REALTOR TOOL SPOTLIGHT

TOOL SPOTLIGHT

ADDRESSABLE TV

Berkshire Hathaway HomeServices’ Marketing REsource now supports Addressable TV (ATV)! ATV combines connected TV (CTV) devices like video game consoles, Smart TVs and video sticks with the Over-The-Top (OTT) streaming services like Hulu, Pluto TV, Peacock, ESPN, etc. to improve reach, placement and branding. All you have to do is type “ATV” into the Marketing REsource search bar and the results will be a series of 30-second Full HD (1920x1080) resolution video commercials. Currently, there are six broadcast quality commercials to choose from with more in the works. All you need to do is select one of the commercials, hit the “C” icon in the upper right and CHALK Digital will automatically personalize the branding (logo, headshot, etc.) and run the video ad for as little as $49.95 for 1,000 targeted commercials (that’s less than 5 cents per spot)!