and further improve a platform from International Datacasting (IDC) which is now the cutting edge solution for Digital Cinema, integrating the 3D capability provided by the state of the art technology from Sensio
The most reliable satellite link > > > >
Accurate choice of the most suitable satellite with the best power footprint Optimal visibility of the satellite from entire Europe Satellite automatic redundancy in case of outage Remote control of the whole network decoders from the Eutelsat Network Operations Centre (NOC) 5
The Eutelsat Network Reach across Europe, Africa, Middle East, extensive parts of Americas and Asia
HOT BIRD™ (13°°E) 6
Entry into service to date of 4 satellites in 2009 4 satellites to launch by end 2011
20 orbital positions occupied between 15°°W à 70.5°°E
Eutelsat Communications An International Group > Leading European satellite player > Fleet of 27 satellites Eutelsat Beijing Eutelsat Inc.
> Attractive mix of Video, Data & Value-Added Services, combining visibility and growth Eutelsat do Brasil
> €940.5m consolidated revenues (June 30, 2009)
Eutelsat UK
Eutelsat Germany Eutelsat Polska
> Broadcasting 3,300 TV channels Eutelsat HQ
more than 100 are in HD > Employing 615 professionals of 28 nationalities 7
Skylogic
The choice of the Atlantic Bird™ 3 Satellite (AB3) > Power >
AB3 provides a high power footprint over an area encompassing the whole Europe and enabling a throughput up to 70 Mbps using the new DVB-S2 standard
> Visibility >
Positioned at 5° West, AB3 ensures the best look angle to the satellite from any point in the coverage and then it is ideal for the reception from all sites within the network 8
Satellite AB3 EUTELSAT Autres
CINEMA
How it works: Live Events presentation Presentation of HD or 3D live events in the cinema hall mastering all the delivery chain from the shooting to the remote control of the projection > 3D content is encoded on the transmission side and decoded in the theatre by the Sensio equipment now integrated in the last generation satellite receiver >
The whole transmission is real-time managed and controlled by the Eutelsat NOC
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The whole network is realtime managed and controlled by the Eutelsat NOC
LAN
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70 Mbps
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The content is downloaded into the receiver’s HDD and made available via the LAN to the D-Cinema servers upon transfer finalization
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LAN
70 Mbps
The satellite signal is encrypted and it can be decoded only by the receivers in the network remotely enabled by the NOC
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Eutelsat deliver the DCI (Digital Cinema Initiative) package to each cinema via the satellite receiver from IDC
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How it works: e-delivery of digital movies
Our Operating Commitment Network configuration One satellite transponder entirely dedicated Operations on a 24/7 basis of all the network elements Equipment provided to cinemas, installed, locally serviced, maintained and
remotely controlled
Typical Service performances Effective Download Bandwidth
70 Mb/s
Movie Size
200 Gbytes
Movies per year
up to 1150
Download Duration
6 hours
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Our Proposal The Exhibitor signs a contract of free loan for use of the satellite equipment for five
years without any commitment on his programming Eutelsat take care of all upfront investments for the provision and installation of
the antenna and the professional 3D-HD receiver (total value 10,000€). Eutelsat provision includes:
installation, maintenance and field services of the equipment installed at Exhibitor’s cinemas, integration with one projector and the cinema library proactive monitoring & control 24/7 of the network.
Eutelsat’s Content Partners propose to the Exhibitor a number of live events in 3D
and High Definition without upfront cost. The Exhibitor is totally free in his choice. 12
Terms for Live events Content providers request the Exhibitor a bulk price of
150 € per HD event per screen 250 € per 3D event per screen
upon successful broadcasting of any event for remote servicing including:
configuration of the system before the event presentation, real-time control during the transmission, permanent support of the NOC to projectionists guarantee of the technical result.
The Exhibitor can use the Network to organize a Live event at the Eutelsat Digital
Cinema tariff composed of satellite capacity lease and remote control services per screen at the commercial terms above indicated. Eutelsat can provide the know-how, logistics and technical services for Live Events
produced by the Exhibitor, from the 3D shooting to the presentation in the theaters. 13
General terms for D-movies distribution 1 The Exhibitor signs an agreement with Eutelsat for Live and Digital Cinema delivery over satellite at no upfront cost. Eutelsat provides the e-delivery services to the Exhibitors and Distributors saving medium duplication and transportation costs 4 The Distributor ships one copy of the D-movie (HDD) at the Eutelsat NOC for Storage and broadcasting
Distributor
5 Eutelsat schedule the satellite delivery at high speed via satellite 3 Eutelsat offer to Distributors edelivery services for the Cinemas within the Network
Eutelsat 14
6 The Exhibitor selects the movies to receive in agreement with the Distributor via the KDM
Cinema
2 Eutelsat provide the satellite equipment to the Exhibitor and remotely operate the network
Our Success Story 16 July 2009. Eutelsat opens the way to the 3D Live in the Cinemas with the first
commercial event in Europe. The concert of Julien Clerc from Lyon is simultaneously transmitted in 3D to a number of cinemas across France. La Repubblica
Le Figaro 15
« Success Story » pour la 3D en direct 20 mars 2010: Retransmission en direct et en 3D du match France – Angleterre du
Tournoi des VI Nations vers 23 salles de cinéma dans 19 villes Production France Télévisions, distribution par Ciel Ecran et le satellite Atlantic Bird 3 d’Eutelsat.
Un fan de rugby devant l’écran qui retransmet en 3D le match France – Angleterre, le 20 mars 2010 à Toulouse
PARIS (AFP) - 21.03.2010 11:31 : Soulagement, applaudissements et pieds qui tambourinent: loin de la liesse du Stade de France, les spectateurs d’un cinéma parisien ont aussi célébré samedi soir le Grand Chelem du XV de France après 80 minutes d’un match diffusé en 3D, pour la première fois en France. AFP - Francois Guillot 16
How to join the Network Signature of the “free loan for use” contract with Eutelsat The Exhibitor provides an Internet access with a public address for the remote
monitoring and control of the equipment Eutelsat commission the installation of the dish and the integration of the receiver in
the theatre infrastructure to his agreed national provider The installation is remotely checked and accepted by the Eutelsat NOC which takes
over with receiver’s configurations and provides service quality reports to the Exhibitor Eutelsat’s Partners offer exciting alternative contents to the Exhibitor The Exhibitor can benefit of the e-delivery of digital movies in his theatres and
produce his own live events 17
Our Network in France (Feb. 2010)
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Our Network in Italy (Feb. 2010)
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