HD HYUNDAI’S NEW IDENTITY POINTS TO FUTURE DEVELOPMENT

Hyundai Construction Equipment

is introducing a new global brand name and corporate identity, building upon the company’s reputation as an innovative, high-technology solution provider. Unveiled at a shareholder meeting in March, the new HD Hyundai brand is accompanied by the ‘Forward Mark’, an updated vision of the company’s traditional triangular brand symbol. As Hyundai passes 50 years of global equipment and technology leadership, the brand is changing its name, to reflect a desire to bring together innovative thinking, environmental awareness and digital transformation. The new HD Hyundai Construction Equipment brand clearly demonstrates the company’s move from simply providing customers with machinery, to delivering smart products and services, based on intelligent technology.

The ‘HD’ in the new name has two meanings. ‘Human Dreams’ is Hyundai’s vision of a better future, through the use of innovation, integrated technologies and the rapid advances of digitalisation. ‘Human Dynamics’ allows the dream to become reality, by integrating industrial solutions, robotics and Artificial Intelligence (AI).

To symbolise the change and recognise the development that the access to regular maintenance items. All filters are placed within the engine compartment, with ground-level access and a toolbox mounted within the cowl. A double-layer air cleaner delivers prolonged service life and Hyundai’s Hi-MATE telematic system is available to provide remote monitoring of machine working and performance. company is making, HD Hyundai has a new logo, known as the Forward Mark. An evolution of the company’s triangle logo, the shape has been transformed into a forward-facing arrow, represented in a range of shades of green. This reflects the company’s forward vision and its emphasis on a greener, more sustainable future.

HD Hyundai CE recognises ‘Human Dreams’ and ‘Human Dynamics’ Forward Mark symbolises moving forward to a greener, more sustainable future

HD Hyundai Construction Equipment will help customers across the world to build a more comfortable tomorrow