CBD:
Becoming Broadly Accepted, but Dosage Questions Remain Peter Kenseth
56 4 Legs & a Tail
CBD is becoming increasingly more accepted as a beneficial supplement for humans, and like many human trends, it is crossing over into the pet landscape. At SuperZoo 2021 (August 16-19th in Las Vegas), it was clear that the pet industry might be reaching “peak CBD,” as over 20 companies promoting CBD-based products were present at the show. Product differentiation is becoming increasingly more common. Some companies continue to market multiple benefits associated with CBD in all-in-one products, but many companies are beginning to combine CBD with other ingredients to create products that can be marketed with specific functional claims. companies are now marketing separate CBD products for dogs and cats, and for different indications (calming, joint/mobility, etc.). Products are now available in several forms, including tinctures, balms, treats, chews, powders, and creams. In addition to the proliferation of CBD-based products targeted for specific indications, and the emergence of dogand cat-specific offerings, another key indicator of CBD’s growing acceptance was Martha Stewart CBD’s (Canopy Growth) announcement that it had obtained a placement in Wegman’s. Although CBD is not FDA-approved for humans or pets, and there are no approved uses of CBD in Winter 2022
